GDS International - Next - Generation - Telecommunications - Summit - North - America - 8

Optimizing, Monetizing & Personalizing Broadband Services

Use Cases

Table of Contents

Introduction ....................................................................................... 2

Use Case 1: Fair Use Management ........................................................ 4

Use Case 2: OTT Video Caching ............................................................. 6

Use Case 3: OTT Video Optimization ..................................................... 8

Use Case 4: Service Tiering ................................................................. 10

Use Case 5: Bill Shock Prevention........................................................ 12

Use Case 6: Off-peak Happy Hour ....................................................... 14

Use Case 7: Volume Charging (Quota) ................................................. 16

Use Case 8: Application-based Charging .............................................. 18

Use Case 9: Bandwidth on Demand Turbo Boost .................................. 20

Use Case 10: Illegal Content Blocking .................................................. 22

Use Case 11: DDoS Protection ............................................................ 24

Use Case 12: Blacklist Prevention ........................................................ 26

Network Deployment Diagrams .......................................................... 28

Glossary ........................................................................................... 30

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Optimizing, Monetizing & Personalizing Operator Networks

Notice of Confidentiality

This document contains proprietary information that is the sole property of Allot Communications. No part of its content may be used for any other purpose, disclosed to any party or reproduced by any means, electronic or mechanical, without the express prior written permission of Allot Communications.

Copyright © 2011 Allot Communications. All rights reserved.

Allot Communications, Allot NetEnforcer and the Allot logo are registered trademarks of Allot Communications. All other brand or product names are trademarks or registered trademarks of their respective owner(s).

All Information and specifications subject to change without notice.

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

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Introduction ....................................................................................... 2














Glossary ........................................................................................... 30







Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

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Introduction

Use Case 1: Subscriber Behavior Analysis

Use Case 2: Fair Use Mamagement

Use Case 3: OTT Video Caching

Use Case 4: OTT Video Optimization

Use Case 5: Service Tiering

Use Case 6: Device Awareness

Use Case 7: Bill Shock Prevention

Use Case 8: Off-peak Happy Hour

Use Case 9: Volume-based Charging

Use Case 10: Application-based Charging

Use Case 11: Bandwidth on Demand Turbo Boost

Use Case 12: Illegal Content Blocking

Use Case 13: DDoS Protection

Use Case 14: Blacklist Prevention

Network Deployment Diagrams

Introduction 2

Introduction

Optimize, Monetize and Personalize your Network With demand for broadband hungry applications growing exponentially in recent years, broadband service providers are constantly looking for ways to capitalize on their investments in network infrastructure, while maintaining high subscriber quality of experience.

Allot solutions offer a uniquely broad range of services that help mobile, fixed and converged broadband service providers achieve just that – allowing them to fully optimize, monetize and personalize their networks.

This handbook presents a selection of real network use cases that leverage the power and innovation of Allot’s technology and products.

2

Introduction 2

Introduction

Optimize, Monetize and Personalize your Network With demand for broadband hungry applications growing exponentially in recent years, broadband service providers are constantly looking for ways to capitalize on their investments in network infrastructure, while maintaining high subscriber quality of experience.

Allot solutions offer a uniquely broad range of services that help mobile, fixed and converged broadband service providers achieve just that – allowing them to fully optimize, monetize and personalize their networks.

This handbook presents a selection of real network use cases that leverage the power and innovation of Allot’s technology and products.


Optimization With ever-increasing growth in demand for OTT applications and services, broadband service providers are increasingly under pressure to manage the impact these offerings have on the network and the costs they impose.

This can be done by implementing policies that appropriately reflect the value that a particular application – such as VoIP or video streaming – presents to both operator and subscriber, while managing its utilization of network resources, and optimizing QoS (Quality of Service) and user experience. And that’s exactly what Allot’s solutions enable – effectively turning broadband pipes into truly smart networks.

Monetization Allot solutions offer broadband service providers the ability to deploy new charging models. These not only allow them to accurately bill subscribers, but to also generate new revenue and increased ARPU from existing traffic and OTT application usage.

Personalization Personalized service packages enable subscribers to benefit from enhanced QoE (Quality of Experience). They may leverage the high level of personalization provided to select the services, applications and content they wish to consume – on both fixed and mobile devices – at the most convenient price point.

