1. Peter FiskFounder of GeniusWorks, and author of Gamechangers Professor of Strategy, Innovation and Marketing, IE Business SchoolEmail: peterfisk@peterfisk.comTwitter: @geniusworksOne-Day Masterclassat Istanbul Business School1 stDecember 2014Summary 2. Kaleidoscope marketsInnovative strategiesChange the gameMarket makers 3. Kaleidoscope markets 4. VolatileUncertainComplexAmbiguous+genius 5. VibrantUnrealCrazyAstounding 6. Worldchangingdecade2010Pop 6.9BnGDP $63TG72020Pop 7.7BnGDP $90TE7 7. Worldchangingdecade2010Pop 6.9BnGDP $63TG72020Pop 7.7BnGDP $90TE7 8. GlobalisationTurbulent marketsNew economiesNew business modelsBiotechInternet of thingsClean energyNano techHealthcareResource shortagesTransparencyTravelClimate changeUrbanisationBio diversityPopulation growthAgelessnessCreative classDigital nativesWomenMobilityOpen educationCloud intelligenceEntrepreneurshipSustainable livingCulture fusionLocalnessStorytellingWellbeingHappinessCaringTribalAuthenticityCollaborationLifetime learningEmpowermentBuilding blocks to the future 9. Guiyang CircleGuiyangChina106.6E, 26.6N4100km radiusMost of the worldlives here 10. EastSmallWestBig+geniusProfitVolume 11. ImaginationCapability+geniusCollaborativeIndependentDisruptingEvolving 12. CustomerPullRelevanceBusinessPushAverage+genius 13. Every business must change 14. Speedboats beatfast and focusedsupertankers 15. Every minute 16. The 99 cent business modelWinning in a digital world 17. The $900 business modelDigitally enabled real world 18. We live in a time ofawesomeness 19. Think different 20. Can you see the man? 21. Intelligence + Imagination 22. RATIONALANALYTICALFOCUSED 23. EMOTIONALINTUITIVECONNECTED 24. Whats your tae Kuk? 25. LEFT BRAIN + RIGHT BRAIN 26. Dont just play the game Change the game 27. Peter Fisk 2013Gamechangers.pro 28. Peter Fisk 2014Gamechangers.pro16 ways to innovate your businessBrandinnovationPurposeinnovationStrategyinnovationConceptinnovationStructuralinnovationProcessinnovationResourceinnovationFinancialinnovationMarketinnovationCustomerinnovationExperienceinnovationRelationalinnovationPricinginnovationChannelinnovationServiceinnovationProductinnovation 29. Peter Fisk 2014 Extract from new book: www.Gamechangers.pro . More info: www.theGeniusWorks.com. Or email: peterfisk@peterfisk.comDONT PLAY THE GAME, CHANGE THE GAME Peter Fisk 2014 New book: www.Gamechangers.pro . More info: www.theGeniusWorks.com. Email: peterfisk@peterfisk.com . Twitter @geniusworks 30. es1.23 & Me2.Aravind3.Epocrates4.Genentech5.Intuitive Surgical6.NarayanaH7.Organova8.PatientsLikeMe9.Scanadu10.Second Sight1.Amazon2.Aussie Farmers3.Etsy4.Fab5.Greenbox6.Le Pain Q7.Positive Luxury8.Trader Joes9.ZaoZao10. Zilok1.Apple2.Beautyin3.Godrej4.Lego5.Method6.Natura7.Nike+8.Oculus Rift9.Pebble10.Renova1.Alibaba2.ARM3.BhartiAirtel4.GiffGaff5.Google X6.Rackspace7.Raspberry Pi8.Samsung9.TencentQQ10.Xiaomi1.Aeromobil2.Air Asia3.AirBNB4.Emirates5.Kulula6.Moveo7.Pipistrel8.RedBus9.Virgin Galactic10.Zipcars1.3DHubs2.Corning3.DP World4.Dyson5.Embraer6.Local Motors7.Space X8.Syngenta9.Tata10.Tesla1.Aeroshots2.Gram-Danone3.Graze4.Isis Organic5.Juan Valdez6.LA Organic7.Moa Beer8.Nespresso9.Yeni Reki10.Zespri1.Ashmei2.Beats3.Desigual4.Gilan5.Indetix6.Patagonia7.Rapha8.Shang Xai9.Threadless10.Toms1.Alior Sync2.La Caixa3.Fidor4.First National5.ItanUnibanco6.Moven7.M-Pesa8.Square9.Umpqau10.Zidisha1.Al Jazeera2.Coursera3.Future4.Pixar5.Pledge Music6.Red Bull7.Rovio8.Spotify9.Ushahida10.WordpressfutureproductfuturefashionfuturefoodfuturestorefuturehealthfuturetechfuturemakersfuturebankfuturetravelN/S American brandsEuropean brandsAfrican/Arab brandsAsian/Oceania brandsfuturemedia1.Ashoka2.AzuriTech3.GraalBio4.IBM5.IDEO6.Kickstarter7.Li & Fung8.Live Nation9.Salesforce10.Y Combinator1.FC Barcelona2.Bitcoin3.Bhutan4.The Elders5.Lovemarks6.Oregon Project7.ParkRun8.WWF9.Zoe Suggs10.YoufutureservicefuturebrandsThe Global Gamechangers.pro Peter Fisk 2014peterfisk@peterfisk.com 31. Los Altos, USA05:3023&MeDNA Profile $99Anne Wojcicki 32. Ferguson, Texas07:30Tesla500km, zero carbonElonMusk 33. Ferguson, Texas07:30 34. Ferguson, Texas07:30 35. Bogota, Colombia07:30Juan Valdez cafeCoffee Grower cafesLuis GenaroMunoz 36. Bogota, Colombia07:30 37. Moon Bay, Barbados08:30AirBNBCollaborative consumptionBrian cheskey 38. New York, USA08:30MovenMaking money simpleBrett King 39. Sao Paulo, Brazil09:30BeautyinAlmeticsCristianaArcangeli 40. Sao Paulo, Brazil09:30 41. Accra, Ghana12:30AzuriTechPay as you go powerSimon Garth 42. Cambridge, UK13:30Raspberry Pi20 circuit boardsEden Upton 43. Paris, France14:30AerolifeVapour food, zero calProf David Edwards 44. Berlin, Germany14:30ZipcarsCarshareper minuteAntje danielson 