Date post: | 18-Nov-2014 |
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Technology |
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
TheTrendWatch
Retail11
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
Productinformation
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Star Star Dialing
The easiest and most widespread function on a phone is still voice calling. Zoove allows retailers the opportunity to connect with customers in the easiest way - all a customer has to do is dial ** (and the brand name) to get the most current retail information and offers.
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Print + Apps
Apps are bringing boring print ads to life, allowing users to “test-drive” products. By capturing the users data, retailers are better equipped to reel users in-store.
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
Point of sales information
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
POS goes social
Since Facebook Deals launched in November 2010, “millions” of people have used the service, and more than 50% of merchants have elected to renew their offers
http://blogs.wsj.com/tech-europe/2011/01/31/facebook-launches-places-deal-across-europe
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
POS information mapping
Google Places is a powerful tool that goes beyond letting retailers “be on the map.” It allows businesses to showcase information about their store right where people are looking for directions.
http://www.google.com/places
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Group buying power
The fastest growing company ever, Groupon leverages the power of flash sales to help businesses attract a group of new clients all at once.
http://video.forbes.com/fvn/business/growing-groupon
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Mall as platform
Simon malls maximizes the shopping experience by keeping customers informed with both web, mobile, social and retail activations.
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
Generating foot traffic
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Interactive billboard games
McDonald’s created an interactive billboard game to drive traffic to nearby stores. No application was required to play the game.
Players simply visited the pick n’ play website on their web-enabled phone, picked their favorite treat and played to win a digital coupon.
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Geo-fencing (sms)
Starbucks is conducting a 6-month trial of SHOPALERTS, a geo-fencing SMS service from Placecast. Consumers opt-in to receive relevant messages based on age, gender, interest and for the 1st time location.
http://placecast.net/index.html
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Digital Mannequins
Digital Mannequin replace traditional store mannequins allowing the display of far more clothing products and other products. DM is a more exciting, effective form of store advertisement, engaging viewers and creating foot traffic.
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
In store activation
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
In-store rewards
Shopkick rewards users with points when they walk into participating stores - verified by a special beacon in each store - and for scanning barcodes within stores. Points can be redeemed for real-money rewards.
http://www.businessinsider.com/shopkick-growth-2011-1#
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Shopkick’s growing influence outside the store
While primarily an in-store app, Shopkick is quickly becoming a smart way to drive traffic to the store. Push notifications incentivize users to make unplanned trips to stores by offering extra “kickbucks”.
http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
Product review and selection
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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In-store likes
At clothing displays, mobile tags are available for customers to scan and see similar items in the collections, as well as a Facebook like button that lets the shopper share favorite items on their wall.
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Virtual walls
The interactive adiVerse Virtual Footwear Wall potentially puts as many as 8,000 shoes at shoppers' fingertips in a futuristic mash-up of e-commerce and the mall.
http://www.fastcompany.com/1715933/intel-adidas-virtual-
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Face-recognition kiosks
Intel & Kraft teamed up to create the Next Generation, Meal Planning Solution. The kiosk scans your face to figure out ‘what to feed it’.
http://www.fastcompany.com/1716684/whats-for-dinner-intel-and-kraft-can-help-with-that-video
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
Sales force interaction
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Twitter help
WIth Twelp Force, Best Buy has extended the knowledge of its in-store staff into the digital space.
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
Purchase decision
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
iPads in-store
Following a recent private viewing of the Burberry collection at London Fashion Week, in-store customers were given access to buy the collection immediately through a custom-built Burberry iPad application.
http://www.inc.com/ss/six-smart-business-uses-ipad#4
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Price checking
Amazon’s Price Check app empowers customers to instantly check prices on millions of products.
The app was downloaded 2mm times in just 1 month.
