Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math

Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO

Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed

Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math

Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed

Your Engagement Army

Who We Are >Chris LundbergCo-Founder, CEOGeek with People Skills. I build highly scalable technology that people actually need to do their jobs better and scalable companies to support them.

April PedersenCo-FounderSocial Entrepreneur addicted to helping people figure out how to use technology for meaningful engagement. Leader, organizer, marketer, rabble rouser.

Together we have :

Founded and ran $9M SaaS CRM and Communications Platform with 2000 clients and 70 staff.

Founded and ran a nonprofit SaaS to make technology accessible to small and mid-sized charities.

We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption in industries & helping groups grow and better engage with their audiences. We're all about the Action.

65% of Organizations say that integrating

multiple data sources is a challenge

The Problem >

DATA

Marketing is being transformed due to the flood of data. Harnessing that power is still a problem. Aggregating data ACROSS channels and technologies is hard.

Data Sources:

TOO many channels, too many data sources

#1

The Problem >

Source: http://blog.neolane.com/conversational-marketing/big-data/

> Lack of Human Resources > 140,000-190,000: Shortage by 2018 of people with deep analytical skills among US Companies

> Benefits are tangible, but not always obvious

> Lack of good, easy cross-channel modeling tools

Good analytics take a LOT of work

> Turn data into something: Relevant, Timely, Contextual, Personal – A fancy dashboard is insufficient

> Being an expert in each of these channels is impossible

Turning insight into actionOnce you HAVE good analytics, implementingand getting to real engagement is hard

= 1500

= 190,000

2018 Data Analyst Shortage

#2

#3

Tools that do all three of these things well and make it simple do not exist

Digital Advertising and Social Media have moved beyond hype

Public acceptance of Analytics and Big Data

Professional data analysis techniques and controlled experimentation have matured

Why it’s solvable NOW >

First: The Segmentation Engine

Channels

API

3rd PartyDATA

Amazon RedshiftWarehouse

PredictionStatistics

Modeling

The REAL Problem >

Channel Expertise&

TIME

Our Solution - Bots! >

Frakture Bots

Programs and scripts that

interact with you, and expand your

team into an Army

Worker Bots

Utility Bots -- Move files around, work with version control systems, smooth the road

for the other bots.

Workhorses - accustomed to 24 hour shifts in dark

server rooms.

Data BotsLoad and

manipulate data in the Segmentation Engine. Process and import files, run models, cut

segments, resolve identities, calculate

statistics, etc.

Russian accent.

Chatter Bots

Push and pull data from social media channels. Get a handle on the

chatter going on about you.

Generally pleasant to be around,

bubbly.

Channel BotsIntegrate with your existing CRM, email, online ad systems,

direct mail providers, etc. Synchronize data,

run reports, coordinate messaging with your

team.

Smart and efficient, good at languages.

Demo >

Wanna see ‘em?

Things your army lets you do >

Because of the saved time and higher quality, you can now:

Produce better statistics and reports, faster Reach channels you never could before Target and personalize to more segments Use ALL the data to help drive your outreach decisions

Who We’re Great For >

Target Market: CMO's, consultants, agencies serving organizations with:

>$1M marketing budget, Marketing across min 4 channels, & Smart Analytics/Data folks w /ability to recognize ROI

Major Benefits: Easily see real-time analytics on campaigns (summary reports delivered via mobile)Save time from pulling in data from multiple sourcesAutomate processesProduce ROI reports on the flyProve your methods increase ROIHelp achieve meaningful and lasting engagement

Where We Are Now >

Launch slated for Fall 2013

We are now recruiting for our Delta CohortWe are hiringWe are seeking partnersHelp us spread the word!

www.frakture.com info@frakture.com

angel.co/frakture twitter.com/fraktureinc

Your Engagement Army