45. Beirut, Lebanon15:30MayrigRestaurantsArmenian CultureAlineKamakian 46. Mumbai, India18:30RedbusOnline bus systemPhanindraSama 47. Shanghai, China20:30AlibabaecosystemDigital marketplaceJack Ma 48. Beijing, China20:30XiaomiMiPhonefor $99Lei Jen, rockstarCEO 49. Kuala Lumpur, Malaysia20:30Air AsiaNew middle travelTony Fernandez 50. ChangeWhyenablingChange the game collaborativeintelligentaudaciousnetworked 51. audacious 52. intelligent 53. collaborative 54. networked 55. ChangeWhyenabling 56. es1.23 & Me2.Aravind3.Epocrates4.Genentech5.Intuitive Surgical6.NarayanaH7.Organova8.PatientsLikeMe9.Scanadu10.Second Sight1.Amazon2.Aussie Farmers3.Etsy4.Fab5.Greenbox6.Le Pain Q7.Positive Luxury8.Trader Joes9.ZaoZao10. Zilok1.Apple2.Beautyin3.Godrej4.Lego5.Method6.Natura7.Nike+8.Oculus Rift9.Pebble10.Renova1.Alibaba2.ARM3.BhartiAirtel4.GiffGaff5.Google X6.Rackspace7.Raspberry Pi8.Samsung9.TencentQQ10.Xiaomi1.Aeromobil2.Air Asia3.AirBNB4.Emirates5.Kulula6.Moveo7.Pipistrel8.RedBus9.Virgin Galactic10.Zipcars1.3DHubs2.Corning3.DP World4.Dyson5.Embraer6.Local Motors7.Space X8.Syngenta9.Tata10.Tesla1.Aeroshots2.Gram-Danone3.Graze4.Isis Organic5.Juan Valdez6.LA Organic7.Moa Beer8.Nespresso9.Yeni Reki10.Zespri1.Ashmei2.Beats3.Desigual4.Gilan5.Indetix6.Patagonia7.Rapha8.Shang Xai9.Threadless10.Toms1.Alior Sync2.La Caixa3.Fidor4.First National5.ItanUnibanco6.Moven7.M-Pesa8.Square9.Umpqau10.Zidisha1.Al Jazeera2.Coursera3.Future4.Pixar5.Pledge Music6.Red Bull7.Rovio8.Spotify9.Ushahida10.WordpressfutureproductfuturefashionfuturefoodfuturestorefuturehealthfuturetechfuturemakersfuturebankfuturetravelN/S American brandsEuropean brandsAfrican/Arab brandsAsian/Oceania brandsfuturemedia1.Ashoka2.AzuriTech3.GraalBio4.IBM5.IDEO6.Kickstarter7.Li & Fung8.Live Nation9.Salesforce10.Y Combinator1.FC Barcelona2.Bitcoin3.Bhutan4.The Elders5.Lovemarks6.Oregon Project7.ParkRun8.WWF9.Zoe Suggs10.YoufutureservicefuturebrandsThe Global Gamechangers.pro Peter Fisk 2014peterfisk@peterfisk.com 57. es1. 23 & Me2. Aravind3. Epocrates4. Genentech5. Intuitive Surgical6. Narayana H7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight1. Amazon2. Aussie Farmers3. Etsy4. Fab5. Greenbox6. Le Pain Q7. Positive Luxury8. Trader Joes9. ZaoZao10. Zilok1. Apple2. Beautyin3. Godrej4. Lego5. Method6. Natura7. Nike+8. Oculus Rift9. Pebble10. Renova1. Alibaba2. ARM3. Bharti Airtel4. Giff Gaff5. Google X6. Rackspace7. Raspberry Pi8. Samsung9. Tencent QQ10. Xiaomi1. Aeromobil2. Air Asia3. AirBNB4. Emirates5. Kulula6. Moveo7. Pipistrel8. RedBus9. Virgin Galactic10. Zipcars1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla1. Aeroshots2. Gram-Danone3. Graze4. Isis Organic5. Juan Valdez6. LA Organic7. Moa Beer8. Nespresso9. Yeni Reki10. Zespri1. Ashmei2. Beats3. Desigual4. Gilan5. Indetix6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Toms1. Alior Sync2. La Caixa3. Fidor4. First National5. Itan Unibanco6. Moven7. M-Pesa8. Square9. Umpqau10. Zidisha1. Al Jazeera2. Coursera3. Future4. Pixar5. Pledge Music6. Red Bull7. Rovio8. Spotify9. Ushahida10. Wordpressfuturestore futureproduct futurefashion futurefoodfuturebank futurehealth futuretech futuremakersfuturetravelN/S American brands European brands African/Arab brands Asian/Oceania brandsfuturemedia1. Ashoka2. AzuriTech3. Graal Bio4. IBM5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator1. FC Barcelona2. Bitcoin3. Bhutan4. The Elders5. Lovemarks6. Oregon Project7. ParkRun8. WWF9. Zoe Suggs10. Youfutureservice futurebrandsWORLDS 100 DISRUPTIVE INNOVATORS Peter P Feistekr 2 F0i1sk4 20 1N4e w bEoxotrka: cwt wfrwom.G naemwe cbhoaonkg: ewrws.wp.rGo a me. Mchoarneg inefros:. pwrwo w .t.h MeGoreen iiunsfoW: owrwksw.c.tohmeGen. iEumsWaiol:r pkse.tceorfmisk@. pOert eermfiasikl:. cpoemte rfi.s Tk@wiptteetre @rfigsekn.ciuosmworks 58. Renova 59. Kaleidoscope marketsChange the game 60. Change your gameChange your gameTHINKChange yourvisionChange yourstoryChange your marketChange yourstrategyChange yourbrandDESIGNChange your businessChange your potentialChange yourimpactChange your relationshipChange your experienceRESONATEMOBILISEEXPLORESUSTAINAMPLIFYDISRUPTENABLEINSPIRE 61. THINKChange yourvisionFocus on optimising profitsBuilt on core capabilitiesTo be 10% betterGuided by inspiring purposeDriven by audacious ideasTo be 10 times betterEXPLOREChange yourmarketAccepting markets as they areGeography and categoryRational and averageMaking markets in your visionTribal and problem solvingEmotional and distinctiveDISRUPTChange yourstrategyStrategy optimises the presentEvolving incrementallyPlaying the gameStrategy disrupts the futurePivoting transformationallyChanging the gameINSPIREChange yourbrandBrands are logos and