Galloping Pig Sponsorship Plan

SPB 350 Development and Fundraising in SportsApril 30, 2015

Team Wellington:

Heather SchaffnerColt Vannarsdall

Rocky Worley

Dhani Jones’

About BowTie CauseBowTie Foundation is a charitable and educational

organization which fosters the personal development

of underprivileged youth through different outreach

programs and grants.

Each year the BowTie Foundation supports two

organizations through its annual charity event,

The Galloping Pig.

BowTie Mission Statement

At BowTie Cause, our mission is to provide

opportunities for socially conscious

organizations to spark conversation, raise

awareness, and ultimately, generate funds.

The Galloping Pig The goal of the 2015 Galloping Pig is to raise $20,000 to

provide business suits for the residents of the Gen-1 Theme

House of the University of Cincinnati. Professional business

attire will help the students attend job interviews with

confidence. With your help, these students can continue

to succeed.

Objectives:Attendance: 600-1,000

Reach Awareness:

• To raise awareness for Bowtie Foundation & raise money for a good cause

Net Fundraising Goal:

• $20,000

Media Presence: Garner at least two media mentions.

Social Media Presence:

• Have a social media presence via social media channels pre/during and post event.

Execution: DEVELOPMENT OF SPONSORSHIP PACKAGES & MATERIALS

• benefits in each level

• development of materials

• creation of a personalized letter

ONSITE EXPERIENTIAL EVENTS TO RAISE ADDITIONAL FUNDS

• basket raffle

DEVELOPMENT OF DATABASE

• potential sponsors

PROMOTIONAL, SOCIAL MEDIA & PR PLAN

• promote pre-event via social media channels

SPONSORSHIP PACKAGES

& MATERIALS CORPORATE SPONSOR OPPORTUNITIES

• Corporate Partners lead the way with financial and/or in-kind support for

this event to help enact positive change for Gen-1 students.

► There are two ways your company can sponsor the Galloping Pig:

1. Provide a Cash sponsorship to help underwrite the cost of the event

• 5 sponsorship levels (Pitch/Title-$10,000; Match-$5,000; Chukker-$2,500;

Bump-$1,000; and Friend of the Galloping Pig-$250)

2. Provide an in-kind donation such as media time, food, supplies and

equipment.

BOWTIE SPONSOR PLAN CLASS SPONSORSHIP PLAN

ONSITE EXPERIENTIAL EVENTS TO RAISE

ADDITIONAL FUNDS BASKET RAFFLE

• Solicit local business for donations of gift cards, gift certificates and products for the baskets.

• Once all donations are received, group items together into baskets that have a face

value of $100 or more. For example, if the Aronoff provides show tickets, add a downtown

restaurant certificate and a salon gift certificate to create a “night on the town” basket.

• Raffle items could also include game-worn polo jerseys of the players.

• Display baskets during the event, with buckets in front to collect tickets.

SAMPLE DONOR PROPOSAL LETTER

DEVELOPMENT OF DATABASE Identified potential donors from local businesses, or those with headquarters in the

Cincinnati area.

Encouraged donations of gift cards, or experiences for a basket raffle.

We targeted experiences that would appeal to a broad audience.

Emphasized the benefit of having their product or service associated with BowTie

Cause, and the potential for new business from the basket raffle winners.

3 Donor categories:

• Restaurants

• Experiences

• Miscellaneous POTENTIAL SPONSOR DATABASE

PROMOTIONAL, SOCIAL MEDIA

& PR PLAN Create a social media plan that offers increased visibility for sponsors, and a connection

between the sponsor, BowTie Cause, and the Galloping Pig event. The plan is broken down

by sponsorship levels, as decided by our original sponsorship plan.

Examples of social media use common to all packages except Friends of the Galloping Pig:

• Create a micro-site to include company on your website’s sponsor page

• Mention the sponsor on Facebook (number of post vary based on sponsorship level)

• Mention the sponsor on Twitter (number of Tweets vary based on sponsor level)

• Have Dhani take a photo with them for both parties to use

► See attachment for package specific social media plans GALLOPING PIG SOCIAL MEDIA PLAN

Galloping Pig 2015

Venue – WILLSHIRE FARMS, GOSHEN, OH

When: Saturday, September 12th, 2015

• 11 AM - GATES OPEN

• 12:30-1PM Warm up

• 1 PM - Event starts

• 3:30 - Event ends

• 5PM officially close POLO FIELD LAYOUT

“When you put on a BowTie, you make a statement. You’re

transformed. You’re elevated. When you put on a BowTie Cause

BowTie, you also transform the lives of others. Transform your

style and change a life.” — Dhani Jones