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GETTING THE MOST FROM THIS ERA OF INFORMATION 3rd – 5th July, 2017 From Big Data to New Opportunities
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GettinG the Most froM this era of inforMation
3rd – 5th July, 2017
From Big Data to New Opportunities
From Big Data to New opportuNities / Getting the Most from this Era of Information/ 2
An innovative and entrepreneurial
INSTITUTION
IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change
in organizations. IE provides a learning environment where technologies and diversity play a key role.
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IEat a glance
Focused onacademic excellence
since
1973
Over
1.000executives enroll
in our Open Programs every year
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programs
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from all continents
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management positions in over 165 countries
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are represented on campus
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officesaround the globe
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IE GlobalPresenceIE is present in countries worldwide:
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InternationalrecognitionIE and its schools are recognized by the international press as being among the top international schools.
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AMBA ASSoCIATIoN oF MBA’SAACSB INTErNATIoNAL ASSoCIATIoNTo ADVANCE CoLLEGIATE SCHooLS
oF BUSINESS
EQUIS EUroPEAN QUALITYIMProVEMENT SYSTEM
AccreditAtions
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Data access and availability have undergone an explosion in recent years which can be attributed to the ever-increasing number of touchpoints by which organizations can gather vital information. This has given rise to the age of “Big Data” which is allowing organizations to utilize their data assets to promote strategic decision making, eradicate operational inefficiencies, capitalize on new markets and enhance customer intelligence.
No matter the industry, organization, or role in which you work– as a professional, your world will be awash with data. Business Analytics and Big Data refer to the newly enabled ability of organizations to crunch complex and/or large amounts of information, analyze it instantly, and draw sometimes-astonishing insights and innovations from it.
Big Data, and the business analytics based on it, promise to change virtually every industry and business function over the next decade. Market analysts predict that 85% of the organizations will be able to exploit Big Data if they know their potential and make it up and running on its Strategic Plan.
WelcOme TO The age Of daTa!
Introduction
Big data, therefore is a key lever in the digital transformation of business and the focus of this program is to discover and assimilate its potential with a strategic orientation:
How to be smarter than your competition
How to turn key insights into competitive advantage
How competitive advantage turns into tangible profits
In this course you will be exposed to numerous real-world examples of how Business Analytics and Big Data are reshaping functional areas such as marketing, sales, operations, and also disrupting sectors such as telcos, healthcare, financial services, retail and industry.
Program Overview
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ParticipantProfile
This is a course for business professionals who are interested in adding Business Analytics and Big Data thinking to their general management or consulting toolbox, or who are interested in working directly or starting a company in the world of Business Analytics and Big Data.
The program goes out but is not limited to:
Directors/Managers in all business areas: Strategy, Marketing, Sales, Finance, HR
IT System Directors/Managers
CIOs & Information System Directors/Managers
Innovation Directors/Managers
CDOs & Digital Transformation Directors/Managers
Business Partners
Business Development Managers
Business Intelligence/Big Data Project Managers
Entrepreneurs
Consultants
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Objectives
1Understand the fundamentals of
Business intelligence and Analytical Model
2 Acquire an integrated Approach to
data as a strategic Asset
3Gain a managerial understanding of how Big data and Analytics are transforming business functions
throughout organizations
4Learn how Big data and Analytics are disrupting and transforming a
range of industries and identify best practices
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the program is divided into three modules that each allow the participant to gain a complete vision and understanding of applying Big data to business:
Structure & Content
Will introduce the first module where the participant is prepared to understand the analytical concepts and the fundamentals of business intelligence. then from a strategic perspective, class will focus on how to turn key ideas into competitive advantages.
cognitive computing will also be introduced as the next link for the management of complex systems and internet of things (iot) as the great present and future revolution for industry 4.0.
BUSINESS INTELLIGENCE & BIG DATA FUNDAMENTALS
REVOLUTIONARY STRATEGIES FOR TRANSFORMATIONAL IMPACT (PART 1)
INTERNET OF THINGS - IOT
COGNITIVE COMPUTING
REVOLUTIONARY STRATEGIES FOR TRANSFORMATIONAL IMPACT (PART 2)
day 1
through practical exercises, Module 2 introduces Machine Learning as Artificial intelligence techniques that explore the construction of algorithms that can learn and make predictions about certain data. in addition, we will cover the Big data application for the new Marketing as well as other key business lines in digital transformation.
