Gamification in the changing world

What is Gamification ?

Gamification is the use of game-thinking and game mechanics in non-game contexts in order to

engage users and solve problems. Gamification is used in applications and processes to improve user

engagement, ROI, data quality, timeliness, and learning -Wikipedia

Examples: Reward points for

sharing experiences on location based

platforms.

Examples: Reward points for

sharing experiences on location based

platforms.

RedCritter Tracker incorporates gamification elements such as badges, rewards, leaderboards, and ribbons into project management.

Gamifying Fitness at Fitocracy

Gamification in the Enterprise

• Google a day http://youtu.be/mpPK0aktC-Y

• Gamification for employee performance and HR at Rypple, a salesforce.com company

http://youtu.be/Fpw97AIYQ-Q

Critique

• Gamification is an extension of already existing concepts - Happy hours, Loyalty programs etc• “Gamification is marketing bullshit, invented

by consultants as a means to capture the wild, coveted beast that is videogames and to

domesticate it for use in the grey, hopeless wasteland of big business, where bullshit

already reigns anyway” moral philosopher Harry Frankfurt