GAZETA.RU
• Gazeta*.Ru – is a leading Russian online periodical, well known for its efficiency, consistency and wide audience coverage. Gazeta .Ru, by analogy with traditional newspapers, involves the following rubrics: Politics, Business, Finance, Social, Science, Comments, Culture, Sports and Auto. A number of supplements are included: “Financial aid“, “Tech spot”, Vacations, Housing, Education, Extreme and Style.
• Gazeta.Ru is read by more than 250 000 unique users daily. Our readers represent the most active and prosperous part of Russian society, and that fact makes Gazeta.Ru a very attractive advertising solution.
*ГАЗЕТА (Gazeta) - “Newspaper” in Russian
Gazeta.Ru is one of the most popular Internet Gazeta.Ru is one of the most popular Internet resources in Russiaresources in Russia
Source: TNS Gallup Media, Marketing Index
Top Internet resources by visitors per month*% of all urban inhabitants in Russia; Russia: 16+ years old; Period: 1st half 2005
8,2
10,7
6,1
2,2
1,9
1,8
0 2 4 6 8 10 12
АФИША(WWW.AFISHA.RU)
ГАЗЕТА.RU(WWW.GAZETA.RU)
АВТОМОБИЛИ В РОССИИ(WWW.AUTO.RU)
MAIL.RU(WWW.MAIL.RU)
RAMBLER(WWW.RAMBLER.RU)
ЯNDEX(WWW.YANDEX.RU)
multiservice portals ( "Advertising Industry" Magazine definition)
Continued growth in online traffic illustrates the vitality of Gazeta.Ru
Gazeta.Ru is growing mediaGazeta.Ru is growing media
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500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
2002 2003 2004 2005 2006
Source: Rambler Top100. February – March data used
Visitors per month.
• 250 000+ unique users daily• 8 000 000+ hits per week• 2 300 000+ unique visitors per month• "at work" audience • 6-7 pages viewed by visitor (in average)• 73.2% of readers are older than 20• 42 % of readers have $1000+ monthly
income
Gazeta.Ru audience statisticsGazeta.Ru audience statistics
Gazeta.Ru front page, as any traditional newspaper, contains headings of the most important articles of the issue, breaking news and announces of analytical notes
Gazeta.Ru Front pageGazeta.Ru Front page
• 350 000 hits per day
• 100 000 unique visitors per day
Day Chronicle
Up to minute information about Russian and world events
Gazeta.Ru - NewsGazeta.Ru - News
• 56 000 hits per day• 20 000 unique
visitors per day
News of the Hour
The most important and breaking news
•50 000 hits per day•18 000 unique visitors per day
An impartial coverage of the main Russian and international political events. Exclusive information from Kremlin and Russian “White House”.
Interviews with officials and politicians, experts’ comments and estimations…
A lot of readers call this column “The Isle of Independence” in Russian mass media
Gazeta.Ru - PoliticsGazeta.Ru - Politics
• 125 000 hits per day
• 35 000 unique visitors per day
Legislation in business sphere, Russian business giants, famous deals details and inside information, executives
interviews and analysis…
Gazeta.Ru - BusinessGazeta.Ru - Business
• 43 000 hits per day
• 15 000 unique visitors per day
Banks, exchanges and insurance companies are in focus in this column. Exchange rates, stock quotes,
news and market trends…
Gazeta.Ru - FinanceGazeta.Ru - Finance
• 23 000 hits per day
• 15 000 unique visitors per day
Recent discoveries of Russian and foreign scientists and engineers, Scientists’ aims, problems and
perspectives. Popular Science Lections and readers Discuss Club. Complicated problems and discoveries
given in simple words.
Gazeta.Ru - ScienceGazeta.Ru - Science
• 20 000 hits per day
• 12 000 unique visitors per day
Topics that everybody is interested in – health, kids, sensation and catastrophes. Journalists’ investigations and reports – from
Britney Spears to Russian prisons.
Gazeta.Ru - SocietyGazeta.Ru - Society
• 90 000 hits per day
• 70 000 unique visitors per day
Traditionally a very popular rubric. Strong journalists’ materials, sport news, on-line translations of the most important matches,
accurate result tables draw a heavy traffic to these pages. Gazeta.Ru“Sports” section bits most of sport portals in RU-net.
Gazeta.Ru - SportsGazeta.Ru - Sports
• 300 000 hits per day
• 80 000 unique visitors per day
Journalists’ analysis of changes in Russian legislation concerning automobiles: traffic rules, customs duty for new and used cars, etc.
Also in this rubric: test-drives, auto news, retro car histories, specialists' advices, “People’s trail” – weekend auto traveling project.
Gazeta.Ru - AUTOGazeta.Ru - AUTO
• 45 000 hits per day
• 20 000 unique visitors per day
Books and movies, galleries, concerts and theatre premieres – professional reviews cover most significant
and peculiar events in the world of art.