slogansAbout companies and productsPromotions to drive salesBrands capture bigger ideasAbout people and their aspirationsPlatforms for collaborationDESIGNChange yourbusinessInnovating products and servicesDriven by technical possibilityLinear, disciplined processInnovating the business modelDriven by human opportunityDynamic, creative fusionsRESONATEChange yourstoryCommunicate on your termsPush campaigns to everyoneSlogans, gimmicks, incentivesEngage people on their termsOn demand, time and placeTopical, authentic, experientialENABLEChange yourexperienceSelling and servingConsistent and deliveredTransactional, linear, finiteEngaging and enablingParticipative and personalRelational, circular, enduringMOBILISEChange yourrelationshipSeek relationships with peopleLoyalty built on incentivesIndividual and isolatedRelationships between peopleLoyalty built on communityCollaborative and sharingIMPACTChange yourresultsShort term financial resultsSustainability as complianceCompromised valueLong term value creationSustainability drives growthEnglightened valueAMPLIFYChange yourpotentialSupertankers size and stabilityManaging the status quoDeliver and improveSpeedboats speed and agilityLeaders of a changing worldInnovate and amplify10 WAYS TO CHANGE YOUR GAME Peter Fisk 2014 Extract from new book: www.Gamechangers.pro . More info: www.theGeniusWorks.com . Peter Fisk 2014 New book: www.Gamechangers.pro . More info: www.theGeniusWorks.com . Email: peterfisk@ pOert eermfiasikl:. cpoemte rfi.s Tk@wiptteetre @rfigsekn.ciuosmworks 62. Theme 1 Change your future.Out-thinking the competition, with ideas thatcan change the world.We live in an ideas economy, with possibilities limitedonly by our imaginations. The past is no guide to thefuture. What we can do matters more than what we havedone. The best companies are guided by an inspiringpurpose, exploring new possibilities, being curious andconnected, daring and ingenious, working from thefuture back, to develop more audacious and disruptiveideas, to out-think the competition.Key concepts to change your future:Ideas the power of imaginationAudacious creating ideas with attitudeForesight thinking from the future backAmbition finding your higher purposeRethink seeing things differentlyChallenge asking the right questionCreative be curious and connectedNew insights from around the world:Aeromobil the incredible flying cars from SlovakiaGoogle moonshots from Silicon ValleyLi & Fung anything is possible in Hong Kong 63. Theme 2 Change your market.Making sense of the kaleidoscope, to shapemarkets in your own vision.Finding the best opportunities for growth in connected andfragmented markets, disrupted by tectonic shifts in powerand new technologies. The best companies have foresightbeyond traditional borders, geograpies and categories.From masses to niches, averages to individuals, geographyto global tribes. They look east and south, to digital nativesand migrants, women and entrepreneurs.Key concepts to change your market: Kaleidoscopes making sense of changing markets Reorder tectonic shifts of markets Eastwards reawakening the Asian tiger Southwards Africa and Latin America Tribes redefining markets by attitude Millenials understanding generation X, Y, Z Women the power of female customersNew insights from around the world: Apple designed in California, imitated in Beijing 3D Hubs the new Kinkos transforming supply chains Moven the mobile money brand, to manage your life. 64. Theme 3 Change your strategy.Finding your own space, with a strategy thatdisrupts the future.Strategy is about finding your space in crowded andconvergent markets. It cannot be an extrapolation of thepast, nor a fixed point in the future. Through a morestretching vision and disruptive thinking, you choose yourfuture reframing your context, choosing a differentaudience, playing by new rules. Strategy is then aboutpivoting to this better place, from mediocrity to magic,staying focused yet agile as you progress.Key concepts to change your strategy: Focus Finding your best opportunities for growth Break Changing the possibilities, achieving more Vision Imagining a better place Choices Developing a winning strategy Frame Defining your own space Shape Writing the new rules of the game Pivot Moving from mediocrity to magicNew insights from around the world: Amazon 20 years of customer-centric innovation Renova why is toilet paper white? Not in Portugal! Umpqua Bank worlds greatest bank, thinks different 65. Theme 4 Change your brand.Building brands about people not products, about making life better.Brands are about making peoples lives better. About me not you, what people want and aspire to, rather than companies