Manu Prasad @manuscryptsHead – Social @myntraManu Prasad @manuscryptsHead – Social @myntra

1.3 .45Ehrenberg-Bass

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

ROFL

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

Monthly Active Users/ Lifetime Likes

ENGAGE

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

I know it when I see it

What is the value exchange?

Product.. Content…Social…

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

Content, (site/blog) Product/FeatureIntroduction (demo videos), Social-only contests, Job Postings, Brand Communication, (persona and tonality) Corporate Communication

Paid, Owned, Earned , Shared (social plugins), Promoted (Sponsored Stories)

Facebook Insights - Audience: Demographics (age, location, gender), Reach (organic/paid/viral, unique users by frequency), People Talking About This, Engaged Users,

Traffic, (utm source) Bounce, Brand Track, Response to contests, Cost/Reach

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

Beyond the shopfront

Exclusive Deals, Pre & Post -purchase sharing , Group buying, Facebook Connect/Open Graph on site for recommendations, reviews...

Actual Transactions, Transaction Value Repeat Transactions, Cost/Sale

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

ListenDefine scope and Manage expectations Link to resourcessCRM baby steps - connect the dotsIdentify Super fans

Reduction in Call volumes, Community-resolved issuesC-Sat indices eg.TATPositive mentionsReferrals

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

Experiences, Opinions, Perceptions –Product, Design, MarketingWho is interacting with the what kind of content (Paid/Owned)Competitor IntelligenceIdea dipsticks

Quality and quantity of feedbackResonance of idea among larger audience

Manu Prasad @manuscryptsHead – Social @myntra

Manu Prasad @manuscryptsHead – Social @myntra

“Done is better than perfect”

Manu Prasad @manuscryptsHead – Social @myntra