Gazeta.Ru - CultureGazeta.Ru - Culture
• 47 000 hits per day
• 22 000 unique visitors per day
Movie guide and event calendar, exhibitions program and theatre playbill…
Redesigned column will be launched by mid – May, 2006.
Gazeta.Ru - Weekly Gazeta.Ru - Weekly scheduleschedule
• 40 000 hits per day
• 15 000 unique visitors per day
Gazeta.Ru - Gazeta.Ru - SupplementSupplementss
• More interactivity• “Personal experience” – letters
from readers are published• Readers’ opinions about articles
are published• Commercial publications
acceptable• Classifieds placing
“Financial aid“, “Tech spot”, Vacations, Housing, Education, Extreme and Style are consumer -
oriented rubrics notable by
SupplementSupplementss
Financial aid
Private investors’ opportunities on Russian financial market, financial instruments variety, new banking services, saving programms and discounts.
25 000 hits per day7 000 unique visitors per day
Housing
Actual information about Russian real estate sector (both private and commercial): price trends, perspectives analysis, public policy on this field, Moscow and St.Petersbourg city news.
Interiors and design, renovations and ergonomics draw out pithy discussions among readers.
30 000 hits per day8 000 unique visitors per day
SupplementSupplementss
Tech spot Hi Tech sector news and events: exhibitions and products review. New products: computers and communication facilities, software and home equipment. Market trends and price analysis.
15 000 hits per day6 000 unique visitors per day
Education
Information for modern people, keeping pace with time. University education in Russia and abroad, post-graduate education and MBA… Education costs…
19 000 hits per day5 000 unique visitors per day
SupplementSupplementss
Vacations
Travel news, announcements of interesting events in Europe and over the world. A lot of readers come here to get a travel advice or to share their experience.
15 000 hits per day6 000 unique visitors per day
Style
How to make your life uncommon, joyful and healthy, how to surround yourself with beautiful and comfortable things - news and articles here give the answers. High society news and celebrities interviews.
15 000 hits per day5 000 unique visitors per day
Extreme
Articles and news related to sport activities: skiing, snowboarding, surf-riding, auto tourism, etc.
10 000 hits per day5 000 unique visitors per day
Classifieds
3 000 hits per day1 000 unique visitors per day
SupplementSupplementss
Gazeta.Ru - Our readersGazeta.Ru - Our readers
• Banking and Financial Services
• Oil and gas
• Energy
• Telecommunications
• Metallurgy
• Media
• Research institutes
• Academic universities
Our readers are mainly executives and employees of RussianOur readers are mainly executives and employees of Russian and international companies in such industries as:and international companies in such industries as:
Gazeta.Ru - Our readersGazeta.Ru - Our readers
• MICEX
• Russian Trading System
• Sibirian Interbank Currency Exchange
• International Moscow Bank
• ABN AMRO
• Gazprombank
• Renaissance Capital
• Deutsche UFG
• CREDIT SUISSE
• Bank of Moscow
• Sudostroitelny Bank
• Bank SNORAS (Lithuania)
• Veles Capital
• Insurance Group Progress
• Insurance company “Russian World”
• SOGAZ Insurance Group
• StroyCredit Bank
• Kuznetsky Most Investment bank
• Finansbank
The list below is the short sample of companies our readers work forThe list below is the short sample of companies our readers work for
Banks and Financial*Banks and Financial*
Source: Rambler Top100 statistics
Gazeta.Ru - Our readersGazeta.Ru - Our readers
• Independent Media• Interfax agency• Radio station “Echo Moscvy”• Expert magazine• Burda Media• VGTRK - Russian State Television and Radio Broadcasting
Company• FOCUS News Agency• Open Systems Publishers• Sky Media (Estonia)• Afisha.ru• Radio Maximum
The list below is the short sample of companies our readers work forThe list below is the short sample of companies our readers work for
Media*Media*
Source: Rambler Top100 statistics
Gazeta.Ru - Our AdvertisersGazeta.Ru - Our Advertisers
• MOTOROLA
• Rosbank
• Planeta Fitness
• Audi
• Toyota
• Mr. English
• Tez Tour
• Instituto de Turismo de Espaсa
• Western Union
… and many others
Gazeta.Ru has attracted hundreds of advertisers and sponsors since 1999. Below is a sampling of some
international, regional and local brands that have benefited from exposure on Gazeta.Ru.
For advertisers:
Brand recognition sponsorshipsponsorship non-standardnon-standard
advertisementadvertisement
Sale increase banner advertisementbanner advertisement actions announcementsactions announcements
ContactContact with customers with customers articlesarticles on-line consultations on-line consultations pollspolls
PRPR interviewsinterviews articlesarticles on-line consultations on-line consultations
Your task Our solution
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