and products. Brands are enriching and enabling, giving people the confidence, and helping them, to achieve more. They can reach into new spaces because they mean more. They are platforms that bring people together inside and out, engaging them in bigger ideas, collaborative and evolving over time.Key concepts to change your brand:Purposeful brands make life betterEssence finding the idea that defines peopleEnabling helping people to achieve moreActivate bringing brands to lifePlatforms creating space to explore and engagePropositions making brands specific and relevantStretch extending brands to new marketsNew insights from around the world:Corning why glass is no longer a commodity with Gorilla GlassJuan Valdez Cafe Colombias coffee growers transform their worldRed Bull beyond the product, air races to space jumps 66. Theme 5 Change your business.Innovating the whole company, from businessmodel to customer experience.Innovation is about making the best ideas happenprofitably. It uses design thinking to look beyondproducts, to rethink business models and customerexperiences, hard and soft, and then the products andservices to deliver them. Every aspect of business canbe innovated, open and collaborative, simple andfrugal. Innovation is driven by a human cause, to make apositive and profitable difference to our world.Key concepts to change your business: Innovation from better products to new markets Create diverge and be deviant Design engage with function and form Breakthroughs creating today and tomorrow Integrate innovating the whole business Business models defining how the business works Better simpler, cheaper, togetherNew insights from around the world: ARM how to beat Intel with a different businessmodel M-Pesa why telecoms is just the platform for muchmore Spotify rethinking the business model in musicworld 67. Theme 6 Change your story.Tuning into the customers world with real-timeand relevant marketing content.Getting in sync with your customers world, engagingthem in relevant and meaningful ways, about them, atthe right time and place. Forget broadcast campaigns,advertising push. Think digital and physical, in contextand on demand. Participation builds content that isliquid and linked, working across media, social andlocal, mobile and topical, articulated in stories that areauthentic, collaborative, experiential and contagious.Key concepts to change your story: In context Its about my world not yours In time Real-time marketing, fast and topical On demand when, where and how I want it Moments of truth the four resonance points Content Creating ideas that are liquid and linked Storytelling Turning ideas into memorable stories Contagious Catching the ideas virusNew insights from around the world: Airbnb building a global network of sparebedrooms Coca Cola why content everything, liquid andlinked Rapha the brand that every cyclist loves 68. Theme 7Change your experience.Delivering customer experiences that enable customers to achieve more.Customer experiences are much more than the touchpointsthat lead to a sale. That is just the beginning for the customer. They should do more, and go further. Educating or entertaining, supporting and enabling the customer to achieve more. They are intelligent and interactive, collaborative and personal. Through digital interfaces and physical theatre, big data and human service, they immerse people in brand that enables more.Key concepts to change your experience:Enriching educating, entertaining, and enabling moreBeyond selling is just the beginning of what you doDouble loops building retention, loyalty and advocacyPersonal customizing business to make it mineCollaborative participating to make it oursIntelligent unlocking the power of big dataAlignment bringing the whole organization togetherNew insights from around the world:Commonwealth the Australian bank that is not about moneyLululemon empowering you to do more insideNike+ technology beyond shoes, enabling more 69. Theme 8 Change your relationshipGrowing further and faster, through socialnetworks and collaboration.Customers have more in common, trust each other, andwant to connect with each other much more than with anybusiness. Advocacy, trust and loyalty between customerscan be far more powerful than any CRM or loyalty cardcould ever achieve. Social and collaborative, brands andnetworks can support their desire to collaborate and shareideas, to build communities, or empowered movementswith cause and passion.Key concepts to change your relationhips: Engaging involving and participating Contributing collaborating and co-creating Sharing renting, sharing and recommending Contagious viral ideas and communication