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Galland.beconsulting in strategic marketing management

My 46 favourite quotes on strategy, creativity and customer intimacy

Ann Galland - November 2010

Galland.beGalland.beNovember 14, 20102

With the years passing by, I have seen and experienced many things to remember and cherish.

This has resulted in a collection of personal favourite pictures and quotes gathered while working on different issues great and small.

All of them reflect some of my thoughts on strategy, creativity and customer intimacy.

Ann Galland

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“Like all great travellers, I have seen more than I remember, and remember more than I have seen”

Benjamin Disraeli

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“A brand is more than a promise, it’s a commitment to create a unique experience for your customers, the commitment is yours to keep”

Ann Galland

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“if you don’t care where you are going, it doesn’t make a difference which path you take”

The Cheshire Cat (Alice in Wonderland)

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“Doing the same thing over and over again, in the hope of a different result, is insanity”

Albert Einstein

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“We don’t see things as they are. We see them as we are”

Anaïs Nin

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“Your vision of where you want to be is the greatest asset you have. Without having a goal, it is difficult to score”

Paul Arden

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“Only the business you believe you are in, determines the customers you aspire to have, as well as your competitive advantage”

Ann Galland

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”I hear and I forget. I see and I remember. I do and I understand”

Confucius

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“The most dangerous strategy is to jump a chasm in two leaps”

Benjamin Disraeli

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“Judge a man by his questions rather than by his answers”

Voltaire

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“Perception is strong and sight weak. In strategy it is important to

see distant things as if they were close and to take a distanced

view of close things”

Miyamoto Musashi

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“A satisfied customer is the best business strategy of all”

Michael LeBoeuf

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“It always pays off to walk the extra mile for your customers.

The reason why: there are no traffic jams along the extra mile”

Ann Galland

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“A strategy delineates a territory in which a company seeks to

be unique”

Michael Porter

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“Simplicity is the ultimate sophistication”

Leonardo da Vinci

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“Change is not a destination, just as hope is not a strategy”

Rudy Giuliani

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“In the factory we make cosmetics. In the store we sell hope”

Charles Revson

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“Logic will take you from A to B.

Imagination will take you everywhere”

Albert Einstein

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“Experiences that engage your customers in a personal and unique way, are the foundation for future sustainable growth”

Ann Galland

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“Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall”

Stephen Covey

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“Complexity x creativity = simplicity ”

Geert Van Couteren

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“Content x simplicity = impact”

Geert Van Couteren

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“Design is the conscious effort to impose a meaningful order”

Victor Papanek

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“Wisdom is infinite, the ultimate reward for listening when

you’d rather be talking“

Ann Galland

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“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so”

Mahatma Gandhi

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“If everything seems under control, you are not going fast enough”

Mario Andretti

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“A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral”

Antoine de Saint-Exupery

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“Technical skill is mastery of complexity, while creativity is mastery of simplicity”

Erik Christopher Zeeman

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“Necessity is the mother of invention, it is true, but its father is creativity. And knowledge is the midwife”

Jonathan Schattke

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“Creativity is a natural extension of our enthusiasm”

Earl Nightingale

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“Absolute identity with one’s cause is the first and great condition of successful leadership”

Woodrow Wilson

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“It is the eye of ignorance that assigns a fixed and unchangeable color to every object; beware of this stumbling block”

Paul Gauguin

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“Don’t spend time beating on a wall, hoping to transform it into a door”

Coco Chanel

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“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty”

Winston Churchill

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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”

Sun Tzu

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“Being born in a duck yard does not matter, if only you are hatched from a swan's egg”

Hans Christian Anderson

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“I don’t design clothes, I design dreams”

Ralph Lauren

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“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”

Maya Angelou

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“Great is the man who has not lost his childlike heart”

Mencius

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“I have got a woman’s ability to stick to a job and get on with it when everyone else walks off and leaves it”

Margaret Thatcher

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“I wish I could write as mysterious as I cat”

Edgar Allan Poe

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“In the long history of humankind (and animal kind too) those who learned to collaborate and improvise most effectively have prevailed”

Charles Darwin

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“Caterpillars tend to become butterflies, they don’t set up

impressive presentation to explain how, they just impress us

by making it happen without warning”

Ann Galland

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“Success produces confidence; confidence relaxes industry, and negligence ruins the reputation which accuracy had raised”

Ben Jonson

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“All the works of man have their origin in creative fantasy. What right have we then to depreciate imagination”

Carl Jung

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“And remember, no matter where you go, there you are”

Confucius