Stellar Turnout at London’s Only PackagingExhibition
Wednesday, September 21, 2016
Press release from the issuing company
This year’s Packaging Innovations and Luxury Packaging London had itall, with speakers from the House of Commons to the Los Angelespackaging design community, visitors from the world’s leading brandsand retailers, and exhibitors launching everything from innovative newpackaging products to brand new packaging companies. With visitornumbers up it really was a case of quality and quantity.
Visitors to the show included Lucozade & Ribena Suntory, Harrods,Dairy Crest, Burberry, Adidas, Avon, and Chanel, with many exhibitingand visiting brands booking stands live on the showfloor, resulting in an84 per cent uptake for next year’s show.
The exclusive twoday event, which took place at London Olympia, on14 & 15 September 2016, opened with a keynote session by MarkPawsey, MP and Chair of the All Party Parliamentary PackagingManufacturing Group, who commented:
“The UK packaging manufacturing industry has a turnover of £11billion, generating 85,000 jobs, which is 3 per cent of the UK’s totalmanufacturing workforce. This shows just how important the role ofpackaging is within the UK, it does not get the credit it deserves, so Iam here to stand up and say well done.
“Looking around it’s clear to see just how fantastic the level ofinnovation on show is. We have innovative products, high end and highquality offerings, which to me shows the industry to be in great health.One of the greatest challenges the packaging industry faces is turningthese ideas into massmarket products. This show is a fantastic shopwindow into the future of packaging, but we must ensure theseinnovations go on to change the way we work.”
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Label & Packaging Editor
Patrick Henry, Section EditorPat has covered graphiccommunications for nearly 30years as a reporter, an editor,and a commentator.
Meanwhile, the first ever UK edition of The Dieline Conferenceexplored a mixture of packaging and branding topics, from major namesincluding CocaCola, The Hershey Company, Wagamama andElmwood, all presenting the very latest cuttingedge subjects currentlychallenging the world of design.
Emma Stapleton, Head of Client Relationships at Elmwood remarked:“We have to change the way design is viewed, as it’s experiences thatdrive behaviour and all experiences need to be designed, packaging isjust one piece in the 21st century FMCG jigsaw.”
Stapleton cited 'Anchor XRay Casts' campaign as an example, thatinvited children to decorate their casts with a special XRay sticker,which they could scan instore to obtain free milk while their boneshealed.
Visitor, Steve Rowe, Creative Director at Agency Spring, enthused: “It’smy first time at the show, and it’s really great to get out of the office andsee all of the innovation that’s available, particularly for the FMCG andretail sectors. I’ve just been to one of the talks and it’s pretty cool to beat a show like this and feel inspired by your peers.”
Arun Thomas, Packaging Technologist at Lucozade & Ribena Suntory,also visiting commented: “It’s interesting to see such a range ofproducts for the food and beverage industry. I have seen a lot ofinnovation that is really interesting and the talks have been soinformative. It’s also good to network with others in the industry aboutsome topical issues.”
The highly rated twoday conference programme, included speakersfrom Britvic, Young’s Seafood, Neil Farmer Associates, Iggesund andMilroy’s of Soho.
One of the speakers, Ann Dunne, Head of Food Technology andDevelopment at Harrods, shared her insights on emerging trends withinthe luxury market said to visitors. “We’re seeing more of a craft feel, forinstance letter press being used in the wine and spirits field. There’s amove towards keepsake items, plus we’re seeing use of contrastingmaterials such as woods and metals. There are also some interestingtrends around size – with smaller sizes coming through in somecategories.”
With innovation at the heart of the show, it was no wonder that TheGreat Innovation Debate was packed out. Chaired by Stefan Casey,Business Innovation Manager at The Retail Institute, commented on thedebate:
“Once again sustainability has come across as a big part of innovation,as consumers are looking for simplicity in design combined withhonesty. They want to know where their products are coming from – arethey ethically made and environmentally friendly – as a result brandsare trying close loop recycling, and by applying circular economyprinciples from the onset to product design and packaging, it’s drivingbrands to be more innovative giving them a competitive edge.”
Speaking at the Beauty Forum was Tom Szaky, CEO at Terracycle, whosaid: “Everything around us will become waste, the vast majority ofbeauty products can’t be recycled, the reason being economics not thatit can’t be done just that it costs more than it’s currently worth, so weneed to design things differently.”
Szaky referred to the JOHNSON'S® Baby ‘Wipe Out Waste’ initiativethat helped reduce the amount of baby wipes packets going into landfill,enabling consumer to do something they hadn’t before – recycle. Thepackets were collected via a free post address label and then ‘upcycled’. “Not only did more wipes get recycled, but sales increased by40 per cent as a result”, remarked Szaky. “It is clear consumers arecraving these things and we need to reinvent waste.”
Back by popular demand was The Drinks Report, which saw CatherineMonahan, Founder and CEO of Daemon and Genius, look at creating anemotional link between the consumer and the product. She said: “Wemustn’t fit in; we must stand out! Have you done your homework? Hasyour brand got integrity? Can you stand up and shout about your
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product? If the answer is no, then you are doing something wrong. Wemust take our ‘tribe’ on a journey, and to do this we must fullyunderstand what we want to achieve first.”
As well as a show stopping line up of speakers, more than 170exhibitors presented their latest products and services with over 100new product launches. New products to market included Swedbrand’snext generation technology of baginbox wine, called Topflow;Segura’s latest cloudbased software and KTEC Group’s new LX500eColor Label Printer.
Exhibitor, Jacqueline Redman, Group Strategic Marketing Manager atJames Cropper, commented: “We seriously considered how we wantedto launch our new business James Cropper 3D Products – and decidedto come here to Packaging Innovations and Luxury Packaging London,not only because it’s the centre of design, but we knew the show wouldoffer the right visitor profiles for our market. Over the two days we havemet leading international and UK brands, packaging designers andagencies across our desired sectors, and had many meaningfulconversations. The show has played a vital part in launching ourbusiness and setting out the brand to our target market – we certainlymade the right choice to come here, not only to exhibit but to launch abusiness.”
Similarly, Paul Farmer, Managing Director at Wade Ceramics, stated:“The show has been better than we ever could have expected. There hasbeen such a high calibre of visitor to our stand in terms of what theyoffer, which has been incredibly exciting. This year has also providedsome particularly exciting opportunities in allowing us to network withother exhibitors to achieve mutually beneficial outcomes. On day onewe received over 50 enquiries, and day two has been fantastic too. Agreat show!”
Gerry Sherwood, Event Director of the Easyfairs Packaging Portfolioconcluded: “We couldn’t be happier with how this year’s show turnedout – the attendance figures and feedback off exhibitors and visitors hasbeen incredible all I can say is bring on the NEC in March!”
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