Loyalty trust, advocacy, loyal to each other Communities building a network with purpose Movements activating a network with passionNew insights from around the world: Etsy the worlds largest craft market Threadless the worlds greatest t-shirt community Toms how Argentinas one for one became a globalsensation 70. Theme 9 Change your results.Delivering and sustaining a positive impact, humanand financial.Value creation is about more than sales, it is aboutsustaining long-term profitable growth, which is goodfinancially, and good for the world. Sustaining growthmeans being sustainable more broadly, through circularbusiness models, and enabling customers to be better too.Happiness and health, social and environmental. Findinggrowth that is good, profits that are shared, achieving moretogether.Key concepts to change your impact: Impact the real economics of business Sustainable driving profits and growth over time Good good for me and my world, social andenvironmental Perpetual embracing the circular economy Talent unlocking the potential of people to create thefuture Multipliers how business can unlock network effects Leaders the real value of leaders to businessNew insights from around the world: Positive Luxury curating a better world for luxurybrands Tesla sexy and sustainable, ready to transform anindustry Virgin Galactic the real ambition goes far beyondspace travel 71. Theme 10 Change your potential.Leaders amplify the potential of their people and organisations.Leaders make organisations work. Changing the game might also require you to change your brain, to think in new ways with new people and partners. Leaders amplify the potential of others. Brands amplify the potential of customers. Networks amplify the possibilities with partners. Gamechangersare typically the speedboats, rather than the supertankers, with the speed and agility to seize the new opportunities.ofchangeKey concepts to change your potential:Amplifiers how to multiply your impactLeaders amplify Enabling people to do moreBrands amplify Enabling customers to do moreNetworks amplify Enabling partners to do moreSpeedboarsand supertankersSmall companies can be GamechangersBig companies can be GamechangersNew insights from around the world:How to get startedHow to change your businessHow to reach for the starsHow to make it happenHow to be bold, brave and brilliant 72. BusinessnarrowviewYournarrowviewCustomerbroaderviewYouCustomerSeeing things differentlyThinking different things 73. The customers world 74. GeniusWorks 2013The customer agenda 75. GenXBorn1965-198050 millionInfluenced by fall of Berlin Wall, capitalism, Live AidOpen-minded, practical and pragmaticSelf-reliant, reject the rules, whats in it for meCareer professionals, but also seek work-life balanceComputer adopters, emailers, but like face to faceChanging attitudes 76. GenXGenYBorn1965-198050 millionBorn1980-199575 millionInfluenced by fall of Berlin Wall, capitalism, Live AidOpen-minded, practical and pragmaticSelf-reliant, reject the rules, whats in it for meCareer professionals, but also seek work-life balanceComputer adopters, emailers, but like face to faceInfluenced by 9/11, reality TV, and social mediaEthnically diverse, realistic and optimisticSelf-inventive, rewrite the rules, make the most of lifeSeek freedom and flexibility, work with not for companyDigital natives, big textersand social media usersChanging attitudes 77. GenXGenYGenZBorn1965-198050 millionBorn1980-199575 millionBorn1995-2010100 millionInfluenced by fall of Berlin Wall, capitalism, Live AidOpen-minded, practical and pragmaticSelf-reliant, reject the rules, whats in it for meCareer professionals, but also seek work-life balanceComputer adopters, emailers, but like face to faceInfluenced by 9/11, reality TV, and social mediaEthnically diverse, realistic and optimisticSelf-inventive, rewrite the rules, make the most of lifeSeek freedom and flexibility, work with not for companyDigital natives, big textersand social media usersInfluenced by economic and climate crisis, Arab springGlobal minded, caring and opportunisticCollective, dont know the rules, in it togetherSeek security and stability, multi-takers, project workersDigitally immersed, driven by mobile and crowd behaviourChanging attitudes 78. IT support is boring, isnt it? 79. For the customer, its an emergency 80. BusinessnarrowviewYournarrowviewCustomerbroaderviewYouCustomerSeeing things differentlyThinking different things 81. Kaleidoscope marketsInnovative strategiesChange the game 82. Time to think bigger 83. Google Moonshotfactory 84. Why focus on 10% better why not 10 x better? 