Fujitsu Semiconductor EuropeCompany Profile

Together we create‘Right-Sized Solutions’

Commitment to EuropeFujitsu Semiconductor Europe has been established for more than 30 years and today suppliesstate-of-the-art semiconductor devices and systems solutions to the European automotive,communications, multimedia and industrial markets. Commitment to Europe is re-enforced bycontinuous investment in local design and support services at the heart of these markets.Fujitsu Semiconductor’s Sales, Marketing and Design teams at its headquarters in Langen, near Frankfurtare supported by a network of regional Sales offices, as well as dedicated competence centres forGraphics Solutions (Munich), Mixed Signal Development (Maidenhead, UK) and Embedded Softwarethrough Fujitsu’s subsidiary, Fujitsu Semiconductor Embedded Solutions Austria GmbH, based in Linz.

Fujitsu Semiconductor Europe is a subsidiary of Fujitsu Semiconductor Limited, Japan, part of theworldwide Fujitsu Limited organisation. Fujitsu Limited is a leading provider of ICT-based businessservices to the global market and employs over 170,000 people in 70 countries.

“Fujitsu Semiconductor Europe’s activities includesemiconductor products, systems solutions, software andother support services, making it ideally positioned tooffer value-added service, design and solutions to keyEuropean markets.”

Dr. Joji MurakamiPresidentFujitsu Semiconductor Europe GmbHLangen / Frankfurt, Germany

Fujitsu Semiconductor EuropeCompany Values

Continuous improvement is an integral part of Fujitsu’s globalpolicies and objectives. Formal quality management systems arelong established, with the aim of continuously monitoring,improving and auditing quality. The pursuit of excellence goes wellbeyond quality management. Our membership of the EuropeanFoundation for Quality Management (EFQM) is helping us improveall aspects of the company’s activities from management andprocesses through to employee development, customer focus andthe encouragement of partnerships.

Customer orientationBrendan Mc KearneyExecutive VP Managing Director“Fujitsu Semiconductor Europe’s mission is tofully satisfy customers by providing them with‘Right-Sized Solutions’.We regard customers as our number one assetand everything we do is aimed at buildingmutually successful relationships. Weendeavour to provide a highly responsiveservice at all points of contact and gain a deepunderstanding of customers’ and end-customers’ needs in order to generatesustainable value-add and competitiveadvantage.”

Global playerDirk WeinsziehrVice President, BU Automotive & Embedded“Fujitsu Semiconductor develops and supportsvalue-added solutions by focusing on marketswhere Europe leads by innovation -automotive, communications, networking/telecoms, industrial equipment and digital TV.As a global player, our integrated solutionsapproach is underscored by innovativesemiconductor devices and IP, backed byincreasing Europe-based design, software andapplication support.”

Profitability & growthRainer Hagmaier - Senior Director, Finance“At Fujitsu Semiconductor Europe our objectiveis to generate optimal levels of profitabilityand growth to allow us to re-invest locally inpeople skills, technology and infrastructure;investment to ensure our customers’continuing success.”

Company cultureNeil AmosSenior Director, BU Communication“Fujitsu Semiconductor’s culture is grounded inintegrity, openness and realism. We adopt adown-to-earth approach, which takes anobjective view of the benefits that technologycan offer. Design and engineering teamsacross Europe, as well as Japan, work togetherand share experiences and best practice tobenefit customers in Europe and around theworld. Long-term partnerships areencouraged. Customer-focused attitudes aredeveloped. Promises are delivered.”

Developing employeesAxel Tripkewitz - Senior Director,HR / Business Support Services“The key element of our success is our people.The company encourages advancementthrough comprehensive training anddevelopment programmes for individuals,work groups and business units. These rangefrom technical education to team-building andinterpersonal skills. Our people’s training anddevelopment needs are regularly assessed,reviewed and aligned to goals set by thecompany as a whole.”

Environmental sustainability is a long termcommitment for Fujitsu. We strive to reducethe environmental impact of our productsthroughout their life cycle, and are committedto conserving energy and natural resources.

