1. 1. Engaging Fans - Bootstrapping Our Way to Success 07.09.15
2. 2. Weve Got the Edge on Brownies! Engaging Fans While Bootstrapping 2015, Brownie Brittle, LLC all rights reserved
3. 3. Our Challenges Engaging Fans While Bootstrapping 2015, Brownie Brittle, LLC all rights reserved A product no one had ever heard of No budget No budget Vultures working to knock us off Overcrowded industry
4. 4. Our Path Forward Engaging Fans While Bootstrapping 2015, Brownie Brittle, LLC all rights reserved
5. 5. Our Path? Engaging Fans While Bootstrapping Reality Digital Tilts the Playing Field in Favor of the Start-up Old Notion Digital Levels the Playing Field for the Start-up 2015, Brownie Brittle, LLC all rights reserved Digital
6. 6. Our Path? Engaging Fans While Bootstrapping 2015, Brownie Brittle, LLC all rights reserved
7. 7. Our Path? Use Digital to Gather a Massive Salesforce Engaging Fans While Bootstrapping 2015, Brownie Brittle, LLC all rights reserved
8. 8. Our Path - Use Digital to Gather a Massive Salesforce Engaging Fans While Bootstrapping GOAL - Find/Create Uber Fans e.g. Our Salesforce 1 - Partner UP with those having a stronger following Bloggers, Complimentary Businesses, etc. 2 - Gain Credibility Awards and accolades 3 - Reward partners and fans a lot 4 - Respond to EVERYONE 5 - Listen 2015, Brownie Brittle, LLC all rights reserved
9. 9. 1 - Partner UP with those having a stronger following Engaging Fans While Bootstrapping 1 2 3 Baskets n Beyond giveaways Orange Leaf Yogurt The Weinstein Co. 2015, Brownie Brittle, LLC all rights reserved
10. 10. 2 Gain Credibility awards and accolades Engaging Fans While Bootstrapping 1 Exchange of Value Key Exposure Search Out Awards 2015, Brownie Brittle, LLC all rights reserved 2 3
11. 11. The importance of making people feel important Engaging Fans While Bootstrapping 2015, Brownie Brittle, LLC all rights reserved
12. 12. 3 Reward Partners and Fans a lot! Engaging Fans While Bootstrapping Share the Love for Any Reason 1 Communicate with Fans and Partners 2 3 Let Them Have Fun 2015, Brownie Brittle, LLC all rights reserved
13. 13. 4 Respond, Respond, Respond Engaging Fans While Bootstrapping Be among the 5% 2015, Brownie Brittle, LLC all rights reserved
14. 14. Engaging Fans While Bootstrapping 5 Listen fans and partners will affect positive change Weve removed caramel coloring 2015, Brownie Brittle, LLC all rights reserved
15. 15. Engaging Fans While Bootstrapping The importance of HOW you communicate 2015, Brownie Brittle, LLC all rights reserved Be Authentic Real email Real phone number Say, YES Actionable Statements I dont know with follow up Mistakes vs Opportunities Disney & Nordstrom
16. 16. 5 Listen fans and partners will affect positive change Engaging Fans While Bootstrapping 2. Chose Our New Look Store buyers and fans love it 2015, Brownie Brittle, LLC all rights reserved
17. 17. 5 Listen fans and partners will affect positive change Engaging Fans While Bootstrapping 3. Told Us About Unscrupulous Resellers We shut their supplier down 2015, Brownie Brittle, LLC all rights reserved
18. 18. 5 Listen fans and partners will affect positive change Engaging Fans While Bootstrapping Limited production now Didnt make food shows We knew they were coming our fans and partners let us know what they think and where these products are, so we can keep our edge! 3. Alerted Us to Knockoffs Our Organic version is launching soon Limited International No longer in production 2015, Brownie Brittle, LLC all rights reserved
19. 19. 5 Listen fans and partners will affect positive change Engaging Fans While Bootstrapping 4. Told Us What We Didnt Know We were out of Costco Midwest! 2015, Brownie Brittle, LLC all rights reserved
20. 20. 5 Listen fans and partners will affect positive change Engaging Fans While Bootstrapping 5. Became Our Biggest Advocates Wrote Letters and Made Visits to Get us Back in Costco Midwest! 2015, Brownie Brittle, LLC all rights reserved
21. 21. Our Results Engaging Fans While Bootstrapping 2015, Brownie Brittle, LLC all rights reserved
22. 22. Paying It Forward Engaging Fans While Bootstrapping 2015, Brownie Brittle, LLC all rights reserved
23. 23. Sneak Peak Exclusive!! 2015, Brownie Brittle, LLC all rights reserved Brownie Brittle Goes Home for the Holidays Chocolate Chip with White Snowflake Drizzle Salted Caramel with Dark Drizzle Mint Chocolate Chip with Dark Drizzle Engaging Fans While Bootstrapping
24. 24. Thank You & Enjoy the Brownie Brittle!! Engaging Fans While Bootstrapping 2015, Brownie Brittle, LLC all rights reserved nancy@browniebrittle.com @browniebrittle @nancyeichler 1-800-BROWNIE
25. 25. Thank You!