85. BrandsResonateInnovateEnableConnectBrands are about peoplenot products, aboutpeoples lives and dreams,not ownership 1. Brands Change your purpose 86. BusinessnarrowviewYournarrowviewCustomerbroaderviewYouCustomerSeeing things differentlyThinking different things 87. BrandsResonateInnovateEnableConnect5 practical approaches to make happen 88. Why would they recommend usto others?ComparativeBrand purpose 89. DEFINING YOUR INSPIRING PURPOSE Peter Fisk 2014 New book: www.Gamechangers.pro . More info: www.theGeniusWorks.com . Email: peterfisk@peterfisk.com . Twitter @geniusworksWhat do weenablepeopleto do?How can theydo it betterwith us?Why wouldthey recommendus to others?Comparative 90. BrandsResonateInnovateEnableConnectInnovate the businessmodel and customerexperience, connectingthe best ideas together 2. Innovate Change your business 91. Make anddistributebusiness modelegCocaColaMicrosoftSpectrumretailbusiness modelegAmazonMarks & SpencerMake andsell directbusiness modelegBMW,HSBCNicheretailbusiness modelegToysRUs, WiggleLicense tomakebusiness modelegARM,Ed HardyCuratedretailbusiness modelegFab,Positive LuxuryMembershipclubbusiness modelegCostco, QuintessentiallyCrowdfundedventuresbusiness modelegKickstarter,ZidishaOpensourcedcommunitybusiness modelegRedHat,MySQLSubscriptionpaymentbusiness modelegFT.com,GrazeBuyer and sellermarketplacebusiness modelegEtsy,NYSEMicropaymentsbusiness modelegFlattrGrameenDanoneCollaborativeconsumptionbusiness modelegBuzzcar,RegusRegularReplacementbusiness modelegGillette, NespressoBranded Consortiabusiness modelegCisco,SparAdvertising or Sponsorshipbusiness modelegGoogle,Metro NewspapersListed or Promotedbusiness modelegMonsterLinkedinNetworkbuildersbusiness modelegHotmail,TwitterDemandthen Madebusiness modelegZaoZao, ThreadlessAuctionretailbusiness modelegeBay,SothebyKnowledgeand timebusiness modelegMcKinsey,HarvardFranchisedretailbusiness modelegMcDonalds, SubwayCertification and endorsementbusiness modelegISO,VerisignRemainderretailbusiness modelEgSaks,VentePriveeMultulevelmarketingbusiness modelegTupperware, NaturaGroupbuyingbusiness modelegGroupon,HuddlebuyReverseauctionbusiness modelegPricelineFreemarketsSharedrentalbusiness modelegZilok,HiltonTradeablecurrencybusiness modelegBitcoinAir MilesFreemiumpay withinbusiness modelegAngry Bird, CourseraTransaction facilitatorbusiness modelegPaypal,VisaPay asyou gobusiness modelegAzuriTechTechshopDynamicpricingbusiness modelegExpedia,UberReputationbuildersbusiness modelegTripadvisor, PaywithaTweetCustomerdatabusiness modelegFacebook, 23andMeNon-profit businessbusiness modelegOxfamWikipediaMaker modelsChannel modelsCrowd modelsPayment modelsExchange modelsAsset modelsNew business models 92. Peter Fisk 2014 Extract from new book: www.Gamechangers.pro . More info: www.theGeniusWorks.com . Or email: peterfisk@peterfisk.comREDESIGN YOUR BUSINESS MODEL Peter Fisk 2014 New book: www.Gamechangers.pro . More info: www.theGeniusWorks.com . Email: peterfisk@peterfisk.com . Twitter @geniusworksResourcesPartnersCostsWhat are the business requirements, from rawmaterials that is responsibly sourced, to businessinfrastructure to deliver in each market?Who are the right partners to deliver our visionbetter eg with the right capabilities, connections,investment, and talent to make it happen?What are the significant cost streams involved increating and delivering our propositions?PropositionProducts and ServicesWhat are the value propositions (based arounddistinctive benefits, supported by the brand) toengage each customer segment?How will we deliver each of the propositions toeach customer through configurations ofproducts or customised solutions?CustomersNetworksRevenuesWho are the target customers (consumers), andwhat defines them (eg needs, attitudes, locationetc). There may be multiple segments?What are the networks (communities,socialmedia, distributors, licensees etc) which amplifythe potential of our brands and market reach?What are the significant revenue streams we cancreate through our propositions and networks?ProfitAdapting the configuration of each aspect of thisbusiness model in order to find the bestcombinations for sustainable, profitable growth 93. BrandsResonateInnovateEnableConnectEngage people in relevant,personal, topical ways Marketing is real timeand about real things 3. Resonate Change your marketing 94. PersonalmarketingSocialmarketingStorymarketingReal-timemarketingBrandRelevantpropositionsEnablingexperienceResonance marketing 95. BrandsResonateInnovateEnableConnectDeliver experiences thatenable people to useproducts better enablethem to achieve more4. Enable Change your experience 96. CommodityproductBrandedproductPersonalserviceBrandedexperienceCustomersexperienceDistinctivedesignEmpatheticdeliveryIntegratedjourneyEnabling more2c coffeebeans20c brandedcoffee$2 coffeein store$20 lunchwith friendsAdded value through differentiationAdded value through relevanceEnabling experiences 97. Peter Fisk 2014 Extract from new book: www.Gamechangers.pro . More info: www.theGeniusWorks.com . Or email: peterfisk@peterfisk.comREFRAME YOUR CUSTOMER EXPERIENCE Peter Fisk 2014 New book: www.Gamechangers.pro . More info: www.theGeniusWorks.com . Email: peterfisk@peterfisk.com . Twitter @geniusworksWhat do your targetcustomers want?How can you innovate their experience? 