Karthik Srinivasan @beastoftraal @flipkart

Steven Soderbergh built my reputation!

Slurrrrrppppp….!

Mandatory shot of a dictionary definition of ‘reputation’ ;-)

1 WhatWhat you want people to believe vs. what they believe

• What you want people to believe seems like a top-down approach

• What they believe themselves is influenced by sources and opinions beyond your story

You control nothing, anymore. All you can do is participate. How is your participation?

2 WhoPower of your story is restricted to how well you're able to sell it

• Information cascades across groups, often with other opinions added

• Who do you speak to, to sell your story?

Every reputation matters - your story's and of the people who propagate your story

3 WhenNo more 15 minutes of fame (Sorry Warhol!) - we're looking at 100 hours of fame

• 15 minutes of fame worked when the gatekeepers of mass media were in control

• Reputation is now measured across a much wider spectrum of time

Living a reputation is your best bet vs. talking about one

Sayonara.