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Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Use Case 7: Volume Charging (Quota) 16

Use Case 7: Volume Charging (Quota)

Volume charging enables broadband service providers to translate increased usage into proportional revenue growth. It also helps them better regulate network utilization.

The volume charging solution makes it possible for operators to offer a choice of quota packages priced according to the volume of data traffic allowed during a one-month period. Subscribers gain complete transparency regarding their actual data consumption, and the ability to control monthly costs.

The solution opens up further monetization opportunities by allowing subscribers who have exceeded their quota to temporarily “top-up” their volume allowance for a fee, or to upgrade to higher quota plans. Volume charging also promotes fair use, as heavy users are no longer subsidized at the expense of others.

Volume Charging Key Benefits

Increase ARPU

Close the gap between network usage and revenues

Reduce churn

Optimize Monetize

Personalize Network Offload

Network Security Online Charging

Postpaid Prepaid QoE QoS

Converged

4 Use Case 1: Subscriber Behavior Analysis

Use Case 1: Subscriber Behavior Analysis

The incredible growth of the smartphone and mobile devices market along with the equally phenomenal growth in the number of applications available to run on these devices, are overwhelming broadband service provider networks and squeezing their profit margins.

The ability to identify what applications are most popular, and combine those insights with demographics, location, device and time of day data, allows broadband service providers to design specific application packages and to monetize broadband usage.

For instance, say that Facebook is the most popular application for users between the ages of 16 and 24, as well as being the most popular application used every day after 5PM, including weekends. The broadband service provider may offer an unlimited plan valid after 5PM or a Facebook service plan for youngsters. These new income streams will help to meet rising network costs as well as reflect the true value of these services.

Subscriber Behavior Analysis Key Benefits

Increase revenues

Optimize network resources

Enhance customer satisfaction

Use Case 4: Service Tiering 10


Service tiering allows broadband service providers to tailor competitive service plans to specific market demographics and subscriber preferences.

Basic, advanced and premium service tiers may be defined to accommodate different speeds (Mbps), QoS, usage allowances, Happy Hours, fair use provisions, specific application SLAs and more.

For example, a basic service plan could offer a certain speed for all usage types plus a monthly volume allowance plus a free or discounted Happy Hour.

A more personalized plan could offer a certain speed for all usage types plus a monthly volume allowance, with unlimited use of such social networking sites as Facebook, Twitter and LinkedIn, plus priority delivery of VoIP and gaming applications.

Service tiering can help operators easily combine a diverse range of service parameters to provide each subscriber with the right service plan at the right price.

Service Tiering Key Benefits

Increase revenue and upsell opportunities

Optimize network resource management


Optimize

Monetize

Personalize Network Offload Network

Security Online Charging Postpaid Prepaid QoE QoS

Converged

Analytics Prepaid QoE QoS


Fair Use Management Solution Flow

The fair use management solution detects network congestion in part of the network

The solution can rate-limit the traffic of all subscribers in that part of the network, or can apply different rate limits, depending on the SLA in individual subscribers’ service plans

Once the congestion has subsided, rate limits are lifted. Throughput and QoS enforcement return to normal for all subscribers

Fair use management solution detects network congestion in part of network

Solution can rate-limit traffic of all subscribers in that part of network

Solution can optionally apply different rate limits, as per individual subscribers’ service plan SLAs

Once congestion has subsided, rate limits lifted, throughput and QoS enforcement return to normal

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30







Increase ARPU


Reduce churn

Optimize Monetize




Converged


Volume Charging Solution Flow

Volume charging solution tracks usage and sends individual subscribers ongoing notifications on the volume of data (i.e. percentage of quota) consumed to date

The solution detects when quota consumption is approaching or has reached 100%, and automatically directs subscribers to a portal, where they may choose from a number of options:

Agree to limited throughput for the remainder of the billing period

Purchase a volume top-up for the remainder of the billing period

Purchase a different service plan with greater volume allowance

The subscribers’ quota is automatically reset at the end of the billing period












Optimize

Monetize



Converged

Subscriber Behavior Analysis Solution Flow

Broadband service provider identifies one or more popular applications on his network

This information is sent to marketing that will define specific packages based on demographics and other segmentation tools

A new package is offered to a segment of the broadband service provider’s sub-scriber base

Marketing defines specific packages

A new package is offered to a segment of the subscriber base

Information is sent to marketing

One or more popular applications are identified in the network

Use Case 1: Fair Use Management 4

Use Case 1: Fair Use Management

Whether providing fixed or mobile connectivity, broadband service providers must constantly struggle to deliver fair and consistent QoE to all network subscribers, while refraining from making further investments in network resources.

