9
BigDoor (http://bigdoor.com) Tommy Lee Director of Monetization and Implementation [email protected] @bigdoormedia
BigDoor powers social engagementeconomies through the use of
game mechanics
What Does BigDoor Do?
BigDoor Approach to Gamification
BigDoor and MLB.com
User RewardsPrestige, Recognition, Virtual Currency, Virtual GoodsMore Traffic • Average User Actions:
• Before BigDoor = 4• After BigDoor = 12
• % of Users to Post Blogs • doubled From 7.5% to 15%
OvernightMore MoneyVirtual goods sales = 30% of total revenueAverage purchases = $10.55
BigDoor Case Study: Devhub.com
Gamification In Action
Gamification In Action• 2 1/2X Increase DAU• 25X Increase in Liking & Sharing• All in an attempt to buy time with the most available VC
on the planet
BigDoor and Fitness/Wellness
Thank you!