98. BrandsResonateInnovateEnableConnectConnect people withothers like them Communities of interest;Movements with purpose5. Connect Change your relationship 99. MovementCollaborativeCustomerCustomerCustomerCustomerCustomerCustomerBrand-enabledcommunityCo-enableCo-designCo-createCo-sellCo-supportCo-consumeCustomer movements 100. Peter Fisk 2014 Extract from new book: www.Gamechangers.pro . More info: www.theGeniusWorks.com . Or email: peterfisk@peterfisk.comREFOCUS YOUR MARKET-DRIVEN STATEGY Peter Fisk 2014 New book: www.Gamechangers.pro . More info: www.theGeniusWorks.com . Email: peterfisk@peterfisk.com . Twitter @geniusworksWhere to focusHow to competeWhat to do to winMarket spaceChange the gameTarget marketsDistinctive assetsWhat is your distinctive space in the world howwill you define it, the business that you are in?How will you play a different game in themarket, disruptively and distinctively?What are the potential new opportunities forcustomers, and the benefits they would deliver?Making the strategic choices about where youwill focus, to shape the future in your own visionMaking the strategic choices about how you willcompete and succeed in this spaceMaking the strategic choices about what you willneed to change, develop and deliver over timePivot points Horizon planningWhat are the big moments on this journey, themost dramatic shifts, the key deliverables?What do you have (ideas, partners, brands,networks etc) that enables you to do this better?What are the big (typically 3) phases (over thenext 1-5 years) to deliver this strategy? 101. BrandsResonateInnovateEnableConnect5 practical approaches to make happen 102. Kaleidoscope marketsInnovative strategiesChange the gameMarket makers 103. Aeromobil 104. es1.23 & Me2.Aravind3.Epocrates4.Genentech5.Intuitive Surgical6.NarayanaH7.Organova8.PatientsLikeMe9.Scanadu10.Second Sight1.Amazon2.Aussie Farmers3.Etsy4.Fab5.Greenbox6.Le Pain Q7.Positive Luxury8.Trader Joes9.ZaoZao10. Zilok1.Apple2.Beautyin3.Godrej4.Lego5.Method6.Natura7.Nike+8.Oculus Rift9.Pebble10.Renova1.Alibaba2.ARM3.BhartiAirtel4.GiffGaff5.Google X6.Rackspace7.Raspberry Pi8.Samsung9.TencentQQ10.Xiaomi1.Aeromobil2.Air Asia3.AirBNB4.Emirates5.Kulula6.Moveo7.Pipistrel8.RedBus9.Virgin Galactic10.Zipcars1.3DHubs2.Corning3.DP World4.Dyson5.Embraer6.Local Motors7.Space X8.Syngenta9.Tata10.Tesla1.Aeroshots2.Gram-Danone3.Graze4.Isis Organic5.Juan Valdez6.LA Organic7.Moa Beer8.Nespresso9.Yeni Reki10.Zespri1.Ashmei2.Beats3.Desigual4.Gilan5.Indetix6.Patagonia7.Rapha8.Shang Xai9.Threadless10.Toms1.Alior Sync2.La Caixa3.Fidor4.First National5.ItanUnibanco6.Moven7.M-Pesa8.Square9.Umpqau10.Zidisha1.Al Jazeera2.Coursera3.Future4.Pixar5.Pledge Music6.Red Bull7.Rovio8.Spotify9.Ushahida10.WordpressfutureproductfuturefashionfuturefoodfuturestorefuturehealthfuturetechfuturemakersfuturebankfuturetravelN/S American brandsEuropean brandsAfrican/Arab brandsAsian/Oceania brandsfuturemedia1.Ashoka2.AzuriTech3.GraalBio4.IBM5.IDEO6.Kickstarter7.Li & Fung8.Live Nation9.Salesforce10.Y Combinator1.FC Barcelona2.Bitcoin3.Bhutan4.The Elders5.Lovemarks6.Oregon Project7.ParkRun8.WWF9.Zoe Suggs10.YoufutureservicefuturebrandsThe Global Gamechangers.pro Peter Fisk 2014peterfisk@peterfisk.com 105. YeniRaki 106. Pinar Labne 107. ISKO denim 108. Ininal 109. Trendyol 110. Vodafone 111. GeniusWorks 2014. All rights reserved.Actual profits of previous yearsEstimated profits of future yearsAdjusted profits of future years(discounted for uncertainty)Economic value is the sum of the likely future profits(more accurately, we consider the economic profit, which takes into the cost of capital)This yearFutureyearsPreviousyearssustained value creation 112. sustained value creationCompanyLocationSectorTSRMarket Value1. PharmacyclicsUSABiopharma166.3%$7.8bn2. GungHoEntertainmentJapanGaming138.5%$8.3bn3. Galaxy EntertainmentHong KongCasinos130.9%$37.9bn4. Jazz PharmaceuticalsIrelandBiopharma130.9%$7.3bn5. Avis BudgetUSATravel 125.1%$4.3bn6. Great Wall MotorsChinaAuto109.0%$16.8bn7. HexpolSwedenChemicals101.3%$2.6bn8. Sirius XM RadioUSAMedia96.9%$21.4bn9. Plastic OmniumFranceAuto parts95.6%$4.1bn10. Brilliance China Hong KongAutomotive94.6%$8.2bn(Selected other companies)TencentChinaMedia58.7%$117.6bnAmazonUSARetail50.7%$182.5bnAppleUSATechnology46.7%$500.7bnVolkswagenGermanyAuto43.7%$130.8bnSources: S&P, Thomson Reuters, Bloomberg, BCGTSR = 5 year total shareholder return (shares and dividends), 2009-2013Market values as at 31 December 2013. 