No single user is to be discriminated against, yet at the same time, none are to be allowed to abuse shared network resources at the expense of others.

The fair use management solution ensures that no individual subscriber disrupt the service provided to others. It does so by managing throughput and subscriber QoE on the basis of congestion thresholds across the entire network.

Fair Use Management Key Benefits

Reduce network congestion

Enhance QoE and reduce churn

Generate service upsell opportunities

Optimize

Monetize Personalize Network

Offload Network Security Online

Charging Postpaid

Prepaid QoE QoS

Converged

subscriber disrupts the service provided to others. It does so by

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Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30



Analytics

Use Case 1: Fair Use Management 4

Use Case 1: Fair Use Management

Whether providing fixed or mobile connectivity, broadband service providers must constantly struggle to deliver fair and consistent QoE to all network subscribers, while refraining from making further investments in network resources.

No single user is to be discriminated against, yet at the same time, none are to be allowed to abuse shared network resources at the expense of others.

The fair use management solution ensures that no individual subscriber disrupt the service provided to others. It does so by managing throughput and subscriber QoE on the basis of congestion thresholds across the entire network.

Fair Use Management Key Benefits

Reduce network congestion

Enhance QoE and reduce churn

Generate service upsell opportunities

Optimize



Charging Postpaid

Prepaid QoE QoS

Converged










Use Case 2: OTT Video Caching 6


With increased demand for OTT video content and streaming applications, broadband service providers have been hard pressed to meet subscribers’ QoE expectations.

Streaming video is particularly susceptible to network congestion and latency that cause unwanted buffering and time-outs for video viewers. This is especially true for OTT Internet applications that are not provisioned by the operator.

The OTT video caching solution greatly improves video delivery by storing large and popular video files in the service provider network, assuring that they be closer to the subscriber and can be retrieved quickly.

OTT Video Caching Key Benefits

Reduce bandwidth use and costs on peering and transit links

Reduce churn through improved video QoE

Accelerate video delivery

Optimize Monetize

Personalize

Network Offload Network Security

Online Charging Postpaid Prepaid

QoE QoS

Converged

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Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30



Analytics

Use Case 2: OTT Video Caching 6


With increased demand for OTT video content and streaming applications, broadband service providers have been hard pressed to meet subscribers’ QoE expectations.

Streaming video is particularly susceptible to network congestion and latency that cause unwanted buffering and time-outs for video viewers. This is especially true for OTT Internet applications that are not provisioned by the operator.

The OTT video caching solution greatly improves video delivery by storing large and popular video files in the service provider network, assuring that they be closer to the subscriber and can be retrieved quickly.

OTT Video Caching Key Benefits

Reduce bandwidth use and costs on peering and transit links

Reduce churn through improved video QoE

Accelerate video delivery

Optimize Monetize

Personalize



QoE QoS

Converged


OTT Video Caching Solution Flow

A subscriber requests video file

The video request is redirected to the OTT video caching solution

If the content is already in cache storage, it is delivered to the subscriber from the cache server

If the content is not in cache storage, it is delivered to the subscriber from the Internet and is simultaneously cached for future use

Use Case 3: OTT Video Optimization 8


With sporting events, movies and entertainment always in high demand, it’s no surprise that video streaming is among the most popular network applications. It’s also subject to subscribers’ highest service quality expectations.

Meeting these expectations is no simple challenge for broadband service providers, who constantly struggle to deliver high quality video, without repeated buffering, timeouts or disruptions, all while keeping infrastructure expenses to a reasonable level.

The OTT video optimization solution intelligently adjusts and optimizes a video stream according to the specific target device and subscriber requesting it. When offered as a value-added service, the solution optimizes only those flows generated by subscribers to the service. This allows operators to reduce service deployment and network infrastructure requirements.

OTT Video Optimization Key Benefits

Contain infrastructure costs

Increase ARPU

Meet customer experience requirements

Optimize



Charging Postpaid

Prepaid QoE QoS

Mobile

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Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30


Use Case 4:

Analytics

Use Case 3: OTT Video Optimization 8


With sporting events, movies and entertainment always in high demand, it’s no surprise that video streaming is among the most popular network applications. It’s also subject to subscribers’ highest service quality expectations.

