+ All Categories
Home > Documents > Fy win bangkok_media pitch

Fy win bangkok_media pitch

Date post: 20-Oct-2014
Category:
View: 756 times
Download: 0 times
Share this document with a friend
Description:
 
Popular Tags:
21
FindYourWayInTheWorld Video Marketing Agency The forefront of future is Social Media and now, the future is within your reach ...
Transcript
Page 1: Fy win bangkok_media pitch

FindYourWayInTheWorld Video Marketing Agency

The forefront of future is Social Media and now, the future is within

your reach ...

Page 2: Fy win bangkok_media pitch

1.Who are we?

2.Market Outlook

3.Our Services

4.Case Study / Clientele

5.Contact

Page 4: Fy win bangkok_media pitch

Our Channels Structure

LOCAL

Page 5: Fy win bangkok_media pitch

Advertising – Online VS Print

Page 6: Fy win bangkok_media pitch

Market Outlook - Online

Social Media is a many-to-many instrument of communication. Users can now be involved in the information received.

REMINDER - most Popular SM Platforms: Facebook - 150 million people engage with Facebook on external websites.

YouTube - receives more than 2 billion viewers per day.

Twitter - 75% of total users use Twitter through third-party apps.

LinkedIn – over 70 million users worldwide.

Google+ - Over 60 percent of Google+ users use Google products on a daily basis.

Blogging (WordPress) - 77% of Internet users read blogs through random searches or direct subscriptions.

Bonus Facts (Statistics from Online Media Gazette)

90% of Internet users know at least one social network.

The average social user has 195 friends.

Page 7: Fy win bangkok_media pitch

Market Outlook – Bangkok Media

ROI

THB

Banner Ads

Page 8: Fy win bangkok_media pitch

Splash VS Targeting

• Newsletter (eDM) - Max Return 2/2.5% e.g. 4000 email sent only 80-100 reached

• Magazine - Max Return 1/2% e.g. 30,000 printed 300/600 reached

• Blog Banner - Max Return 4/5% e.g. 10,000 unique visitors 400/500 reached

• Video Marketing - Max Return 10/15% e.g. 100,000 targeted (*keyword + profiling) 10/15,000

reached

Page 9: Fy win bangkok_media pitch

Being Part of the FYW’s Family…

KPI: Key Performance Indicator

Targeted social media market advertising.

Dedicated Video & Acct Mgt Team.

Practical Analytics & KPIs with Promising Leads.

Excellent client service!

Sales Packages Price Reduction & Progressive Steps.

Whole Host of Complimentary Extra-Services (article publication, cross-networking..).

Page 10: Fy win bangkok_media pitch

Local Channels

FindYourWayInBangkok.com (3 Months Open)

WAY (2,000 Lks/10,000 Wk Rch): Lifestyle

EVENT (6,000 Lks/80,000 Wk Rc):

Entertainment

HEALTH (1,400 Lks/ 18,000 Wk Rch): Well-Being

MODEL (1,370 Lks/15,000 Wk Rch): Fashion

ROOM (1,200 Members/680 Lks): Real Estate

STUFF (1,300 Members/600 Lks): Products & Consumer Services

The Business Model applies to all other SM Video Magazines internationally:

FindYourWayInSG

FindYourWayInHongKong

… etc.SM: Social Media

Page 11: Fy win bangkok_media pitch

Our Services (1/2)Based on Three (3) Packs (and some add-ons):

1.PartyPack vTeaser + Event Coverage + Broadcasting + YT&FB Video Ads – 4 weeks (2 x before + 2 x after)

2.PushPack Video Generation + Broadcasting + YT&FB Video Ads – 4 weeks

3.ExtraPack Video Generation + Broadcasting + YT&FB Video Ads – 8 weeks

ADD-ONS

Splash Slider Feature + Sharing on FB Channels (*video content) – 990THB/week

Simple Video Creation – THB 10900/video

Online Video Broadcasting – THB 6900/month

Article Write-Up (500-800 words) – THB 1990/article

Corporate YouTube Channel Skin Design – THB 6990/design

YouTube Mash-Up (teaser) – THB 7900/video

YT: YouTube, FB: FaceBook, SMM: Social Media Marketing

We are the UNIQUE local LAST MINUTE online solution for Events!

Page 12: Fy win bangkok_media pitch

Media Plannin

g

VideoCreation

Ads Adjustmen

t

Audience Reminders

Analytics&

KPIs

Event Coverage

Add-on

Our Services (2/2)

During campaign reception of Weekly ‘Live’ Analytics.

