Gather 'Round

Using Storytelling to increase your influence

Highlights and Insights

What are we going to talk about today?

• Benefits of Storytelling

• Fortifying your Why

• Telling someone else's story

• Practice

My name is Rachel D FoxW

ho

am

I?FORMER PROJECT

MANAGER/TRAINER/TECHNICAL

SUPPORT/SALES/QA

Just look at my LinkedIn profile, it's

pretty massive.

BUSINESS OWNER

I own 2 for profit and 1 nonprofit

organizations.

ABSOLUTELY NO RIGHT

OR WRONG ANSWERS!

Heard any good stories lately?

The Results

EVERYONE ELSE

REMEMBERS THE

STORIES.

OF PEOPLE REMEMBER THE

STATISTICAL DATA THROWN

AT THEM

5%

Tell me the facts and I'll learn.

Tell me the truth and I'll believe.

But tell me a story and it will live

in my heart forever.

- Native American Proverb

Why Storytelling?

Nearly 70% of information is

retained when it's told as a story.

Your brain likes it

better.

People can only handle information

in 10 minute chunks.

It keeps the

attention of your

audience.

Stories gives your audience all the

"feels" and that sticks better than

Thanksgiving dinner.

Emotional

Connection

Fortify your

Why

Once you find your why, it's

time to fortify with a good

story AND tell it right.

Ho

w t

o t

ell

a g

oo

d s

tory

Tell me don't Sell

me

Stories are best told when they are

told as if you were chatting with

friends.

Pace yourself but don't

take your sweet time

either.

Elements of a

Good Story

GOOD SETUP

Tell us where it all began.

INSERT THE CONFLICT

What's the issue, problem, hurdle, etc.

COMPELLING ACTION

What's the "so what" in all of this. This is a

good place to say "the reason why I'm telling

you this is..."

LAND WITH YOUR ASK

Typically stories are told to prove a point,

make and ask, or evoke some other type of

action such as laughter.

Telling someone else's story

• Find something about that story you can connect with

• Tell it from YOUR perspective

• Give the highlights and refer to the details (i.e. a movie, a book, an article, or the person the story is about)

Give credit where credit is due

Be truthful about

where the story

came from

PRACTICE FIND A PARTNER OR

GROUP

DECIDE IF YOU'RE

TELLING YOUR STORY

OR SOMEONE ELSE'S

GIVE IT A TRY IN 2 TO

5 MINUTES

STORIES OVER

STATS

THE BETTER YOUR

STORY, THE BIGGER

YOUR INFLUENCE

USE STORIES TO

FORTIFY YOUR WHY

Useful Storytelling Tips

Final Words

When people put their

kids to sleep, nobody

reads them bedtime

facts.

JONAH BERGER