Meeting these expectations is no simple challenge for broadband service providers, who constantly struggle to deliver high quality video, without repeated buffering, timeouts or disruptions, all while keeping infrastructure expenses to a reasonable level.

The OTT video optimization solution intelligently adjusts and optimizes a video stream according to the specific target device and subscriber requesting it. When offered as a value-added service, the solution optimizes only those flows generated by subscribers to the service. This allows operators to reduce service deployment and network infrastructure requirements.

OTT Video Optimization Key Benefits

Contain infrastructure costs

Increase ARPU

Meet customer experience requirements

Optimize



Charging Postpaid

Prepaid QoE QoS

Mobile


OTT Video Optimization Solution Flow

Subscribers sign up for a video optimization service (e.g. enhanced Internet HD video)

When subscriber traffic is detected, the policy server checks their profile to determine video optimization service eligibility

The solution detects subscriber video traffic, and directs it to its video optimization service (or to a similar, 3rd party service)

The optimized video stream is delivered to the subscriber’s handset or PC

Subscribers sign up for video optimization service

Subscriber traffic detected; policy server checks subscriber profile for video optimization service eligibility

Subscriber video traffic detected and directed to video optimization service (or to similar,3rd party service)

Optimized video stream delivered to subscriber’s handset or PC












Optimize

Monetize



Converged

12

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30


Use Case 5:

Analytics












Optimize

Monetize



Converged


Service Tiering Solution Flow

Each subscriber is assigned to a basic, advanced, premium or other service plan, which defines the speed, QoS, priorities, usage allowance, fair use provisions and value-added services that he or she will receive, among others

All traffic generated by that subscriber is treated accordingly

For example, if a usage allowance is included in the plan, the subscriber’s traffic will be metered and volume caps enforced

Another example: if the plan includes priority for VoIP, that application will receive guaranteed bandwidth, even during peak or other periods of congestion

Subscriber assigned toa basic, advanced, premium or other service plan

All traffic generated by subscriber treated as per service plan definitions

Example 1: if a usage allowance is included in plan, subscriber’s traffic is metered and volume caps enforced

Example 2: if plan includes priority for VoIP, that application will receive guaranteed bandwidth, even during peak or other periods of congestion

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30







Increase ARPU


Reduce churn

Optimize Monetize




Converged

14 Use Case 6: Device Awareness

Use Case 6: Device Awareness

The ability to differentiate between different devices (dongles, smartphones, tablets) and different handset makers (iPhone, Samsung, and Blackberry Bold etc.) and the most popular applications for each type of device or handset, greatly improves broadband service providers’ ability to introduce subscriber-centric service plans.

Some handsets feature specifications and capabilities that are a better fit for running certain types of bandwidth-hungry applications. Video, VoIP and gaming packages can be designed to enhance the specific differentiators of each device and to respond to the needs of savvy subscribers that make educated choices in choosing specific handsets to accommodate their broadband usage.

For example, broadband service providers can define a special video package for HD HTC users, or a gaming package for iPhone users. Device information can also be combined with other demographic information to define even more personalized packages. These kinds of personalized packages allow broadband service providers to deliver the speed, optimization, and unlimited use of pre-determined applications such as YouTube or Skype, therefore offering the right package at the right price.

Device Awareness Key Benefits

Increase revenue


Reduce churn












Optimize

Monetize



Converged

Analytics Prepaid QoE QoS

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30







Increase ARPU


Reduce churn

Optimize Monetize




Converged


















Device Awareness Solution Flow

A video data session is identified

Mobile session data is collected to identify the device name and category , the OS type and manufacturer name

The information is treated by the charging solution where it is combined with other demographic data

An up sell message is sent to the subscriber, offering a video package

All data is managed

Up sell specific package

The device is identified

Data session identified












Optimize

Monetize



Converged

Use Case 5: Bill Shock Prevention 12


Nobody likes unpleasant surprises – especially not expensive ones, such as an unexpectedly high mobile data bill.

When faced with a surprisingly high charge for roaming data services upon returning home from abroad, customers are likely to be in for a shock. Valid or not, they will likely fight it. Hoping to keep customer satisfaction and retention high, operators may end up waiving the extra charges and pick up the tab themselves, resulting in significant losses in revenue. This phenomenon has resulted in legislation and regulations to prevent bill shock.

