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Music: The Why and the How Dom Hodge, FRUKT
| Date post: | 13-Jul-2015 |
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Music: The Why and the HowDom Hodge, FRUKT
MUSIC: THE WHY & THE HOW
Confidential property of FRUKT. Unauthorised copying, reproduction, lending, public performance and broadcasting prohibited without the express permission of FRUKT.
Music is….
ESCAPISM
PASSION
SHARING
MEMORIES
JOY
ENERGY
POSITIVITY
Passion for music is as strong as ever
Music is important to 94% of those aged 16-34
73% of all age groups cited their music collection as their most valued item
British Music Rights, 2008
BMR Report June 2008
Perceived importance of possessions
Music collection Mobile phone DVDs
73%
61%
21%
British Music Rights Report June 2008
Music consumption is dynamic
Fans don’t reject the involvement of brands
69% of the most passionate music fans agree that brands will provide new revenue streams for the industry.
Project Phoenix Research, 2008
THE OPTIONS FOR MUSIC
1. Value is Vital
Spotify reaches 1 million users in one
Signs up Nissan, Vodafone and T-Mobile
month
Bring fans closer to premium artists
2. Work with strong fan-bases
Innovate – mix things up
11 package variants
Ranging from $7.00 to $75,000
Compose personalised songs, wash your car, foot rub, be in your band for a month…
3. Support music culture
T-Mobile Electronic Beats
4. Think long-term
Consistent, international perspective
5. Positivity is paramount
ANY QUESTIONS?
Dom Hodge, [email protected]
FRUKT Sessions #004Coming June 2009
Email to register your interest:[email protected]
