GeneralManager’sReport
June28,2017 Page1
Sign‐Ups‐ The District held divisional sign‐ups on June 3rd and 4th at Divisions 2, 4, and 6. (Division 3 held their sign up earlier utilizing the new on‐line BidWeb sign up system). The summer divisional sign‐up provides operators the opportunity to pick their work assignments for the summer months. The sign‐up was successfully completed, but had a minor delay at Division 6 on Saturday. With the successful pilot demonstration of BidWeb at D3, the District and Union have agreed to continue the rollout of the new on‐line BidWeb sign up system during the next three divisional sign ups, which should occur in December 2017, March 2018, and June 2018. After operators have successfully mastered the on‐line process for BidWeb for the divisional sign ups, the District and Union will need to meet again to discuss the transition to the August General Sign Up.
Leadership San Leandro Graduation ‐ On Thursday, June 8, AC Transit sponsored the Leadership San Leandro Graduation hosted by the San Leandro Chamber of Commerce. This program develops leadership and professional skills as well as hosts monthly field trips around San Leandro. We are proud to support community and business leaders in San Leandro. Estee Sepulveda, External Affairs Representative, attended on behalf of AC Transit.
Legislative Visit to Capitol Hill ‐In mid‐June, Board President Elsa Ortiz, Director of Legislative Affairs & Community Relations Beverly Greene, and External Affairs Representative Estee Sepulveda traveled to Washington D.C. to meet with Congressional Representatives. They visited with Representative Barbara Lee, Representative Mark DeSaulnier, Representative Eric Swalwell, Representative John Garamendi, and staff from the offices Senator Dianne Feinstein, Senator Kamala Harris, Representative Doug LaMalfa, and Representative Luke Messer. They discussed AC Transit economic impact across the country. When we order buses to add to our fleet, we support manufacturing jobs locally and nationally. We also discussed the District’s progress on the East Bay BRT and Flex service pilot programs in Newark/Fremont and Castro Valley.
Board of DirectorsJune 28, 2017Agenda Item 8
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Hayward State of the City ‐ On Thursday, June 22, AC Transit sponsored the Hayward State of the City hosted by the Hayward Chamber of Commerce. Director Mark Williams gave opening remarks at the start of the program. He talked about fact that Hayward is centrally located to our service area and that we have a bus yard and training facility in Hayward. Totaled together, 665 AC Transit employees come to work in Hayward every day. AC Transit is also proud of being a 25‐year member of the chamber and recognizes the importance of engagement with the business community!
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BRT Outreach ‐The BRT Outreach team’s recent events include: Bridges Academy Health Fair, Interfaith Affordable Housing Luncheon, and a construction careers presentation at Roots Community Health Center that was attended by approximately 75 job seekers.
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2017 Alameda Island Jam ‐ “We be jammin’!” AC Transit was a proud sponsor of the Alameda Chamber of Commerce’s 2017 Island Jam on June 17 – 18. The Island Jam is one of Alameda’s signature community events, featuring a street fair the length of Webster, live music, family‐friendly activities, arts & crafts, and a food truck pavilion. AC Transit representatives staffed a booth next to the main stage, where the emcee gave a shout‐out to AC Transit for our support, and which enabled staff to connect with thousands of festivalgoers.
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Oakland Rotary #3 ‐On June 22, External Affairs Representative Steven Jones became the newest member of Oakland Rotary #3. Oakland Rotary brings together a large and diverse group of civic, business, and professional leaders with an interest in service, networking and fellowship. Its 300‐plus members carry forward a 100‐year tradition of creating widespread, meaningful impact in the community. Steven’s membership in the Oakland Rotary is a reflection of AC Transit’s commitment to serving the public.
Oakland Chamber of Commerce’s Annual Meeting ‐ AC Transit was a proud sponsor of the Oakland Chamber of Commerce’s 112th Annual Meeting & Awards Luncheon on June 21. As an event sponsor, AC Transit’s banner was placed on display and we received recognition from the podium. During the awards ceremony, the following message was displayed on the slide deck: AC Transit’s Bus Rapid Transit (BRT) is coming to Oakland! BRT riders and pedestrians along the corridor will enjoy the added features of improved lighting, state‐of‐the‐art camera systems, new landscaped medians, sidewalks, high‐visibility crosswalks and new pavement!
