FRUITS AND VEGETABLES

Group : Rupee

Current status of Fruit and Vegetable sector in Sri Lanka.

There is a growing demand for fresh fruits and vegetables in Sri Lanka

The Extent cultivated tend to vary due to various reasons

Exports increased by 29.17% of fruits and 4% of vegetables in 2006

Per Capita Consumption remains 36 Kg/Yr for Vegetable and Fresh fruits 9Kg/Yr

The additional demand is for Exports and processing

Source: Dept of Censes & Statistics,’Agstat’ 2007, DOA

Extent Production and Avg Yield of Vegetable (Up Country Vegetable)

29051

15515 13942

29457

0

10000

20000

30000

40000

2005 2005/06 2006 2006/07

Cultivation Seasons

Ex

ten

t(H

a)

Extent (Ha)

0

100000

200000

300000

400000

2005 2005/06 2006 2006/07

Cultivation Season

Pro

du

cti

on

(M

t)

Production Mt)

Extent Production and Avg Yield of Vegetable (Low Country Vegetable

0

20000

40000

60000

80000

Extent (Ha)

2005 2005/06 2006 2006/07

Cultivation Seasons

0

200000

400000

600000

800000

Production (Mt)

2005 2005/06 2006 2006/07

Cultivation Season

Extent (Ha)

Production Mt)

0100002000030000400005000060000

Fruit Vars

Ex

ten

t (H

a)

Series1

Series2

0100000200000300000400000500000

Banan

a

Man

go

Orang

e

Papaw

Pineap

ple

Fruit Vars

Pro

du

cti

on

(M

t)

Series1

Series2

Extent and Production of Selected Fruit Varieties

in year 2005 & 2006Extent (Ha)

Production (Mt)

Factors Affecting to Purchasing Patterns• Age• Gender• Education• Occupation• Life Style• Income Levels• Marital Status• Personal Characteristics• Psychological Characteristics

Changing Consumer Profile

• Increase in the purchasing power• Family structure change (from joint family

to nuclear urban family)• Smaller family size• Busy life styles• Health consciousness• Individualism• Seeking Quality products

Opportunities for Growth

• Desire for quality time– A constraint on time – Demand for convenience products and

services – Eg:

• Ready-to-serve beverages• Dehydrated and frozen fruits and vegetable

products,• Curried vegetables

Opportunities for Growth cont’d

• Affordable indulgence – Price cautious people who always make

decisions based on price is shifted– Customers are now ready to spend lavishly

Opportunities for Growth cont’d

• Increased awareness about personal health– Most of the people want to look fit – At the same time don’t want to give up the

fast and junk food habits– Can see this as an opportunity– Eg:

• Ready to cook vegetables• Fresh fruit juices

Barriers for the Development

Policy

Technical Legal

Institutional

Managerial

Development

Barriers for the Development cont’d

Managerial

• No production manipulation policy for SL fruit and vegetable sector caused leaving farmers to grow any extent they can causing greater price drop at harvesting periods

Constraints for the Development cont’d…..

Institutional

• No proper extension channel to take new research findings to farmers

• Lack of coordination between different institutions related to frt and veg sector such as DOA, HORDI, Ministry of Agriculture and provincial ministries, National research stations.

Constraints for the Development cont’d…..

Technical

• Lack of mechanization of fruit and vegetable sector

• Inconsistent supply of hybrid varieties causing difficulties to adopt continuous production programmes.

Constraints for the Development cont’d…..

Policy barriers• No national input scheme for fruit and

vegetable sector such as fertilizer incentive, seed production and planting material supply programme etc.

• No import export policy. Hence, any body can import or export any thing.

• No cultivation policy to determine the extents of different varieties

Thank You.