| Date post: | 22-Jan-2018 |
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Education |
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BUSINESS PLAN OF “THE STATIONERY SHOP”
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THE STATIONERY SHOP
FAMOUS FOR THEIR “PEN & PAPER”
Inside sarki gate, shop # 2/B near mohalla ghori khan Peshawar.
ASAD AHFAQ S/O ASHFAQ AHMED
CELL #: +923338591145 , PHONE # +9291-2324138
BUSINESS PLAN OF “THE STATIONERY SHOP”
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E X E CUTIV E SUM M ARY
The stationery shop will be fully customized stationery outlet. It will provide some useful and needy stationary material like, copies, pages, register, stationery material , other than that we will provide color and ordinary printing facility to our customers in reasonable price, we will also provide scanning facility and most important photo copy
facility will be provided to our customers.
The stationery shop is a sole proprietorship running by a student of Im|sciences, he is studying Business administration so he has a background related to this field. The stationery shop will focus to provide a quality product to their customers and fulfill their needs on reasonable prices. Our prime focus will be the availability of product in time.
The stationery shop will be located in the main city area, inside sarki gate. The shop will be on main road side so it will attract the eyes of mostly people. The area is full of schools and nearby colleges. There are mostly primary and secondary schools near to our shop so our target will be to provide the children’s some basic stationery material like pencils, rubber, copies and we will give some free stickers, candies and some other little thing to our little customers just for attracting there mind to our shop. We will also keep the new and according to the syllabus books for the school and private colleges on
special student discount package.
Our basic strength will be that that there is no other book or stationery shop near to us. People from the area have to go far for the books and some basic things so this will be our mai n strength and we
use it well for attracting our new and potential customers.
COMPANY OWNERSHIP:
The stationery shop will be an sole proprietorship business running by a single person named Asad Ashfaq, looking for mature capital and
serve their customers with a quality products.
BUSINESS PLAN OF “THE STATIONERY SHOP”
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MISSION STATEMENT
The mission of the Stationery shop is to provide the best office and basic stationery to our customers. Stationery shop exists to attract and maintain customers. Our product and services will exceed the
expectations of our customers
KEY TO SUCCESS
Key to success for the stationery shop will be:
(1) Maintaining a reputable reputation in the community/area.
(2) Quality product.
(3) Competitive price
(4) Dealing with customers.
PRODUCTS AND SERVICES
The timings of the stationery shop will be 7’o clock mor ning to 8:00pm, and there will be lunch and prayer break. The shp will be closed on Friday. The stationery shop will offer many office and basic stationery material like paper, books, copies, writing material like pen, pencils, markers, colors. Other than that stationery shop will offer printing facility for students at affordable rates, scanning documents facility will be also given. There will be a good quality photo copy machine in the shop for photo copy. We will receive the books from the Lahore URDU BAZAR, we will hire supplier for this act. We will sell these books to students on special discount and some good packages. Our main focus will be the availability of the product
at the time needed.
BUSINESS PLAN OF “THE STATIONERY SHOP”
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DUTY/RESPONSIBILITY OF OWNER:
The stationery shop will be running by a single person named Asad Ashfaq, he will be the single owner of this shop. He will open the shop in the morning and then a salesman will come and handle the shop till the owner comes back to the shop. There will be three corners in the shop one will be the books corner , other will be the printing facility corner and the third one will be the cash and basic stationery material corner There will be two boys working with the owner for the maintenance of the shop. The owner will be sit on the counter side and he will also manage the stat for managing the cash accounts and selling the basic stationery materials. One of the boy will be in books corner dealings with all kinds of books and stuff, and the other guy will be handling the photo copy machine, scanning and printing
machines.
E N V IRON M E N TAL AN D IN DUSTRY AN AL Y SIS
SERVICE DESCRIPTION:
The stationery shop will be located I main city area targeting the main city segment because there is a need in the area for this shop. Stationery shop will be given the best quality products for office, college, school and for home stationery use. The shop will be always remain nimble enough to respond to the needs of the community in
which it serve.
