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Pragmatic Marketing © 1993-2010 Pragmatic Marketing, Inc. Page 1 Barbara Nelson, Pragmatic Marketing, Inc.
PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 1
Barbara Nelson, Pragmatic Marketing, Inc.
PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 2
l have a vision. Our product is for
everybody, anywhere, anytime.
PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 3
Why is it taking so long?lt doesn’t look that hard to me!
PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 4
1. Are you familiar with the
company's strategy?
2. Do you know what you need
to do in your position to
move the company forward?
Vision Product Release Tasks
PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 5
Jeff Bezos, Amazon
PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 6
Execution
ls there a gap?
Strategy
Executives
Or worse?
PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 7
Product Management
ExecutionStrategy
PragmaticMarketing
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PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 9
PragmaticMarketing
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PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 11
Vision Product Release Tasks
Vision Product Release Tasks
Distinctive Competence
Persona Problems
PositioningProduct
Roadmap
PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 12
What did we say we
were going to do last
time?
What did we do?
What’s next?
What are the barriers?
PragmaticMarketing
© 1993-2010 Pragmatic Marketing, Inc. Page 13
Market Problems
Market Problems
PragmaticMarketing
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Strategy Execution
YOU, strategic product manager
Peter Drucker
PragmaticMarketing
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