Bill shock prevention enables operators to notify roaming subscribers of data session costs in real time, and require that they acknowledge these charges before establishing a connection.

Bill Shock Prevention Key Benefits

Comply with regulations

Increase customer loyalty

Generate additional revenue via new upsell opportunities

Optimize

Monetize Personalize



QoE QoS

Mobile

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

16 Use Case 7: Bill Shock Prevention


Analytics


Bill Shock Prevention Solution Flow

When a mobile broadband session is initiated, the solution detects the subscriber’s roaming state and redirects his or her browser to a dedicated landing page

There, the subscriber may choose one of the following options:

Purchase a package that blocks certain content when roaming

Purchase a special, discounted roaming data package for the duration of his or her travels

Acknowledge the additional charges and continue under the current service plan

Subscribers gain billing transparency and better control over their roaming charges, resulting in increased loyalty to their service provider

Detect subscriber’s roaming state on initiation of mobile broadband session and redirect browser to dedicated landing page with multiple options

Option 1: Purchase a package that blocks certain content when roaming

Option 2: Acknowledge additional charges and continue under current service plan

Option 3: Purchase a special, discounted roaming data package for duration of subscriber’s travels

Use Case 5: Bill Shock Prevention 12


Nobody likes unpleasant surprises – especially not expensive ones, such as an unexpectedly high mobile data bill.

When faced with a surprisingly high charge for roaming data services upon returning home from abroad, customers are likely to be in for a shock. Valid or not, they will likely fight it. Hoping to keep customer satisfaction and retention high, operators may end up waiving the extra charges and pick up the tab themselves, resulting in significant losses in revenue. This phenomenon has resulted in legislation and regulations to prevent bill shock.

Bill shock prevention enables operators to notify roaming subscribers of data session costs in real time, and require that they acknowledge these charges before establishing a connection.

Bill Shock Prevention Key Benefits


Increase customer loyalty

Generate additional revenue via new upsell opportunities

Optimize

Monetize Personalize



QoE QoS

Mobile

Use Case 6: Off-peak Happy Hour 14


The off-peak Happy Hour solution allows operators to reduce network congestion and improve overall user experience by providing subscribers with financial incentives to shift usage to off-peak hours.

The solution involves definition of a Happy Hour, during which data usage is not counted against the subscriber’s usage allowance or, alternatively, is charged at lower rates.

Happy Hours may be implemented for all applications, or for specific applications, depending on a subscriber’s service plan.

Off-peak Happy Hour Key Benefits

Optimize network resources during peak/off-peak hours

Generate off-peak service upsell opportunities

Enable greater subscriber control over usage and costs, resulting in enhanced customer satisfaction

Optimize Monetize

Personalize

Network Offload Network

Security Online Charging Postpaid

Prepaid QoE QoS

Converged

18 Use Case 8: Off-peak Happy Hour

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Use Case 8:

Analytics

Use Case 6: Off-peak Happy Hour 14


The off-peak Happy Hour solution allows operators to reduce network congestion and improve overall user experience by providing subscribers with financial incentives to shift usage to off-peak hours.

The solution involves definition of a Happy Hour, during which data usage is not counted against the subscriber’s usage allowance or, alternatively, is charged at lower rates.

Happy Hours may be implemented for all applications, or for specific applications, depending on a subscriber’s service plan.

Off-peak Happy Hour Key Benefits

Optimize network resources during peak/off-peak hours

Generate off-peak service upsell opportunities

Enable greater subscriber control over usage and costs, resulting in enhanced customer satisfaction

Optimize Monetize

Personalize

Network Offload Network


Prepaid QoE QoS

Converged


Off-peak Happy Hour Solution Flow

On detection of a subscriber’s traffic, the policy server checks his or her profile to determine Happy Hour promotion eligibility

When Happy Hour begins, a new QoS policy and charging rule is implemented (e.g. enhanced QoS for HTTP traffic and zero charge for traffic generated during Happy Hour)

When Happy Hour ends, subscriber policy and charging rules return to normal

Subscriber traffic detected

Policy server checks subscriber profile for Happy Hourpromotion eligibility

When Happy Hourbegins, a new QoS policy and charging rule is implemented

When Happy Hour ends, subscriber policy and charging rules return to normal

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30







Increase ARPU


Reduce churn

Optimize Monetize




Converged

20 Use Case 9: Volume-based Charging

Use Case 9: Volume-based Charging

Analytics

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30







Increase ARPU


Reduce churn

Optimize Monetize




Converged









Use Case 8: Application-based Charging 18


Classification of traffic on the basis of application type enables broadband service providers to offer subscribers more personalized and tailored service plans.

