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real measurable Impact www.genesisbm.in
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Corporate Responsibility Practice
January 2013
• Is integrated with business objectives and core competencies
• Is designed to create business value and positive social change
• Is addressing all the stakeholders in the entire supply chain thereby creating a
greater business value proposition
• Is designed for measurement, reporting and communication
• Enhances trust and engagement with key stakeholders
HOW WE DEFINE CR
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• Intensifying government focus on private sector’s contribution to inclusive growth and
sustainable development
• New Companies Law, 2012: passed in Lok Sabha; this includes CSR disclosure
mandates and CSR spending normative benchmarks for Private Sector
• National Action Plan on Climate Change • In mission mode on: energy efficiency, water and sustainable habitat
• National thrust on skills development for employability
• Ministry of Corporate Affairs voluntary guidelines on CSR issued in December 2009 and
updated in 2011 • Specific budget allocation | Caring for all stakeholders | Structured dissemination
• SEBI’s directive mandating inclusion of data/information on Business Responsibility
performance in the Annual Reports for the top 100 listed entities (market capitalization)
at BSE & NSE as on March 31, 2012
• Multi-stakeholder imperatives towards responsible investing in India
• Increasing acceptability of ISO 26000 standards • Organisational Governance | Human Rights | Labour Practices | Environment| Fair operating
practices | Consumer issues | Community involvement & development
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CONTEXT IN INDIA
Expertise
4
>
Audit & Benchmarking
Evaluation & Reporting
Strategy & Frameworks
Program & Partnerships
Baseline studies
Results-based
management
Outcomes
assessment
Sustainability
reporting
Community
investment
Employee
volunteering
Inclusive business
models
Supply Chain
Situation analysis
Peer & competitor
benchmarking
Stakeholder
perceptions
Community needs
assessment
Co-creation of social
& business value
Stakeholder
engagement
Thematic scoping
Priority roadmaps
Skills & Livelihoods | Education & empowerment Health & safety | Environment & climate change
HOW to address the cause of malnutrition in India through
a responsible marketing strategy with a multi-stakeholder
approach?
BY actively supporting the cause of malnutrition with
involvement from different community, government, and
other critical stakeholders for capacity building and
comprehensive education and sensitisation of various
target groups thus building a strong case for a community
owned nutrition security programme
DELIVERING project creation and execution through
building credible partnerships
Client – MNC in Health & Nutrition
5
>
WORK OUR
HOW to evaluate the communication of Public Sector
Undertakings (PSUs) on their engagements in CSR?
BY conducting a comprehensive secondary research
review of CSR information in the public domain and
interacting with internal stakeholders of a select set of
PSUs
DELIVERING a critical review and analysis and insights
based recommendations vis-à-vis practices on CSR , and
its communication and dissemination strategy, from the
view point of capacity building on PSUs
Client – International Development Bank
WORK OUR
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HOW to develop a holistic community engagement plan for
upcoming clients Plant at Pune ?
BY undertaking a comprehensive community needs
assessment study in a number of villages around Pune
DELIVERING detailed socio-economic profile of villages,
identifying key needs of the community and developing
community development plan
Client – Fortune 500 Company
7
WORK OUR
HOW to promote the client as an environmentally
responsible corporate citizen
BY designing integrated and customised waste
management programmes for its offices & nearby
communities across India and through engagement with
credible and specialist NGOs
DELIVERING replicable and sustainable waste
management framework and models across twelve major
cities of India
Client - A Telecom Multinational
8
WORK OUR
HOW to promote sustainable agricultural practices in India
BY Knowledge empowerment and support to farmers
through a comprehensive agricultural extension service
programme in India
DELIVERING a replicable Agricultural Extension Services
(AES) programme significantly benefiting over 3000 farmers
and establishing value chain linkages
Client - Global Fertiliser & Mining company
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WORK OUR
HOW to increase community participation in client’s efforts
to promote waste management in India
BY designing community engagement and awareness
strategy incrementally from micro to Macro level involving
academic institutions and neighbourhood communities
DELIVERING periodic awareness engagement activities
and increasing community participation aligned with client’s
business goals.
Client – MNC in secondary metals
10
WORK OUR
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WORK OUR
A Delhi University Post Graduate with over 22 years of
experience with NGOs, Bi & Multi-lateral donors,
Government and Corporate sector in key positions
Expertise
Business Sustainability
Environmental Sustainability
Child health and development
Health
Sustainable livelihoods
Evaluation and Monitoring
Advocacy
Capacity Building
Tapan Chowdhury, Managing Partner
TEAM OUR
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Masters of Social Work, University of Delhi Graduate with close to 8
years of experience of working with NGOs and Corporate sector
Expertise
CR Strategy Creation
CR Research and Benchmarking
CR and Sustainability Reporting
CR communications
Cause Related Marketing
Community needs assessment
Project Planning and Management
Vijay Bhaskar, Specialist
13
TEAM OUR
M. A. in Social Work, TISS and Law Graduate with over 7 years of
experience of working with NGOs and Corporate sector
Expertise
Corporate Responsibility
Business Sustainability
Strategic CR Planning
CR Communications
Project Development & Management
Sustainability Reporting- GRI
UNGC, IFC, ISO 26000 Standards/Guidelines compliance Initiative
Business & Human Rights
CR Research (primary/secondary)
Ashish Srivastava, Specialist
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TEAM OUR
M. A. in Social Work, TISS graduate with over 5 years of experience of
working in development sector
Expertise
Program planning
Project management and implementation
Monitoring and Evaluation
Documentation
Health
Livelihood
Nidhi Dubey, Specialist
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TEAM OUR
M. A. in Sociology, Delhi School of Economics, B.A (English), St.
Stephen’s College with 2 years of work experience
Expertise
Corporate Social Reasonability
Education
Health
Women Empowerment
Documentation
Research
Michelle Maxon, Junior Specialist
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TEAM OUR
+91-98736-08232
+91-99998-31856
+91-9999380157
www.genesisbm.in
Contact
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