Packs Pricing PartyPack THB 14,900 - 14 days campaign

PushPack THB 14,900 - 30 days campaign

ExtraPack THB 21,900 - 60 days campaign

KPI: Key Performance Indicators, SMM: Social Media Marketing

Party Pack & Push Pack include 4,000 THB Ads (YT+Fb) spentExtra Pack includes 8,000 THB Ads (YT+Fb)

Page 13: Fy win bangkok_media pitch

Project Plan - Simplified

Page 14: Fy win bangkok_media pitch

YouTube Channel Project3 months minimum

Expected return: Months 1 – 3: 2k to 4k views per video

Months 4 – 6: 4k to 6k views per video

Months 7 – 12: 6k to 8k views per video

Months 12…

Brand Identity Content & Viewership / mth

YouTube Skin Design 6,900 THB

Two (2) Video 12,900 THB

Video ID Generation 13,900 THB

Two (2) Broadcasting

7,900 THB

Total 19900THB

Total 19900THB

Page 15: Fy win bangkok_media pitch

Successful TH YouTube Channel

Teaser

Thai-Faq.com

Created 01/01/2010

1,463 Subscribers

942,670 Views

78 Videos

LIFESTYLE BRAND EVENT-Products TOURISM

Teaser Teaser Teaser

YOUTUBE CHANNEL YOUTUBE CHANNEL

AIS Operator

Created 27/01/2011

1,255 Subscribers

1,112,544 Views

220 Videos

YOUTUBE CHANNEL YOUTUBE CHANNEL

Motor Expo TH

Created 22/06/2010

313 Subscribers

589,000 Views

75 Videos

Bangkok Airways

Created 28/07/2011

411 Subscribers

757,000 Views

27 Videos

Page 17: Fy win bangkok_media pitch

Lifestyle Case Studies [SG]ManHunt 2012 –

EventBean Artistes

Teaser

Time: 1 Weeks

Video: 22,000+ Vws

FB: 80,000 ImpsFB: 650 Clk/Act

Event: 4,000 ivts

Total - 600+ attendees

Event Coverage

FLVRZ - ShopHip Hop Fashion

PARTY PACK PUSH PACK PUSH PACK Ex-PUSH PACK

Cebu PB - TravelBoat Party Experience

Prelude – F&BRooftop Bar/Bistro

Teaser Teaser Teaser

2 x ARTICLE 1 x ARTICLE

Time: 4 Weeks

Video: 7,000+ Vws

YT: 50,000 ImpsYT: 700 Clk/Act

FB: 750,000 ImpsFB: 350 Clk/Act

Direct - 65 buyers

1 x ARTICLE 3 x ARTICLE

Time: 4 Weeks

Video: 12,000+ Vws

YT: 156,000 ImpsYT: 600 Clk/Act

FB: 620,000 ImpsFB: 2,400 Clk/Act

Direct- Fully Booked

Time: 7 Weeks

Video: 14,500+ Vws

YT: 205,000 ImpsYT: 950 Clk/Act

FB: 980,000 ImpsFB: 3,200 Clk/Act

Direct – 135 cons

Page 18: Fy win bangkok_media pitch

Lifestyle Case Studies [TH]

DID – RestaurantExperience-Social

Project

Teaser

Time: 4 Weeks

Video 1: 4000 VwsVideo 2: 6000 Vws

FB: 867,939 ImpsFB: 355 Clk/Act

Total – 15 Leads

Social Project Video

Sofitel So BangkokBuddha Bar DJ

PUSH PACK PARTY PACK PARTY PACK

CultureONE Music Festival 2012

Teaser Teaser 1 & 2

2 x ARTICLE 1 x ARTICLE 2 x ARTICLE

Click on video links

Time: 1 Weeks

Video: +980Vws

FB: 654,866 ImpsFB: 665 Clk/Act

Total – 120 People

Time 6 Weeks2 Videos

Number 1: POPSCENE & TOPMAN

Video 1: 17k Views

FB: 862,497 Imps 2370 Clicks/Act

YT: 57k Imps. 3.6k Click

Video 2: 5667 ViewsYT: 41k Imps. 764

Click

Page 20: Fy win bangkok_media pitch

Clientele

Page 21: Fy win bangkok_media pitch

Thanks!

[email protected]

CONTACTS

A New Media Enterprise, the forefront of future is Social Media and now, the future is within your

reach.

Contact FindYourWayInTheWorld NOW!


Recommended