113. heads up! 114. CommandControlConnectCatalyseCommunicateCoachleadership attributes 115. 2CConventional leaderstop of the pyramidInnovative leadershub of the network4C2C to 4C leadership 116. CommandControl2C leadership 117. ConnectCatalyseCommunicateCoach4C leadership 118. Catalyseleader as catalyst 119. The consumer is our boss Everything we do should be centred around added more value to consumers working with them to achieve itAG LafleyCEO P&G 120. Communicateleader as communicator 121. I cant sit in headquarters and pretend Im in touch.Odds are, what were using today will be obsolete in a few years.The past is never the - future. But its easy to get caught up in the presentMarc Benioff, CEO Salesforce.com 122. Connectleader as connector 123. "We do not innovate around products, but around a flow or well- being experiences.Innovation is done by biologists, pharmacists, marketers, sociologists, psychologistsVictor Fernandes, Natura Cosmetics 124. Coachleader as coach 125. +geniusIf you want to be an entrepreneur, go create your own businessIf you want to work in a big company, you win by helping your colleagues to do moreMeg WhitmanCEO, HP 126. Acting with speed and agilityConnecting ideas and peoplePassion to make life betterHaving an audacious attitudeShaping your own visionMaking sense of changePersisting to make it happen Peter Fisk 2014Gamechangers.pro 127. Leaders amplifythe potential of others 128. Create the future inyour own vision 129. PETER FISKis a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands.He is Professorof Strategy, Innovation and Marketing at IE Business School, one of the worlds top ranked business schools, and leads his own company,GeniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brandstrategies. He features on the Thinkers 50 Guru Radar as one of the best new business thinkers.Having trained as anuclear physicist,Petermoved tomanaging brandslike Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authorityon what's best and next in business and markets.Finding his own space, he founded GeniusWorks, with offices in Londonand Istanbul. He now works with the leaders of businesses -as diverse as Aeroflot and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone -to think bigger and smarter, develop innovative strategies, bolderbrands, and accelerate growth.Peters best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It wasfollowed by five others Business Genius on leadership andstrategy, Customer Genius on customers and experiences, People Planet Profit on sustainable innovation -and most recently "Creative Genius" defining what it takes to beLeonardo da Vinci in the 21 Century.His new book"Gamechangers ... Are you ready to change the world?" is published in late 2014, based on extensive research into the 120 companies who are shaking up markets, and making sense ofhow they innovate and win. It explores the challenges of new markets, changing customers, brand building,digital media, new business models, inspiring leadership and positiveimpact.Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change -to be bold, brave and brilliant.Find out moreEmail: peterfisk@peterfisk.comPhone: +44 7834483830Twitter: @geniusworksWebsite: www.theGeniusWorks.comNext Book: www.Gamechangers.pro 130. Gamechanging strategiesCollaborative discoveryPossibility focusedLeadership teams3 intensive daysWe develop theright approach for your business, working collaborativelyto achieve your objectives better, faster.We combine a wide range of processes and tools,insightsand ideas, people and partnersInnovative solutionsDeep insights, big ideasCustomer experiencesHigh energy workshops8-12 day projectsBrand blueprintingPortfolio and architectureEssence and propositionsExperience delivery15-75 day projectsEngaging your people in a future vision developing a new business strategy driving creativity and innovation developing a new brand solving a complexproblem fast building your teamACCELERATING GROWTH strategy, brand and innovation consultingpeterfisk@peterfisk.comwww.theGeniusWorks.com 131. DEVELOPING PEOPLE seeing things differently, thinking different things+geniuspeterfisk@peterfisk.comwww.theGeniusWorks.com 132. Email: peterfisk@peterfisk.comWebsite: www.theGeniusWorks.comNew book: www.Gamechangers.proTwitter: @geniusworks