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FULL SIGHTS november_14
| Date post: | 15-Jul-2015 |
| Category: |
Marketing |
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FULL SIGHTS
november_14
MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, the most impactful Digital actions , thought to be inspiring and shared
01 Data
estudios, estadísticas, infografías,…
02 User Experience
interfaces, usabilidad, interacción…
03 Digital Tech
digital signage, gadgets, instalaciones,…
04 Advertainment
advergaming, brand experiences, outdoor,…
05 Mobile
AR, apps, augmented TV, wearable tech...
06 Storytelling short stories, films, video, animation...
07 Social Ideas
contenido, conversación, plataformas…
08 Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others
01 Data
"Mobile Only" strategies are starting
to be the alternative for "Mobile First"
*
86% of Internet users access to the net through an Smartphone
02 User Experience
Honda - The Other Side Two synchronized stories that you will be able to swap by pressing
the "R key” in the interactive video developed by the brand
In digital, interaction, must
be part of the idea
*
NETFLIX - GIF Campaign OOH Digital Campaign with GIF images from movies that are adapted in real time, responding to sports results, news, ...
Take advantage of your users' own
codes, to your brand actions
*
03 Digital Tech
04 Advertainment
Carulla - Shutter Billboards To communicate that their stores are opened 24 hours, they used as
advertising spaces the metal shutters of their competitors stores
*Not all your
competitors are your enemies
Nutri-Grain - Throwdowns A real game experience in which users have to compete with
friends and influencers in order to overcome the 21 challenges
Do not make raffles, reward users when
proving their commitment
*
05 Mobile
Airbnb - Wall and Chain Two guards in the different sides of the Berlin Wall
meet 25 years later in an Airbnb apartment
Adapt your actions to milestones of the calendar to be more
relevant
*
06 Storytelling
07 Social Ideas
Pizza Hut - Flavor of Now Pizza Hut wants you to know that pizza creators, performed by
elder people from the rural Italy, do not like their new pizzas
Connect with your target by getting the
opposed target to pronounce against you.
*
08 Knowledge
Tina Roth Eisenberg: Don't Complain, Create “I have a rule: If I keep complaining about something, I
either do something about it or let it go”
Users need brands to get to action and prove
their messages
*
09 Art
Porsche - Art of the Thrill Wearable tech to register the emotion felt by pilots
while driving a Porsche and create artistic pieces
Use technology as a mean to demonstrate
emotions
*
Amazon - Echo Voice controlled device and connected to the internet, that allows you to listen to music, to get the weather forecast, news and much more...
*Have you ever thought
about using voice technology as an
interface of your actions?
10 Cutting Edge
Javier Gómez de Quero del Castillo Director General
FullSIX
91 298 27 30 663 04 94 60
[email protected] @jgomezdequero
www.fullsix.es Bueso Pineda 12, 28043 Madrid
brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .
LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?
