From purposeto practice
CEO ING in the Netherlands
Vincent van den Boogert
Everybody is an athlete
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Creating a better everyday life for many people
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93%93%
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So, money matters
But…money matters
are so….
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Each day we spend 3 hourson our mobile phones
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WHY WHAT HOW
Past Future
Kantoor Amstelveen
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Kantoor Amstelveen
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Kantoor Amstelveen
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15.000 5.750.00030
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financialempowerment
contactfrequency
relevancy= x
For 8 million customers in the Netherlands
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WHY WHAT HOW
DO BE
Actionable insights make financial planning part of daily life
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WHY WHAT HOW
ACT ARE
Over 300 squads working towards their own purpose
A squad is your home
A squad is autonomous
A squad has a clear purpose
A squad is multidisciplinary: business + IT
A squad does not consist of more than 9
people
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Ambition over targets
1. A purpose should always include a vision on society
2. Supports the business model
3. Fits the future, rooted in history
4. Appealing to customers & employees
5. Organise to deliver on this purpose
From purpose to practice, from PowerPoint to reality
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purposeful
empowering
modest
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Thank
you
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