TAKING THE NEXT STEPSYou’re Online…Now What?

THE NUMBERS

LinkedIn 60+ million users

Facebook 400 million active users, HALF log on every day

Twitter Over 105 million registered users

NONPROFITS USING SOCIAL MEDIA

Twitter Facebook LinkedIn 0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

Twitter Facebook LinkedIn 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

All Organizations Associations

Nonprofit Social Network Benchmark Report, April 2010

HOW NONPROFITS USE SOCIAL MEDIA

Nonprofit Social Network Benchmark Report, April 2010

Mar

ketin

g

Fund

raisi

ng

Prog

ram

Del

iver

y

Mar

ket R

esea

rch

Custo

mer

Sup

port

Other

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

WHO’S ONLINE?

Twitter Facebook LinkedIn 0%

10%

20%

30%

40%

50%

60%

70%

Men Women

Google Ad Planner Data, April 2010

WHO’S ONLINE?

$0-24k $25-49k $50-74k $75-99k $100-149k

$150k + 0%

5%

10%

15%

20%

25%

30%

35%

40%

Twitter Facebook LinkedIn

Google Ad Planner Data, April 2010

Income at least $75,000

Twitter 30%Facebook 33%LinkedIn 46%

WHO’S ONLINE?

Google Ad Planner Data, April 2010

0-17 18-24 25-34 35-44 45-54 55-64 65+0%

5%

10%

15%

20%

25%

30%

Twitter Facebook LinkedIn

At least 35 years old

Twitter 62%Facebook 62%LinkedIn 77%

WHO’S ONLINE?

Google Ad Planner Data, April 2010

Not H

.S. g

rad

H.S. g

rad

Som

e co

llege

Bache

lor d

egre

e

Gradu

ate

degr

ee0%

10%

20%

30%

40%

50%

60%

Twitter Facebook LinkedIn

Bachelor Degree or Higher

Twitter 30%Facebook 26%LinkedIn 52%

WHY BOTHER???

Reach our target audience – demos prove it Build supporters Two-way communication Educate Tell our story Promote events/fundraise Advocacy Share video testimonials Connect supporters

LINKEDIN

LINKEDIN

LINKEDIN

LINKEDIN

LINKEDIN

LINKEDIN

FACEBOOK

Event

Link

What you type here goes to all Friends…or just those you select.

Photos

Videos

FACEBOOK

Wall-to-Wall

Message

FACEBOOK

FACEBOOK

FACEBOOK

Grammar, spelling and punctuation DO count!

Do not ever lie, swear, tell bad jokes and so on

Watch posting too much religion or politics

Do not ever post something you don’t want “someone” else to see

Remember that nothing is totally private

IN GENERAL

Don’t be one-dimensional Be a resource Combine professional & personal posts Don’t let people forget you Promote the social networking sites

WVF is using prominently and often

IN GENERAL

RESOURCES - HOOTSUITE

Twitter Feed Facebook Feed LinkedIn Feed

RESOURCES - HOOTSUITE

Relationships

RelationshipsRELATIONSHIPS!