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
Payment and loyalty
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Mobile wallet
Soon our mobile phones will replace our wallets. Google Wallet is scheduled to roll out later this year, offering people a simple way to pay, get offers and earn rewards.
http://www.google.com/wallet/
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Mobile payment apps
In January, Starbucks launched it’s own mobile payment service in the US. Incredibly the system now accounts for 22% of transactions.
http://nfcdata.com/blog/2011/03/24/starbucks-mobile-payment-system-takes-off/
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Fast ordering
To order quickly in the language you want and to visualize what you’re ordering, McDonald’s is offering “Easy Order” in airport terminals, allowing time-pressed travelers to order and pay quickly. Once your order is placed, all you have to do is pick it up at the appropriate counter.
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to storeCustomer satisfaction
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Customer community software
Get Satisfaction helps retailers easily build online communities and provide customers a more “social support experience”. Over 50k companies use it.
http://getsatisfaction.com/
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
Customized offer
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
Consumer intelligence
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
CRM apps
By revealing cool things that are “hidden” in the city, Nike’s True City app is enabling retailers to learn their customers habits, preferences and what ultimately leads fans in-store.
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Drive to store
In storeBack to store
(Re)purchase decision
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Future proofing
Best Buys Buy Back Program lets customers have the latest and greatest technology. It’s a simple way to ensure customers keep coming back.
http://www.bestbuy.com/site/Misc/Buy-Back-Program/
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TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
Product Reviews
In January, Yelp surpassed over 15 million reviews. Every month 41 million visitors use its service.
http://www.smallbusinesssem.com/yelp-2010-stats-15m-reviews/3931/
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Tables rondes :
La pluralité des consommateurs
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Considérer
l'homme comme
un consommateur,
c'est lui faire perdre
son identité
Anthony Burgess
“
”
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QUELQUES SUGGESTIONS
Être en empathie avec le client (« vivre sa vie »)
Décentrer l’approche, du « nous » vers le « vous »
Créer de la connivence / complicité avec le client
Être présent dans l’espace-temps du client (multicanal, multi-support, réseaux…), mais :Ne pas ajouter au
« harcèlement marketing »Ne jamais être « intrusif » dans la
relation
Mettre en place des segmentations qualitatives
Optimiser le rapport Valeur/Coût pour le client
Pratiquer un marketing participatif et vertueux
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Lucie & JulienE n s e m b l e d e p u i s presque 2 ans, vivent dans un 50m2 à Clichy
LUI :27ansGraphiste (premier job)Adore jouer à Fifa, How I met your mother, le SAV et faire une partie de foot avec ses potesDéteste les embouteillages
ELLE : 24 ansStagiaire - Chef de projetAdore son BlackBerry, Glee et évidemment faire du shopping !Déteste de chaussettes de Julien qui trainent partout...
EQUIPEMENT :Abonnés Free depuis 1 an
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ChristineMaman de 3 petits bouts Lucas, Mathias et Ella, marié à David, elle vit à Bar-le-duc depuis 4 ans et demi
ELLE : 41 ansFemme au foyer depuis 3 ansAdore les soirées entre nanas, Norah Jones et les RepettosDéteste conduire la nuit.
EQUIPEMENT :Est très contente avec sa TNT
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Papa de Geoffrey ado de 14 ans, divorcé depuis 7 mois, il le vit bien, et vient d'emménager dans u n a p p a r t e m e n t a u x Batignolles.
LUI : 47 ansCommercial en informatiqueAdore ACDC et regarder un match du Real Madrid avec son filsDéteste la vaisselle...
EQUIPEMENT :Il a tout : la fibre optique avec Numérique, la Kinect pour son fils, sans oublier la PSP... TOUT
Jean-François
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C’EST L’HEURE DE LA RÉFLEXION
Quels sont les dispositifs à mettre en place dans les points de vente ?
Quelle personnalisation de l’offre serait la plus attractive selon la cible ?
Quelle type de conseil à la vente ont-ils sur l’offre ?
TheTrendWatch Retail by Fullsix Group Do not distribute or reproduce without authorization
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Thanks!