Franchise Brochure

UNDER500 is an innovative, healthy, home-style café concept that o�ers a wide selection of delicious, wholesome and healthy meal options under 500 calories and it’s expanding to new areas in the region.

Already a favourite amongst Dubai residents, UNDER500 dishes up fresh, gourmet meals that help you stay healthy and fit with every dish designed to incorporate nutrient dense ingredients.

Serving up a huge variety of wholesome and healthy meal options, bursting with nutritional ingredients, UNDER500 o�ers a sumptuous a la carte breakfast, lunch and dinner menu.

Healthy Meals Under 500 Kcal

OUR CONCEPT

IT’S NOT JUST ABOUT LOSING THE WEIGHT. ULTIMATELY, IT’S ABOUT EATING RIGHT,

FEELING GOOD, LIVING AND MAINTAINING A HEALTHY LIFESTYLE

The size of a typical UNDER500 outlet is between 500 sq.ft. and 1,500 sq.ft. UNDER500 serves multicultural middle to high-end

income customers with a flow of 100 to 250 orders per day.

EARN & BURNGet rewarded for eating healthyCollect points for every order placed on our app & unlock free access to your favourite fitness classes.

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Exclusive license to use the UNDER500 trademarks in the franchised territory Exclusive license to the use of the UNDER500 marketing and operational systems

Assistance in the location selection

Construction specifications

Assistance in the construction of the franchised unit

Supply of equipment and furniture for the franchise unit (if required & depending on locations)

Assistance in the pre-operational stage

Sta� training

Marketing campaign to launch the franchised unit in its territory

Ongoing support & assistance

Ongoing marketing assistance and support

Operations and Management Manuals

Assistance in the products supply

14 - 21 days at headquarters10 - 14 days on-site (Soft Opening Training)

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WHAT YOU GET

TRAINING & SUPPORT

35 Days training program

Pricing and promo schemes

YOUR INVESTMENT

The royalty fee is 6% of your gross sales and is paid monthly. This fee entitles you to use the UNDER500 service mark, use of distinctive system, marketing assistance, ongoing business development and counselling and other benefits that come with being an UNDER500 franchisee.

The UNDER500 name and reputation is an important part of our business. You will spend atleast 2% of your gross sales per month on local advertising. In addition, if we should establish fees for a Marketing Fund, you will be expected to make Marketing Fund contributions of upto 1.5% of your monthly gross sales.

UNDER500 o�ers 2 franchise programs:

1- INDIVIDUAL UNIT• Single Unit Franchise Fees - AED 90,000 A typical unit is between 700SqFt - 1500SqFt Servicing a population of 80,000 - 100,000 inhabitants

• Express Unit Franchise Fees - AED 60,000 A typical express unit is between 500SqFt - 700SqFt Servicing a population of 40,000 - 50,000 inhabitants

2- AREA DEVELOPMENT (Minimum 3 outlets)Area Development Franchise Fees - AED 216,000Payment Plan for an Area Development

AED 144,0002

AED 36,000

AED 36,000

AED 216,000

Our team has worked extremely hard to create a system for UNDER500 that can be easily scaled and replicated across the nation. We have addressed all areas of the UNDER500 business model – site selection, supply chain, cost control, build-out timing, marketing and buzz creation - to ensure that each market across the country can be easily opened, rapidly grown, and successfully and profitably operated. Our goal is to expand throughout the country by teaming with passionate partners who share in our mission to establish UNDER500 as the most convenient destination for healthy meals and snacks, served quickly while maintaining the highest quality of service and style.

We are seeking candidates globally that fit the following criteria:

ACCESS TO PRIME LOCATION• The potential franchisee must have access to prime locations in their prespective region• The location must be in accordance with the requirements stated by the franchisor

COMMON VALUE SYSTEM• Having a value system in accordance with the franchisor will ensure proper assimilation into the parent organisation culture• Ability to replicate and maintain the same or similar consistency in the entire cycle of outlet management as gthe franchisor

CAPITAL• Having the nexessary capital for setting up the franchise outlet• Good credit history that will be evaluated by a third party

BUSINESS EXPERIENCE• Should have previous experience of minimum 3 years, preferably in the F&B industry (particularly for individual franchises)• They have a solid foundation to understand all the legalities and fundamental skills needed to operate a franchise business

OUR TARGET PARTNER

You like what you see and now want to get started. Learn the next steps to owning your future:

FRANCHISE EVALUATION FORMComplete the application included with this brochure and submit it to us. We will review the information and contact you to schedule a follow up meeting.

RESEARCH & DUE DILIGENCELearn more about the business by meeting with us in person, visiting a location and reviewing the details of the business.

JOIN THE TEAMOnce you have completed your research and have been approved as a franchisee, we are pleased to welcome you to the team!

LAUNCH YOUR BUSINESSSet your training dates and opening timeline to o�cially launch your business.

NEXT STEPS

With four proven and profitable restaurants launched within its first year of operations, UNDER500 has already cultivated a loyal fan base and generated strong traction. The local eatery is in the next stage of implementing their global expansion strategy, with the aim of opening more than 50 franchises across the MENA region, in the next five years. The restaurant is o�ering single unit and area development franchises across several geographic areas.

With plans for growth, UNDER500 is looking for interested and qualified franchisees and business partners with significant F&B experience to bring UNDER500 across the MENA. In addition to opening its store concepts through its franchising program, UNDER500 also has an extensive strategy in place to provide its franchisees with the ongoing training and support needed to help them achieve their unique business goals and aspirations.

EXPANSION PLANS

MEDIA BUZZ

To inquire regarding franchise opportunities please visit www.under500.com or contact us at +971 4 368 2907 /+971 55 596 6788