Date post: | 01-Nov-2014 |
Category: |
Technology |
Upload: | content-crackers |
View: | 541 times |
Download: | 1 times |
Jo Deferm – co-founder Content Crackers
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#vubcc
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Wat heb je nodig om als jongere te starten als ondernemer?
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Waarom ondernemen?
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The best way to
predict the future is to create it.
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You don't get to decide which platform or device your
customers use to access your content: they do!
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#fail
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“I failed in some subjects in exam, but
my friend passed in all. Now he is an engineer in Microsoft and I am the owner”- Bill Gates
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Communicatie vanaf 2000
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#vubcc
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#QualityContent
#BigData #Content vs SEO #Social Search
#Facebook Edgerank
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#vubcc
#QualityContent
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#QualityContent
#vubcc
# Types of content
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#QualityContent
1) Tekst 2) Video 3) Graphics 4) Audio
# Types of content
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#QualityContent
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# Types of content
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#QualityContent
# Types of content
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#QualityContent
usb-stick met 500 foto’s x 4 gasten x 25 foto’s
x 350 vrienden = 35.000 Facebook views
x 1.000 USB’s = 35.000.000 views!
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#QualityContent
# What are we sharing (on Twitter)?
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#QualityContent
# What are we sharing (on Twitter)?
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#QualityContent
# Content lives longer in the Social Media era
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#QualityContent
# Content lives longer in the Social Media era
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#QualityContent
# Content lives longer in the Social Media era
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#QualityContent
# Content lives longer in the Social Media era
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#QualityContent
# Make it easy to share!
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#QualityContent
#BigData Know your customer!
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#BigData
#vubcc
# Getting data is easy
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#BigData
# Using Big Data for more conversion is harder
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#BigData
# Landing page strategy using Big Data
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#BigData
# Landing page strategy using Big Data
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#BigData
#QualityContent You can’t fool Google.
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#QualityContent
#vubcc
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#QualityContent
Prospect MyCompany
# SEO is dead, Content is King
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#QualityContent
#SocialSearch Kiss your privacy goodbye.
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#SocialSearch
#vubcc
# advertising 1981
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#SocialSearch
# advertising 2000 (Google Adwords)
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#SocialSearch
# advertising 2013 (Social Search)
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#SocialSearch
versus
versus
# Facebook Graph Search
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#SocialSearch
# Facebook Graph Search
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#SocialSearch
# Facebook Graph Search
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#SocialSearch
Kiss your privacy goodbye.
#EdgeRank
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#EdgeRank
#vubcc
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#EdgeRank
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Affiniteit ü hoe ‘close’ ben jij met een andere gebruiker? ü one-way-traffic: als een persoon vaker in jouw
nieuwsoverzicht verschijnt, betekent dit niet dat dit andersom ook zo is.
Gewicht ü de ‘waarde’ van de content. ü foto’s, video’s en links hebben de meeste waarde Verval ü nieuwere postings maken meer kans om in het
nieuwsoverzicht te verschijnen dan oudere. ü Timing is everything!
#EdgeRank
#Facebook pages
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#vubcc
#EdgeRank
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#EdgeRank
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#EdgeRank
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Q&A
#vubcc