Automotive & Industrial Solutions

AutomotiveFujitsu’s customers include most European Tier 1 manufacturers forthe automotive industry, and many European car-makers whodepend on Fujitsu silicon within their product ranges. Applicationsencompass body and comfort electronics, climate control,dashboards, infotainment, driver assistance, safety and sensorelectronics.

Offering embedded flash memory, LIN and CAN interfaces, togetherwith FlexRay™, MOST, IDB 1394 Automotive and APIX®, Fujitsu’sMCUs form part of a well-established solutions approach forautomotive applications. Along with the company’s graphicscontrollers and advanced multimedia devices, they enable lowpart-count, high-reliability systems to be developed with minimumintegration effort.

The company also works closely with third-party specialists andstandards organisations such as AUTOSAR, Automotive SPICE and theFlexRay Consortium. As well as supporting established standards,Fujitsu Semiconductor has been influential in creating newstandards from third-party collaborations. The MicrocontrollerCompetence Centre (MCC) in Langen, Germany offers in-depth MCUdesign and application expertise.

Together with Fujitsu Semiconductor’s customised and standardsoftware products, software services incorporating every aspect ofsoftware development, integration and porting, Fujitsu offers acomplete system solutions portfolio.

IndustrialBeyond the automotive sector, Fujitsu’s growing presence inindustrial embedded control applications includes optimisedsolutions for factory automation, smart grid, solar inverter,e-lighting, motor control, vending machines, medical electronicsand digital home appliances. Products for industrial applicationsinclude 8-, 16- and 32-bit microcontrollers as well as the FM3 familyof ARM® Cortex™-M3 based controllers. Specific features includeCAN, USB and motor control support.

New application fields like specific industrial bus systems, modernHuman Machine Interfaces (HMIs) or Powerline communication(PLC) for building automation or smart grid are addressed togetherwith dedicated partners, always striving to offer system or platformsolutions instead of single components.

Based on its FRAM products, Fujitsu enables customers to offerunique product features, for example, FRAM-based RFID devices,which combine fast writing, high endurance and radiation hardnessto offer new possibilities for logistic applications, industrialautomation and specifically for medical applications.

The system approach strategy is also supported by FujitsuEmbedded Solutions Austria GmbH, (FEAT), providing softwaresolutions tailored to customers’ needs in areas such as HMIs orcommunication devices.

Graphics & Software Solutions

SoftwareThe focus of Fujitsu Semiconductor Embedded Solutions AustriaGmbH in Linz (FEAT) is on worldwide automotive, industrial andtelecommunication projects. In these areas, FEAT supports itscustomers with its own software products as well as provision ofsoftware services.

FEAT also supports Fujitsu Semiconductor’s existing hardware andsoftware design teams in its Automotive & Embedded Business Unitin Langen, Germany and Graphics Competence Center in Munich.

The product range covers 2D/3D graphic engines and tooling for theautomotive area, software frameworks for mobile devices as well asproducts for speeding-up data transfer over long distances.

The software services and solutions offered by FEAT are not only tiedto Fujitsu hardware. FEAT has built-up extensive experience overmany years with alternative hardware platforms.

The extensive team of highly-qualified, professional softwareengineers provides FEAT with the resources in place to take on largerand more complex projects.

GraphicsFujitsu Semiconductor’s graphics controllers provide optimisedsolutions for a comprehensive range of embedded environmentsincluding car navigation, head-up displays, complex virtualdashboards, instrument clusters, driver assistance, mobileinformation terminals and industrial displays.

The range of single-chip graphic display sub-systems runs fromcompact single-chip 2D systems to high-end 3D, dual-display,eight-layer solutions. In addition to offering the world’s fastestembedded rendering capability, Fujitsu graphics controllersintegrate a flexible layer concept, a wide range of 2D and 3Drendering functions and provide support for high screen resolutions.

