From Strategy to Execution: Mapping out a Strategic Future for your Business

How often have you planned to actually DO something only to

find out that nothing much happened?

“Companies typically

realise only about 60% of

their strategies' potential

value because of

defects and breakdown in

planning and execution.”

-from Turning Great Strategy into Great Performance by MC Mankins and R. Steele

How can we take our strategy from

planning to execution?

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DIRECTION

ACCOUNTABILITY

EXECUTION

How can we take our strategy from

planning to execution?

Source:

www.mindshop.com

HOW

WHERENOW

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NOW

So what?

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NOW

So what?

Strengths Weaknesses

Opportunities Threats

SOWOT Analysis

Internal Context

External Context

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NOW

So what?

SOWOT Analysis

Strengths

Internal Context Characteristics of the business

that give it an advantage over

others:• Happy, enjoyable workplace for staff

• Company reputation for excellence

& getting the job done!

• Responsive, committed &

personalized Customer Service

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NOW

So what?

SOWOT Analysis

Weaknesses

Internal Context Characteristics that place the

business at a disadvantage

relative to others:• Lack of proper processes

• Lack of clarity in Job Roles

• Lack of resources to explore new

opportunities & showcase strengths

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NOW

So what?

Opportunities

SOWOT Analysis

External Context Factors that the business could

exploit to its advantage:• Innovation - To be an „educator‟ of

Best Practices

• Staff - Desire to be part of the

process to Be The Best!

• Diversification

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NOW

So what?

Threats

SOWOT Analysis

External Context External factors that could cause

trouble for the business:• Competitors aggressive marketing &

pricing strategies

• Theft

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WHERE

What does WINNING look like?

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WHERE

What does Winning look like in your business in 2014?

What does Winning look

like at Company TLC in

2016?

WHERE

Sample Winning Statement Exercise

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As Australia‟s leading Total Life-Stage Care (TLC) community, Company TLC

proudly stands by its commitment of creating and providing the best possible

value for our customers and the communities we serve. Our value proposition

delivers a unique blend of total end to end aged care support services.

Company TLC turnover for 2015-2016 was $100m which signifies us as a

major provider of Aged Care services in Australia. This milestone we largely

attribute to our ability to have our business development activities working in

harmony and in total alignment with our care provision operations.

Headquartered in Brisbane and with branches in QLD and NSW, our evolving

business model continues to strengthen our organisation and the efficiency of

our systems. We provide a proven aged care model of outstanding value to a

highly targeted customer base.

WHERE

Sample Winning Statement Exercise

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The charts below show the distribution of our clients:

Our market willingly pays for our services, due to our proven ability to deliver on

our promise of guaranteed future care. We enjoy a strong referral base and

increasing demand for our services to the extent that we now have a waiting list.

Our customers see us as a flexible organisation that cares about their needs,

with great food in a fun place and where they are treated as part of a family.

WHERE

Sample Winning Statement Exercise

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Our strong reputation has earned us good relationships and credibility with

key industry influencer and gatekeeper groups such as the Aged Care

Assessment Team (ACAT), Hospital discharge planners, financial planners,

GP‟s and various community groups.

We continuously invest in our workforce of 225 people to ensure a service

that is reflected by the highest standards of dignity, sincerity and

professionalism. Recognising our responsibility to our people, we provide a

secure and fun workplace where they enjoy being part of a community – a

winning organisation that delivers aged care the way it should be.

WHERE

Sample Winning Statement Exercise

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The Perfect GameWHERE

What is your

game plan?

WHERE

What 4-6 game changers must we excel at to Win?

My

Business

Game

Changer

6

Game

Changer

2

Game

Changer

3

Game

Changer

5

Game

Changer

4

Game

Changer

1

The Perfect Game

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The Perfect GameWHERE

What does it mean to excel in each of these

game changers?

Game

Changer

1

This means that:• Zero defects at walk through

• Client feedback form reflects 100% satisfied

• Have our books full for the next 6 months

• Winning Regional, State and National

awards

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WHERE The Perfect Game

Game OnHOW

EXECUTIONHow do we execute our strategy?

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Game OnHOW

What systems

do we need to

implement our

game plan?

Establish

KPIs

Management

& Reporting

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Game OnHOW

• Allocate time for execution

• Identify priorities and resources

• Communicate to the team

• Breakdown actions into manageable tasks

• Measure progress

• Celebrate milestones

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DIRECTION

ACCOUNTABILITY

EXECUTION

HOW

WHERE

NOW

Greg GuntherM: +61418987252

E: greggunther@guntherandassociates.com.au

W: www.guntherandassociates.com.au

Toowoomba PO Box 1222 Toowoomba 4350

Brisbane1072/18 Manning Street Milton 4064