Download - Gastcollege VUB: Sport en Social Media

Jo Deferm – co-founder Content Crackers

1 www.contentcrackers.be

#vubcc

2

Wat heb je nodig om als jongere te starten als ondernemer?

www.contentcrackers.be


4

Waarom ondernemen?



The best way to

predict the future is to create it.

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You don't get to decide which platform or device your

customers use to access your content: they do!


#fail

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“I failed in some subjects in exam, but

my friend passed in all. Now he is an engineer in Microsoft and I am the owner”- Bill Gates


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Communicatie vanaf 2000


#vubcc







#QualityContent

#BigData #Content vs SEO #Social Search

#Facebook Edgerank


#vubcc

#QualityContent


#QualityContent

#vubcc

# Types of content


#QualityContent

1)  Tekst 2)  Video 3)  Graphics 4)  Audio

# Types of content


#QualityContent


# Types of content


#QualityContent

# Types of content


#QualityContent

usb-stick met 500 foto’s x 4 gasten x 25 foto’s

x 350 vrienden = 35.000 Facebook views

x 1.000 USB’s = 35.000.000 views!


#QualityContent

# What are we sharing (on Twitter)?


#QualityContent

# What are we sharing (on Twitter)?


#QualityContent

# Content lives longer in the Social Media era


#QualityContent



#QualityContent



#QualityContent



#QualityContent

# Make it easy to share!


#QualityContent

#BigData Know your customer!


#BigData

#vubcc

# Getting data is easy


#BigData

# Using Big Data for more conversion is harder


#BigData

# Landing page strategy using Big Data


#BigData

# Landing page strategy using Big Data


#BigData

#QualityContent You can’t fool Google.


#QualityContent

#vubcc


#QualityContent

Prospect MyCompany

# SEO is dead, Content is King


#QualityContent

#SocialSearch Kiss your privacy goodbye.


#SocialSearch

#vubcc

# advertising 1981


#SocialSearch

# advertising 2000 (Google Adwords)


#SocialSearch

# advertising 2013 (Social Search)


#SocialSearch

versus

versus

# Facebook Graph Search


#SocialSearch



#SocialSearch



#SocialSearch

Kiss your privacy goodbye.

#EdgeRank


#EdgeRank

#vubcc

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#EdgeRank

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Affiniteit ü hoe ‘close’ ben jij met een andere gebruiker? ü one-way-traffic: als een persoon vaker in jouw

nieuwsoverzicht verschijnt, betekent dit niet dat dit andersom ook zo is.

Gewicht ü de ‘waarde’ van de content. ü  foto’s, video’s en links hebben de meeste waarde Verval ü nieuwere postings maken meer kans om in het

nieuwsoverzicht te verschijnen dan oudere. ü Timing is everything!

#EdgeRank

#Facebook pages


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#EdgeRank

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#EdgeRank

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#EdgeRank


Q&A

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