Application-based charging encourages subscribers to adopt a plan that most appropriately suits their online persona, and more precisely reflects the cost of their actual network use.

Operators can differentiate themselves with a uniquely broad range of tailored gaming, social networking, streaming video, basic e-mail and other personalized packages.

Application-based Charging Key Benefits

Increase ARPU

Enhance subscriber choice and increase customer loyalty

Differentiate service offering

Optimize

Monetize



Prepaid QoE QoS

Converged

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

22 Use Case 10: Application-based Charging


Analytics

Use Case 8: Application-based Charging 18


Classification of traffic on the basis of application type enables broadband service providers to offer subscribers more personalized and tailored service plans.

Application-based charging encourages subscribers to adopt a plan that most appropriately suits their online persona, and more precisely reflects the cost of their actual network use.

Operators can differentiate themselves with a uniquely broad range of tailored gaming, social networking, streaming video, basic e-mail and other personalized packages.

Application-based Charging Key Benefits

Increase ARPU

Enhance subscriber choice and increase customer loyalty

Differentiate service offering

Optimize

Monetize



Prepaid QoE QoS

Converged

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30


Application-based Charging Solution Flow

Subscribers sign up for a special application plan, such as a “Social Networker” service plan that offers unlimited Facebook, Twitter and LinkedIn usage

The application-based charging solution then identifies Facebook, Twitter and LinkedIn traffic, and does not count it against subscribers’ monthly volume quota

Detailed usage records are sent to the relevant charging systems, so that this information can appear on subscriber bills and clearly indicate how much free use they are getting

Subscribers sign up for special application plan, such as a “Social Networker” service plan

Solution identifies Facebook, Twitter and LinkedIn traffic, and does not count it against subscribers’ monthly volume quota

Solution sends detailed usage records to relevant charging systems, so that subscriber bills clearly indicate how much free use they are getting

Use Case 9: Bandwidth on Demand Turbo Boost 20


Broadband service subscribers typically sign up to a specific service plan that best accommodates their anticipated bandwidth and throughput requirements.

The bandwidth on demand solution lets them selectively boost their throughput, for specific uses and for a predetermined period of time.

Should they need to view a significant amount of streaming video or quickly download large files, subscribers can easily obtain a temporary throughput upgrade at extra cost. Once their temporary need for enhanced service has been fulfilled, their normal service plan is automatically resumed.

Bandwidth on Demand Turbo Boost Key Benefits

Increase bandwidth upsell opportunities

Increase QoE through flexible, adaptive throughput

Enable full subscriber control and assure awareness of service costs

Optimize

Monetize



Prepaid QoE QoS

Converged

24 Use Case 11: Bandwidth on Demand Turbo Boost

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30


Analytics

Use Case 9: Bandwidth on Demand Turbo Boost 20


Broadband service subscribers typically sign up to a specific service plan that best accommodates their anticipated bandwidth and throughput requirements.

The bandwidth on demand solution lets them selectively boost their throughput, for specific uses and for a predetermined period of time.

Should they need to view a significant amount of streaming video or quickly download large files, subscribers can easily obtain a temporary throughput upgrade at extra cost. Once their temporary need for enhanced service has been fulfilled, their normal service plan is automatically resumed.

Bandwidth on Demand Turbo Boost Key Benefits

Increase bandwidth upsell opportunities

Increase QoE through flexible, adaptive throughput

Enable full subscriber control and assure awareness of service costs

Optimize

Monetize



Prepaid QoE QoS

Converged


Bandwidth on Demand Turbo Boost Solution Flow

A subscriber accesses the broadband service provider’s service portal

The subscriber chooses from a selection of Bandwidth on Demand upgrade options, specifying both desired bandwidth and service upgrade duration

The bandwidth on demand turbo boost solution applies the appropriate Bandwidth on Demand policy to the service plan being upgraded, as per the subscriber’s preferences

Increased throughput is provided throughout the duration of the service upgrade

The subscriber’s normal service plan is reinstated upon the expiration of the Bandwidth on Demand upgrade

Subscriber accessing operator portal provided a selection of BoD upgrade options

Subscriber chooses preferred BoD option

Bandwidth on Demand solution applies appropriate BoD policy to subscriber’sservice plan

Subscriber provided with throughput upgrade for duration of specified time period

Normal service plan restored upon BoDupgrade expiration

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Use Case 10: Illegal Content Blocking 22


The illegal content blocking solution enables broadband service providers to comply with emerging global legislation, which makes it illegal to distribute such content as child pornography on the Internet.