COMPETETIVE COMPARISON:
We have a found a niche market in the area, there is no good stationery shop in this area. People from the area found them very disturb when they should go far for very little and single things. There are some shops in the QISSA KHUWANI bazaar who are offering these products and services but the area we are targeting they are far from
BUSINESS PLAN OF “THE STATIONERY SHOP”
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the qissa khuwani bazaar. So this will be our competitive edge and we will use this as our strength and will serve the community with our
services.
FULFILLMENT:
This is the sole proprietorship business, run by a single person so all the profit will go directly to the owner. There will be tow boys working with the owner and each of them will be given salary on
monthly basis.
TECHNOLOGY:
Since technology has no serious impact on our business because this business is really not concern with the technology. But since it is a factor with affect the business. So we will use the best available technology for our printing, scanning and photo copy machines. Other than that we will also use the best and latest technology for our
record keeping and for cash transactions.
MARKET ANALYSIS SUMMARY
MARKET SEGMENTATION:
We will be focused on meeting the local need for the stationery shop
with in the main city are.
MARKET SEGMENTATION GEOGRAPHIC MAIN CITY AREA i-e SARKI,
KOHATI, MAIN CIRCULER ROAD. DEMOGRAPHIC STUDENTS BELONGING FROM
DIFFERENT CLASSES. LIFESTYLE ANY TYPE OF PEOPLES
MARKET SEGMENTATION OF THE STATIONERY SHOP
BUSINESS PLAN OF “THE STATIONERY SHOP”
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SCHOOL & COLLEGE STUDENTS:
This section will be our main focus. The area where our shop is located is full of govt and private schools. There are many children’s studying in that schools so we have to target this segment. We will keep books according to the new syllabus and refers authors. There will be all guides of subjects for college students. On beginning we will give some free stickers and some material to the school students for attracting their minds on the shop. We will also keep those attractive and interesting things which catch the eyes of our new customers. There will be special discount on books photo copy and on guides for
college students.
UNIVERSITY STUDENTS:
We will also focus on this segment. There is large amount of students in the city area studying in the university level so we will give special discount to university level on some books and especially on printing facility. Because university students have mostly print out work so
we’ll give them discount for attracting them on our shop.
OFFICE STATIONERY:
Beside school, college and university students. Targeting the office area is also our one main target. We will keep all those necessary office stationery material and we will give the best quality to the office. We will also offer buying in bulk so that more customers can come to us and put their trust on us. It will contain office papers of different qualities, office file covers of different styles and we will also take orders for the covers of their own logo on files, writing material like pen, pencil etc and many more basic and needy things.
BUSINESS PLAN OF “THE STATIONERY SHOP”
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TARGET MARKET SEGMENT STRATEGY
The target market of the stationery shop is students belonging from all the classes. Referral marketing direct mail campaigns, broachers, TV adds on private channels for the beginning one month will be shown. Other than that we will make our shop pamphlet and we will give to the nearest schools, college and we will give these pamphlet door to door houses inside the city these will be the primary types of
marketing strategies.
MARKET GROWTH
The literacy rate of Pakistan is increasing year by year as showing the
upward moving of rate in given graph:
BUSINESS PLAN OF “THE STATIONERY SHOP”
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So this is showing that the literacy rate is increasing so education system is increasing in Pakistan, and in KPK there is education and people send their children’s to school and colleges for goodness of
their futures.
MARKET NEED
We are targeting the main city area because there is a seriously need of this shop. There is no stationery shop in the area people really suffer hard when they need simple pen and paper and they don’t get this and then they have to go far to another area for buying things. So we are targeting the area with our quality product and services so that we can serve the people for their goodness and enhance our
revenue by creating certain sales.
COMPETITION AND BUYING PATTERNS
Price, quality product, and reputation are such critical success factors in the stationery business industry. The stationery store will compete well in our market by offering competitive prices, high quality products and the availability of the product on time and by maintaining an excellent reputation with customers and the
community in which we serve.
