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FROM CONSUMER TRENDS TO CORPORATE INNOVATION AMIGO SUMMIT TELKOM, JAKARTA 19 MARCH 2019 Nathania Christy, TrendWatching
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Page 1: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

FROM CONSUMER TRENDS

TO CORPORATE INNOVATION

AM I G O S U M M I T

T E L K O M , J AK AR TA

1 9 M AR C H 2 0 1 9

Nathania Christy, TrendWatching

Page 2: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Digital transformation is the shiny new object.

Page 3: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Indonesia is ranked 85th

in the 2018’s Global

Innovation Index.

Page 4: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

BUSINESS TODAY…!?

Page 5: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

DIGITAL DISRUPTORS?

Page 6: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Netflix did not kill Blockbuster.

Ridiculous late fees did.

Uber did not kill the taxi business.

Limited access and fare control did.

Spotify did not kill the music industry.

Being forced to buy full-length albums did.

Amazon did not kill other retailers.

Poor customer service and experience did.

Airbnb isn’t killing the hotel industry.

Not being able to personalize your experience did.

Page 7: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Technology in itself is not the

disruptor. Not being customer-centric

is the biggest threat to any business.

- Alberto Brea, Head of Customer Engagement at Ogilvy

“

Page 8: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 9: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Corporate

workshops and

keynotes on trends

& innovation.

Page 10: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Premium online

platform with 100+

trends and 20,000+

innovations.

Page 11: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Powered by our

global community:

TrendWatching’s

Insight Network.

Page 12: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

All based on our

Trend-Driven

Innovation

methodology.

Page 13: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

What do we mean by trends?

Page 14: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

NOT FASHION!

Page 15: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

MORE THAN TECH!

Page 16: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

NOT WHAT’S #TRENDING

Page 17: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

A new manifestation among

people – in behavior, attitude, or

expectation – of a core human

need or desire.

Page 18: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Why should you track trends?

Page 19: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

You are either a Day 1 or a Day 2company.

Page 20: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

There are many ways to center a business.

You can be competitor focused, product

focused, technology focused, business

model focused, and more. But in my view,

obsessive customer focus is by far the most

protective of Day 1 vitality.

“

Page 21: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

The big advantage: customers are

always beautifully dissatisfied, even when

they report being happy and business is

great. Even when they don’t yet know it,

customers want something better, and

your desire to delight customers will drive

you to invent on their behalf.

“

Page 22: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

What will my customers want next?

Page 23: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 24: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

We don’t ask consumers anything.

Page 25: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Trends emerge as innovators

address people’s basic needs

and wants in novel ways.

Page 26: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

CHANGE

Page 27: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

BASIC NEEDS

Page 28: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

INNOVATIONS

Page 29: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

EMERGING EXPECTATION

Page 30: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

You compete in

an Expectation

Economy.

Page 31: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 32: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Disruptive brands are those that are

changing the very nature of

consumers as human beings, raising

our expectations and changing our

behaviours.

- Ian McCaig, Co-founder Qubit, Ex-Google

“

Page 33: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Tracking trends will help you

meet and surpass consumers

rapidly changing expectations.

Page 34: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

BASIC NEEDSDRIVERS

OF CHANGE

INNOVATIONS

THE

SWEET

SPOTNOVELTIES

MORE OF

THE SAME

EXPECTATION

GAPS

Page 35: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

BASIC NEEDS > TECH

Page 36: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

EntertainmentSelf-

Improvement

Relevance Connection

Page 37: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

LAB RATS

SENSING

SPACES

FANTASY

IN REAL LIFE

VIRTUAL

COMPANION

Page 38: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Lightbulb Moment

A moment to stop and think.

Page 39: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Self-improvement

Page 40: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Wellness remains one of the

world’s biggest and fast-growing

industries and is now worth $4.2

trillion globally.

Euromonitor,

September 2018

Page 41: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

ENDLESS CHOICE

Page 42: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 43: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Goat yoga.

Cat yoga.

Wakanda yoga.

Beer yoga.

Weed yoga.

Cosplay yoga.

Naked yoga.

Helicopter yoga.

Page 44: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Goat yoga.

Cat yoga.

Wakanda yoga.

Beer yoga.

Weed yoga.

Cosplay yoga.

Naked yoga.

Helicopter yoga.

Page 45: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

It’s been done!

Page 46: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

58% of Indonesian households

own smartphones in 2018, and

this figure will grow to 78% by

2020.

Euromonitor,

September 2018

Page 47: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

ENDLESS METRICS

Page 48: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

SCREENTIME SHAME

Page 49: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

ENGINEERING FOR EDGE

Page 50: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

In 2019, self-improvement obsessed

consumers will embrace an extreme test and

fix approach to get an optimum experience.

LAB RATS

Page 51: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

MILD HEART

ATTACK

FALL

ASLEEP

Page 52: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

New drink brings

micro-dosing culture

to caffeine

TEMPO

MICRODOSING

Page 53: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Jetlag tackled via

personal data and

precise algorithm

TIMESHIFTER

PRECISION

Page 54: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

DNA...

