Date post: | 07-May-2015 |
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GEN 2015GIP
Partnerships for Tier 2
For oGIP and iGIP
Tier 2 entities in GIP realized between 30-250 iGIP or 30-150 oGIP experiences in 2013
Tier 2 entities realize on average 2 exchanges with the same entity, with a minimum of 1 and a maximum of around 30
exchanges.
As you can see, tier 2 is quite diverse!
Why are partnerships important?
By working together.
.
We can sell specific products to the right audience and through this raise & match more EPs and TNs
We can optimize our processes to match more and faster
We can co-deliver the experiences resulting in higher quality and better facilitation of the
leadership development
oGIPiGIP
Brazil - India89 RE in 2013
NPS 54 in 2013
For example..
oGIPiGIP
Colombia - Brazil73 RE in 2013
NPS 39 in 2013
Or for example..
The context.
What has happened so far?
What still needs to happen!
At IPM the global network we set up key
partnerships.
We defined Re goals for GIP
and committed to 12000
GIP in 2014.
We defined global
products to align I
and O.
We found our
partners to deliver this.
At IPM..
We finalized product details in the partnerships
After IPM..
We confirmed the goals for the products
We aligned RMR timelines
We aligned LCs and communication
Did you do all of that?
Really?
Constant tracking and improvement
What we still need to do!
Ensure LCs raise based on the partnerships
Making sure we match fast!
Co-delivering the experiences
Improve partnerships at MCP meetings, re-plan at IC!
Fruit peak is coming.
We need to be delivering on our partnerships NOW!
1. Attracting &
ConvertingThe key partners you have, you will need to
manage intensively! 3-5 partners should cover the amount of EPs or TNs you need to
match.
Have the key partnerships with tier 1&2 entities, because they have the scale needed
to be able to deliver on the partnership.
Tier 3 entities can be supplying you with EPs or TNs
Note
Attracting &
Converting
Confused how again to pick the right partners?
Check it here:http://www.myaiesec.net/content/viewfile.do?contentid=10298327
Note
Attracting &
ConvertingMake sure you are aware of your partners:
Available forms, past realizations you have had, total goal of the country
Visa requirements from/to the country NPS score between your entities
You need to confirm around 70% of your goals with partners!
CARE about your
partners!
HR responsibles
for the partnership
Embedding the product and partner
in operations
Work on co-delivery beyond
matching
Aligning LCs,
promoting the partner, make them raise based on them!
Keep communicati
ng, and solve
bottlenecks together!
2. Attracting &
Converting As MCVP preferably you don’t manage
more then 1-2 partners
Make sure either you or strong NST members manage your partners
This person needs to feel full ownership over the partnership and need to be in
constant communication with the partner MC (and LCs) and your LCs!
2. Attracting &
Converting
Partnerships are not just for matching.. We need to embed the products and
partners in every step of the process!
Raise
Marketing based on products,
selection with partner
Communicate frequently to
optimize matching (in
bulk if possible)
Codelivered preparation,
Integration, fire fighting
Match Realize
2. We need to make sure LCs are 100%
empowered to deliver on the national partnerships!
Educate LCs on
importance of
working with
partners!
Educate LCs on purpose,
partners, products, timeline,
goals & how to embed in operations!
Establish a clear
communication flow with
the partners and the LCs
on both sides.
Ensure a clear fire fighting
system, so that if things go
wrong all LCs involved know where to go to
solve it!
2. Working together as partners is THE way
to improve the quality of our experiences!
Design & deliver LEAD
together!
Set up a quick fire fighting
system for direct help!
Evaluate detractor issues and improve
together!
More info on codelivery here:
2.
1. Inner & Outer JourneyTimeline Outer Journey
(Challenge)Inner Journey
(GCM)LEAD Delivery
Focus Content Responsible Channel
• Plan the inner and outer journey together• Include elements of EP
preparation/integration/reintegration & LEAD, challening JD and a mentor in the company
• Partnership managers should track & ensure delivery of the inner&outer journey
YAY!
You are almost there!!
Common mistakes.
“ Picking too many entity partners
Working with your key partners requires you to spend time on them, the more partners you
have, the more difficult to manage
Higher volumes of EPs or TNs for the same partners optimizes the process and makes it
easier for you to scale up
Don’t be afraid to promote only specific entities, these are the opportunities you can
deliver on!
“ Not being specific about the product
Within your partnerships you need to customize the global products to be aligning
to your realities
For example: instead of English Teaching you are working together for Spanish Teaching, or
in your partnership no work experience is required for the Market Research TNs
Raising EPs and TNs for our partners based on a clear product, enables us to raise more and
match more and faster!!
“Putting goals you will not be able to deliver on
We need to be ambitious! Yes! But at the same time, we need to be committed to the
promises we are making, and for this they do need to be some what realistic.
We need to be aware that the only way the market place can be used a very powerful
tool, is when we are serious about the numbers we are putting down, so that it is an
actual forecasting tool!
“Not aligning your LCs on the partnership details
It is not enough for LCs to just know the partners and the goals with the partners. They need to be aware of the product, timeline and
requirements.
They need to raise based on this information!
And.. They need to know how to what is their role in delivering the partnership and how to communicate with the MC and/or LCs of the
partners
In the end the LCs are the ones making the match!
AIESEC in UK
promotes specific
projects for Teaching with job,
destination and EP profile!
GCP
“Not following up on your partners enough
COMMUNICATION; that is they key word in having a successful partnership. We need to
keep in touch with our partners on a biweekly basis to be able to track progress, overcome bottlenecks and…co-deliver the experiences!
This requires persistence…but if you look at what history learns us. Partnerships without
regular communication from both sides, never grew massively!
Let’s co-deliver
GIP experiences
Together!