MAIN COMPETETORS
MAQBOOL SATTIONERY MART QISSA KHUWANI BOOK SHOPS GHAFOOR STATIONERY ARSHAD STATIONERY JAN’S SONS
These are our main competitor but these shops are far from the area where we are targeting. These shops are located in kissa khuwani bazaar and our shop is in the main city area, but we will also consider
BUSINESS PLAN OF “THE STATIONERY SHOP”
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them as our main competitor and we will consider their mistakes and
we’ll make their mistakes as our strength.
BUSINESS PLAN OF “THE STATIONERY SHOP”
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ALL YOUR NEEDY STATIONERY THINGS UNDER ONE
ROOF.
BUSINESS PLAN OF “THE STATIONERY SHOP”
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CALCULATION FOR SALES FORECACT
The total number of BECO student = 3295
Market share we are going to take is = 65%
3295 * 0.65 = 2142
FOR COPY
No of student = 2142
Course they take each year = 12
Minimum no of chapter each course has = 5
Minimum no of page each chapter has = 5
Total no of copy student make = 2142*12*5*5 = 642600 page
In amount = 642600 pages*0.40 cent = 257040 ETB (TR from copy)
FOR PRINT
Total no of student to be graduate per year from BECO = 450
Market share we are going to take is = 65%
450*0.65 = 292 students
Minimum no of pages each student print including proposal and research = 40
Additional students print for another purpose = 50
Total no of print student make per year = 292+50=342
Total no of pages for print = 342*40 = 13680 pages
In amount = 13680*0.60 = 8208 ETB (TR from print)
FOR LAMNETING
Minimum No of student BECO accept each year = 400
BUSINESS PLAN OF “THE STATIONERY SHOP”
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Market share = 65%
400*0.65 = 260 student
No of Id each student lament = 1
Additional student lament docs and ID = 90
Total no lament student make per year = 350
In amount 350*3Br = 1050 ETB (TR from lamenting)
FOR SCANNING
No of scan made per year = 800
Market share = 65%
800*0.65 = 520 scans
Total no of scans made per year = 520
In amount = 520*2= 1040 ETB (TR from scanning)
FOR WRITING SERVICE
No of pages we write per year = 2000
Price of each page including print = 3
In amount = 2000*3 = 6000 ETB (TR from writing service)
FOR BINDING SERVICE
No of binding per year = 770
Market share = 65%
770*0.65 = 500 Binding
Price for binding = 5
In amount = 500*5 =2500 ETB ( TR from binding per year)
BUSINESS PLAN OF “THE STATIONERY SHOP”
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TOTAL SALES FORECAST
Total amount of sale per year =
257,040+8,208+1,050+6,000+1,040+2,500 = 275,098 ETB
COSTS OF SALE
FOR PAPER
Total no of pages required per year =
642,600 for copy+ 8,208 for print + 2,000 for writing service + 500 for scanning
= 653,308 (total pages required per year)
In package = 1306.616
In amount = 1306.616*115= 150,260.84
FOR COLOR
One kg color can copy and print 12500 pages
Total no of pages available = 653,308
Total color required = = 653,308/12500 = 52.5424 Kg
Price of one kg of color = 700
52.26464 kg*700= 36773.68 ETB ( total cost for color)
FOR RING
Ring required = 5 packages
One packages of ring = 120 ETB
In amount 5*120 = 600 ETB
FOR HARD PAPER
Hard paper required = 5 packages
One packages of hard paper = 100 ETB
In amount = 5*100= 500 ETB
BUSINESS PLAN OF “THE STATIONERY SHOP”
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FOR TRANSPARENT PAPER
Transparent paper required = 5 packages
One packages of transparent paper =120 ETB
In amount = 5*120 = 600 ETB
FOR LAMNETING PAPER
Lamenting paper required 1.3 packages
One packages of lamenting paper = 250 ETB
In amount = 250*1.3 = 325 ETB
TOTAL COST = 189,864.08 ETB
TOTAL MARGIN = 275,098 ETB - 189,864.08 ETB = 85233.92 ETB
