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Founding Casper: The Perfect Mattress // Jeff Chapin, Casper

Date post:	14-Jul-2015
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Page 1: Founding Casper: The Perfect Mattress // Jeff Chapin, Casper

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Point of

View

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POV: What it is

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Casper’s POV...

and how we found it

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Competition: Retail

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Competition: Product

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Competition: Marketing

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Competition: Branding

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UserInsights:

Experience

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UserInsights: Product

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FactoriesManufacturing

Options

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FactoriesSupply Chain

Economics

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Developing the Casper

Mattress

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Firmness graphic

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Function

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Form

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CupPipePatch

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CupPipePatch

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