Participants will then be introduced to a Big data Management and Governance Model and its different components
DATA SCIENCE - MACHINE LEARNING FOR EXECUTIVES (PART 1)
CROSS-SECTOR (I): MARKETING / VENTAS
CROSS-SECTOR (II): CUSTOMER EXPERIENCE
BID DATA GOVERNANCE / MANAGEMENT
DATA SCIENCE - MACHINE LEARNING FOR EXECUTIVES (PART 2)
day 2
the third module allows participants to discover the importance of data as a basis for the new economy and its relevance in business strategy by taking a look at real experiences and case studies from industry and cross-sector B2B and B2c environments.
BANKING / INSURANCE SECTOR
TELCOS / UTILITIES / SERVICES
AGRI-FOOD SECTOR
CROSS-SECTOR III: OPERATIONS/PROjECTS
CROSS-SECTOR IV: INNOVATION
WRAP UP - KEY TAKEAWAYS
day 3
Business transformation - Business to Business (B2B) & Business to
consumer (B2c)
Machine Learning, Governance, and customer experience
An introduction to Big data, Principles, and strategy
ModULe i ModULe ii ModULe iii
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Faculty
Academic Director
demetrio Barragán is an adjunct professor of Marketing & technology at ie Business school. His research and teaching interests focus on the customer relationship management (crM), business intelligence (Bi) and corporate performance management (cPM). specific areas of research also include software architecture, business process and change management.Professor Barragán holds a B.A. computer engineering an executive MBA from ie Business school, complementing his research with Programs and diplomas from recognized international Universities and Business schools such us University of california and inseAd.
demetrio Barragan
Ph.d. in computer science in 2003 from carlos iii University and currently Professor of cs at the University of Alcalá. He is co-founder of Jaratech social technologies, a technology company developing Big data solutions for social recruiting and social selling.Miguel Angel has a strong background in artificial intelligence, Web science and business analytics. Has led projects applying machine learning and knowledge technologies in different areas, including security, social marketing, learning analytics and digital media.
Miguel Angel sicilia
Head of Public sector, spain and Portugal at Amazon Web services. Pilar graduated in industrial engineering and also holds a Master degree in economy and innovation management from UPM, Universidad complutense and Universidad Autonoma, Madrid.
Pilar torres
director of Wholesale risk, Monitoring and reporting, risk data officer at BBVA, Latin America. Pedro holds a degree in Business & economics from Universidad Autonoma de Madrid, corporate Management certificate from iese, and a Master from Wharton University, Pensylvania. since 1996 he has been developing his career at BBVA in areas such as customer intelligence, sales tools, informational development and risk technology.
Pedro Molina
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A professional in Marketing and communication, over 25 years leading this area in coca-cola, telefonica, Movistar and cepsa, with an history plenty of successes in all of them and always working at the top of innovation, and creating new ways to work. He was President of the spanish Association of Advertisers, where he created the effectiveness Awards.
Felix Muñoz
Based on over 25 years of management experience, thorough strategic research and teaching, nationally and internationally, i significantly help top managers to tackle the complex challenges of today and tomorrow
enrique cortes
chief data officer at santander españa.
silvinaArce
Co-Founder and CEO of Bynse
cofundador y ceo de Bynse, U.n. data Agriculture at Grupo Acs and for the startup cubenube (Big data specialists). He is qualified as a telecommunications engineer from the Univeristy of Alcalá de Henares. He also has professional experience with russia and europe for companies such as Farwave optic and ci2t. He is also a member of several expert Big data and iot committees.
Gonzalo Martin
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Vice President of industries and Business development at iBM spain, Portugal, Greece and israel. Alfred joined iBM in 2002 during the acquisition by Pwc consulting, where he worked as Associate director since 1998 and was member of the Management committee. He holds an MBA from esAde, a degree in Financial Management from institut d’estudis Financers, a certificate in Production Management from APics (American Production & inventory control society).
Alfred escala
enrique dans has been a Professor of information systems at ie since 1990. He holds an MBA from ie and a doctorate in systems information from UcLA, and did his postdoctoral studies at Harvard Business school.in his work as a researcher, communicator and consultant, he studies the effects of technology on people, businesses and society as a whole.enrique also does consultancy work for several startups and companies, and is a regular contributor to international press. He writes daily for over twelve years in his personal blog , enriquedans.com, one of theworld’s most popular blogs in the spanish language.
enrique dans
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More Information
contAct
Jeanette holyoakAssociate director of executive [email protected] ie Business school executive educationc/ Pinar 18, Madrid 28006 - españa+34915689758www.ie.edu/iePBGd
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www.ie.edu/IEPBGD