Fujitsu Semiconductor’s Graphics Competence Center (GCC) based inMunich is dedicated to graphics solutions with a large team ofhighly skilled engineers, combining excellence in hardware andsoftware design, application engineering and technical marketing.

Fujitsu’s GCC collaborates closely with Fujitsu in Japan on chiparchitecture and hardware design, producing the logic and hardwaremacros for new graphics processing units that become stand-aloneGraphics Controller or System-on-Chip (SoC) devices.

Communications & Multimedia Solutions

CommunicationsFujitsu Semiconductor Europe has pioneered advancedcommunication and networking technologies for many years.

Fujitsu’s high-end Optical Transport Network (OTN) chip-sets andEthernet switching devices enable upcoming native Ethernettelecom networks with high capacity Dense Wavelength DivisionMultiplexing (DWDM) transport links. Fujitsu is a world leader indeveloping ultra-fast ADCs and DACs for next generation OTN at100Gbps and beyond. For metro networks, Fujitsu offers Ethernetmappers and SDH/SONET add-drop multiplexers for next-generationconverged networks.

Fujitsu has invested significantly in Fixed and Mobile WiMAX,expanding its family of leading-edge compliant SoC solutions.Fujitsu holds substantial PHY layer IP applied in next generationWireless Broadband systems, and is developing a comprehensivefamily of advanced LTE RF transceivers. These are complemented byits leading-edge data converters and PLL technology for radiobase-station infrastructure. Key to this are Fujitsu’s DACs that deliverthe performance necessary to enable superior platform solutionswhile reducing the cost of multi-carrier, wide-bandwidth,air-interface agnostic systems.

Fujitsu Semiconductor’s Mixed Signal and Wireless Design Centres inMaidenhead and Langen provide local design support with fastturnaround times, while its extensive portfolio of re-usable IPensures efficient design throughput.

MultimediaFujitsu's Multimedia Business Unit develops and supports acomprehensive suite of products including turnkey solutions fordigital set-top boxes, personal video recorders, digital televisionreceivers and in-car entertainment solutions.

The MPEG decoder, encoder and transcoder families – supportingvideo standards such as MPEG2, H.264/AVC and multiple audiostandards – offer cost-effective and high performance solutions forboth standard definition and high definition applications. Thesehighly integrated systems-on-chips (SoCs) are fully supported bycomprehensive tools, powerful software and middleware solutions.

New products are continually being developed for high-definitionvideo and multiple-audio standards to complement the existingdevice portfolio. Fujitsu's Europe-based multimedia hardware andsoftware development centre in Langen has established technicalleadership on a global basis, and ensures that European marketrequirements are fully integrated.

In addition, a wide network of strategic alliances, including softwaredevelopment with key partners, has been established. Thesealliances provide complementary expertise and support forcustomers to create one-stop technical solutions.

Leading Employer

Leading-edge technology needs high-calibre people!Our employees are the foundation for the company’s success –always strengthening our market position; always creating anenvironment where creativity can flourish. At Fujitsu SemiconductorEurope, we are proud of our employees, and want them to remainhighly motivated!

As one of us you will...

� benefit from the advantages of a medium-sized company, such asflexibility and friendliness.

� find opportunities, programmes and benefits such as the onesthat large corporate groups have in place.

� have the freedom to develop your own creative qualities.

� be part of a people-oriented culture gaining optimumtechnology expertise.

� network with people from a wide range of cultural, educationaland geographic backgrounds.

Our company culture is the inner strength that holds us together in acompetitive marketplace. It’s what puts the fun into our work, evenwhen it gets difficult on occasions. It’s what enables us to staycommitted to our vision: ‘Shaping tomorrow with you.’

We regularly take part in employer competitions in order tobenchmark our employer qualities with other companies. This hashelped us position ourselves as a true ‘employer of choice’.

Check out what this means for those already working at FujitsuSemiconductor Europe on www.fujitsu-careers.com

Fujitsu Semiconductor Europe GmbHemea.fujitsu.com/semiconductor FSEU-U08-8DEC10