The solution employs real-time URL filtering to identify and block illegal content at the network level. Filtering is performed against a predefined database of illegal URLs provided by local authorities.

Multiple “blacklists” from different sources may be incorporated in the solution, which also supports automated database updates.

Illegal Content Blocking Key Benefits


Provide subscribers with a safer Internet environment

Enhance operator brand and reputation

Optimize

Monetize



Converged

26

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30



Analytics

Use Case 10: Illegal Content Blocking 22


The illegal content blocking solution enables broadband service providers to comply with emerging global legislation, which makes it illegal to distribute such content as child pornography on the Internet.

The solution employs real-time URL filtering to identify and block illegal content at the network level. Filtering is performed against a predefined database of illegal URLs provided by local authorities.

Multiple “blacklists” from different sources may be incorporated in the solution, which also supports automated database updates.

Illegal Content Blocking Key Benefits


Provide subscribers with a safer Internet environment

Enhance operator brand and reputation

Optimize

Monetize



Converged


Illegal Content Blocking Solution Flow

A subscriber requests an HTML page

The requested URL is checked in real time against a filtering database

If the URL is flagged by the filter, the request is blocked and the subscriber redirected to a warning page

If the HTML content is legitimate, it is approved and the requested page is delivered to the subscriber

Subscriber requests HTML page

Requested URL checked in real time against filtering database

If content is flaggedby filter, requestis blocked and the subscriber redirectedto a warning page

If HTML contentlegitimate, it is approved and requested page is delivered to subscriber

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

Use Case 11: DDoS Protection 24


Distributed Denial of Service (DDoS) attacks have attracted an unprecedented amount of media attention in recent years, with major online corporations, government agencies and even entire countries falling victim to them.

Yet beside high exposure outages are many other, lesser profile ones that cause no less disruption to both subscribers and operators. These must bear the very high volumes of added traffic generated during the attacks, designed to exhaust network entities’ bandwidth and processing resources, and to cause widespread damage.

The DDoS protection solution neutralizes distributed denial of service attacks within seconds of emergence, by accurately detecting and filtering DDoS packets.

DDoS Protection Key Benefits

Protect network performance and integrity of infrastructure serving revenue generating network services and applications

Minimize losses associated with SLA credits issued following DDoS outages

Generate revenue with DDoS protection service offerings

Optimize



Charging Postpaid Prepaid QoE QoS

Converged

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30

28 Use Case 13: DDoS Protection


serving revenue-generating network services and applications

Analytics

Use Case 11: DDoS Protection 24


Distributed Denial of Service (DDoS) attacks have attracted an unprecedented amount of media attention in recent years, with major online corporations, government agencies and even entire countries falling victim to them.

Yet beside high exposure outages are many other, lesser profile ones that cause no less disruption to both subscribers and operators. These must bear the very high volumes of added traffic generated during the attacks, designed to exhaust network entities’ bandwidth and processing resources, and to cause widespread damage.

The DDoS protection solution neutralizes distributed denial of service attacks within seconds of emergence, by accurately detecting and filtering DDoS packets.

DDoS Protection Key Benefits

Protect network performance and integrity of infrastructure serving revenue generating network services and applications

Minimize losses associated with SLA credits issued following DDoS outages

Generate revenue with DDoS protection service offerings

Optimize




Converged


DDoS Protection Solution Flow

The DDoS Protection solution detects anomalous network behavior typically associated with distributed attacks

The solution creates a custom signature to filter the attack

The signature is automatically applied to a traffic enforcement device to mitigate the attack

Alternatively, an alert can be sent to the operator’s operations center, where the attack report is verified prior to enforcing mitigation

The attack is mitigated

Attack mitigated

Solution detects anomalous network activity consistent with DDoS attacks

Custom signature created to filter attack

Signatureautomatically applied to traffic enforcement device

Alert alternativelysent to operator’s operations center,where attack reportis verified before“pushing the button”

Use Case 12: Blacklist Prevention 26


Outbound spam is the primary cause of service provider blacklisting. While DNS blacklists (DNSBL) are widely used as a first line of defense, they are generally ineffective as they rely solely on spamming IP address. Consequently, service providers often become victims of blacklisting when spam originates from their network. Not only is the spamming IP blacklisted, but many innocent subscribers are also impacted, by either having inherited a blacklisted IP (via DHCP) or sharing the same “public” IP (behind the same NAT IP) as the spammer.