Page 55: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

TODAY...!

Page 56: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Food giant trialing

$600 per year DNA-

personalized

supplements

GENETICS

NESTLÉ

Page 57: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Middle-class Indonesians splurge

on luxury items when their

incomes exceed 5 million rupiah

($375) a month.

Deloitte, 2015

Page 58: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Bank launches

customizable

automatic saving

feature

ING

HABITS

Page 59: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

FRINGE?

Page 60: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

FRINGE?

Page 61: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

LAB RATSHow will you meet the escalating

demand for personalized, experimental

and measured self-improvement?

Page 62: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 63: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

73% of consumers say that no

retailer or service provider has

ever communicated with them in a

way that felt too personalized.

Accenture,

May 2018

Page 64: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

SEGMENT OF ONE

Page 65: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Relevance

Page 66: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Expectations created onlineare taken into the real world.

Page 67: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Consumers demand emerging technologies to be

put to use to create smart physical spaces that

can deliver truly personalized experiences.

SENSING SPACES

Page 68: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Flagship store

utilizes Alibaba’s

‘New Retail’

technology

INTERSPORT

C-COMMERCE

Page 69: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 70: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 71: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

DYSTOPIAN?

Page 72: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

PRIVACY PARADOX

Page 73: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

New concept store

is shaped by local

NikePlus member

data

NIKE BY

MELROSE

COMMUNITY

Page 74: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

AI camera spots

people who defy

fashion trends

NEW

BALANCE

STATUS

Page 75: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Adidas delivers

30,000 personal

videos for

marathoners

ADIDAS

MEANINGFUL

Page 76: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 77: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

SENSING SPACESHow can you make physical spaces

and experiences more reactive and

relevant to people?

Page 78: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Entertainment

Page 79: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

46% of the content

consumed by Indonesians

are entertainment and

sports.

UC News Lab,

September 2018

Page 80: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

AR YOU READY?

Page 81: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

USD 2.4 BILLION IN 2018

Page 82: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Fortnite broke into the real world.

Page 83: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 84: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 85: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 86: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Brands broke into the Fortnite world.

Page 87: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 88: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 89: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Boundaries between real and imagined

worlds are fading and 2019 consumers will

seek deeper engagement.

FANTASY IRL

Page 90: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

USD 4 BILLION COMPANY

Page 91: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

United Nations

develops mobile AR

game for tourists to

foster sustainable

and responsible

tourism

NIANTIC AND

UNWTO

Page 92: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Single-person households grew

8 times between 1985-2015 and

will become the most common

structure in South Korea by

2035.

KIHSA, February 2016

Page 93: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

VR app lets users

consume

entertainment

together in virtual

space

SK TELECOM

Page 94: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Character skin

raises USD 12.7

million for the Breast

Cancer Research

Foundation

BLIZZARD ENTERTAINMENT

Page 95: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Partnership

allows customers

to have

‘Breakfast at

Tiffany’s’

TIFFANY &

CO. AND

TIONG BAHRU

BAKERY

Page 96: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

FANTASY IRLWhat worlds do your consumers escape to?

How can you blur the boundaries even more?

Page 97: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Connection

Page 98: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

BY 2020 THE AVERAGE PERSON WILL HAVE MORE

CONVERSATIONS WITH BOTS THAN WITH THEIR SPOUSE (Gartner)

Page 99: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

“Siri, what is happiness?”

Page 100: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Virtual entities are making the leap from

functional assistants to true companions

VIRTUAL COMPANIONS

Page 101: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Chatbot converses

with users to help

them discover their

personality

REPLIKA

SELF-DISCOVERY

Page 102: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Amazon Echo-style

device has

virtual character

'living' inside it

GATEBOX

Page 103: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 104: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 105: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Emotionally-

intelligent robotic

companion trialed in

retirement homes

ELLIQ

Page 106: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

AR app calms

children diagnosed

with cancer

IMAGINARY

FRIEND

SOCIETY

Page 107: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of
Page 108: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

72% of regular voice tech users

think brands should have unique

voices and personalities for their

apps/skills.

Canalys, December 2017

Page 109: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

VIRTUAL COMPANIONS

How will you make the leap from virtual

assistance, to virtual companionship? Who can

you better serve?

Page 110: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

EntertainmentSelf-

Improvement

Relevance Connection

Page 111: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

LAB RATS

SENSING

SPACES

FANTASY

IN REAL LIFE

VIRTUAL

COMPANION

Page 112: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

THE TIP OF THE ICEBERG

Page 113: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

A NEW WAY OF SEEING

Page 114: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

APPLY!

Page 115: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

Trend-Driven Innovation

methodology will help you

launch innovations that

resonate with consumers.

Page 116: FROM CONSUMER TRENDS TO CORPORATE INNOVATION · Technology in itself is not the disruptor. Not being customer-centric is the biggest threat to any business. - Alberto Brea, Head of

TO THE MOON AND BEYOND!

[email protected]

AM I G O S U M M I T

T E L K O M , J AK AR TA

1 9 M AR C H 2 0 1 9


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