Blacklist prevention is an effective solution in that it detects the spamming subscriber and not just a spamming IP. Spam traffic may thus be blocked even before it causes any damage. Furthermore, spammers are often no more than victims of a malware infection using their computer without their knowledge. The blacklist prevention solution automates the process of notifying and remediating infected devices, by automatically redirecting subscribers to a self help portal offering information and malware rescue tools.

Blacklist Prevention Key Benefits

Get and stay off blacklists

Reduce other operators’ complaints of abuse

Reduce customer complaints and avoid churn

Avoid unnecessary investment in content-based spam filtering solutions

Optimize Monetize

Personalize Network



Converged

30 Use Case 14: Blacklist Prevention

Table of Contents

Introduction ....................................................................................... 2














Glossary ........................................................................................... 30


Outbound spam is the primaryblacklisting Outbound spam is the primaryblacklisting

Analytics

Use Case 12: Blacklist Prevention 26


Outbound spam is the primary cause of service provider blacklisting. While DNS blacklists (DNSBL) are widely used as a first line of defense, they are generally ineffective as they rely solely on spamming IP address. Consequently, service providers often become victims of blacklisting when spam originates from their network. Not only is the spamming IP blacklisted, but many innocent subscribers are also impacted, by either having inherited a blacklisted IP (via DHCP) or sharing the same “public” IP (behind the same NAT IP) as the spammer.

Blacklist prevention is an effective solution in that it detects the spamming subscriber and not just a spamming IP. Spam traffic may thus be blocked even before it causes any damage. Furthermore, spammers are often no more than victims of a malware infection using their computer without their knowledge. The blacklist prevention solution automates the process of notifying and remediating infected devices, by automatically redirecting subscribers to a self help portal offering information and malware rescue tools.

Blacklist Prevention Key Benefits

Get and stay off blacklists

Reduce other operators’ complaints of abuse

Reduce customer complaints and avoid churn

Avoid unnecessary investment in content-based spam filtering solutions

Optimize Monetize

Personalize Network



Converged


Blacklist Prevention Solution Flow

Blacklist prevention identifies spamming behavior and the specific subscriber responsible for it

The spammer is isolated to a “Spammer” service plan that blocks or rate-limits SMTP traffic (for consumer subscribers), or directs SMTP traffic to a third-party system for additional verification with content-based spam filtering (for business subscribers)

The solution notifies subscribers of an infection via HTTP redirection to a self-help portal, or by triggering e-mail or SMS

Spamming behavior and subscriber responsible for it detected

Spammer isolated to “Spammer” service plan that blocks SMTP traffic, rate-limits it or directs it to 3rd-party content-based verification/spam filtering

Solution notifies subscribers of infection via HTTP redirection to self-help portal, or by triggering e-mail or SMS

Network Deployment Diagrams 28


Figure 1: Typical Allot Deployment in Mobile Networks

Figure 2: Typical Allot Deployment in Fixed Networks

3232

Network Deployment Diagrams 28


Figure 1: Typical Allot Deployment in Mobile Networks

Figure 2: Typical Allot Deployment in Fixed Networks


Figure 3: Typical Allot Deployment in Converged Networks

A mind for networks™

Allot Communications (NASDAQ: ALLT) is a worldwide leader in wireline and mobile data network efficiency assurance that enables service providers to optimize, monetize and personalize their broadband service offering. The company’s rich portfolio of products transforms broadband pipes into smart networks by providing the visibility, application control, subscriber management and threat protection that are vital to delivering quality of experience (QoE), containing costs and maximizing ARPU.

Allot solutions are deployed in a great many service provider and enterprise networks throughout the world. The company markets and sells its offerings with a dedicated sales force, as well as through system integrators and worldwide distribution channels. These are backed by both regional technical experts and a global support organization providing full 24/7 coverage.

www.allot.com [email protected]

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About Allot Communications

Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot’s rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot’s scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.

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Date post:	20-Jan-2015
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