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Warriors Parade‐ When the Golden State Warriors brought the championship trophy back to Oakland, capping off a 16‐1 postseason run that matched the best record in the NBA’s 71‐year history, we knew the party was going to be off the hook. The City of Oakland expected more than a million people to flood the downtown area, forcing the closure of local streets and straining AC Transit’s ability to get passengers where they needed to go. Rider communication started well before parade day. Marketing and Communications prepared 185 at‐stop signs to direct passengers to diverted routes. Email messages detailing service for that day was sent to 6,486 eNews subscibers. More than 23,000 flyers were placed on seats throughout the fleet two days prior to the event, warning of upcoming detours. Communications staff was active on social media the night the Warriors won the championship as well as the day of the parade. During the five day period around the event, Twitter alone garnered 125,112 impressions. While there were the expected small number of people complaining about the impact to service, most riders were appreciative of the planning and work that went into the event. Comments included:
Fiona Ruddy @fionadotruddy
Shout out to the folks at @rideact for amazing maps, on the street support, and Twitter support! #WarriorsParade
AC Transit @rideact Jun 15 #WarriorsParade starting soon! Look for our crew. #DubNation
Heather Hernandez @ulmerigel
Replying to @rideact ::waves at my bus driver, Raj!!::
The Department of Legislative Affairs & Community Relations resurrected AC Transit’s Community Ambassadors Program. More than 60 employees volunteered their time to serve as the face of AC Transit during the Warriors victory celebration on Thursday, June 15. Ambassadors, armed with AC Transit t‐shirts and caps, passed out extensive line detour flyers, connected people to transit services, provided directions to event activities, helped people in medical distress locate first aid stations, and even reunited a few families who were separated during the festivities. All ambassadors did a first‐rate job of representing AC Transit during this exciting event, and are primed to do it again next year! Go Dubs! But AC Transit staff didn’t only assist along the parade and rally routes—we were also a part of the parade! Our hybrid‐diesel Gillig coach was decked out with Warriors signage and our own Warrior‐centric sentiment (AC Transit Rides for Dub Nation). Twenty‐four bus operators and mechanics in their dress best walked alongside the coach during the parade and showed that AC Transit is an intrinsic and vital part of the East Bay community. Staff were provided Warriors Championship towels and banners to express our Warriors Pride and had the opportunity to mix and mingle with elected officials, community leaders and Warriors staff during the pre‐parade festivities. The crowd could be heard chanting "AC Transit" at various locations throughout the route further validating the East Bay's appreciation for our agency.
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AC Transit also supported the effort by providing three hydrogen fuel cell coaches, along with the necessary signage, to act as first aid stations for medical personal and those in need of assistance. Special thanks to the Legislative Affairs & Community Relations, Marketing & Communications, Operations, Transportation and Service Development & Planning teams for going above and beyond to plan and execute all the elements required for the parade and to keep our regular service moving.
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Dawn Robinson ‐ Dawn Robinson joined AC Transit in February 2015 as Digital Communications Specialist. Her job is to manage content on actransit.org as well as grown the reach and strategy for the District’s social media presence. She recently received her Hootsuite Platform Certification, which is an industry‐recognized certification that demonstrates expertise with the world’s most‐used social media management platform. She also received certification as a Hootsuite Social Marketing Expert. This certification is nationally recognized and awarded to professionals who have mastered the essential elements of social media marketing. We congratulate her on continuing education and thank her for the important work she does at AC Transit. Social Media Report ‐ The attached social media report reflects the District’s focus on engaging customers through digital channels. This monthly report prepared by the Marketing & Communications department, demonstrates a higher level of monitoring, content generation, responsiveness and analysis as our customer interaction of these channels increases.
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Safety Updates & San Francisco Pride‐ Safety’s ongoing field observation and audit of BRT contractor’s activities along International Blvd continues to yield improvement in safety processes and procedures on this project. The contractor continues to be receptive to constructive guidance and implements recommendations. The contractor continues working safely. Safety continues evaluating bus stops, transit centers and working through the Accident Reduction Committee to make the system safer. The system‐wide passenger fall rate for May 2017 averaged 1.93 per 100,000 miles traveled, down from a high of 2.77 in the same period 2016. The system‐wide vehicle accident rate averaged 4.61 per 100,000 miles traveled, which is a slight increase from 4.24 in the same time period last year. Safety has instituted an award program for maintenance divisions, awarding the division(s) that complete a quarter without injuries with special recognition. For the first quarter calendar 2017 Division 4 and Division 6 booth logged zero employee injuries. Both divisions will receive recognition. San Francisco Pride was held June 25, 2017. AC Transit had nearly 40 employees and their, Spouses, friends and significant others leading a 40 foot Hydrogen Coach down Market Street in San Francisco. Executive Director of Safety, Security and Training, Steven Keller, planned and coordinated the event which presented AC Transit as a promotor of Diversity and Inclusion as well as supporter of Clean Energy.
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Monthly Accident Report
Vehicle Collision and Passenger Accident Rate by Preventability and Month
Passenger Falls Accident Rate per 100k Miles (Preventable vs. Non‐Preventable)
05‐2016 06‐2016 07‐2016 08‐2016 09‐2016 10‐2016 11‐2016 12‐2016 01‐2017 02‐2017 03‐2017 04‐2017 05‐2017
Non‐Preventable Rate 2.77 2.56 3.06 2.76 2.27 2.69 2.30 3.09 3.01 2.37 2.42 2.06 1.93
Preventable Rate 0.51 0.53 0.47 0.30 0.46 0.36 0.31 0.21 0.05 0.32 0.38 0.41 0.05
Target 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25 3.25
Passenger Accidents Rate 3.28 3.09 3.52 3.06 2.73 3.05 2.61 3.30 3.06 2.70 2.80 2.47 1.98
12‐Mo Average Passenger Accidents 3.36 3.35 3.38 3.36 3.29 3.29 3.24 3.24 3.19 3.13 3.09 2.97 2.86
0.0
1.0
2.0
3.0
4.0
Rate
05‐2016 06‐2016 07‐2016 08‐2016 09‐2016 10‐2016 11‐2016 12‐2016 01‐2017 02‐2017 03‐2017 04‐2017 05‐2017
Non‐Preventable Rate 2.66 2.50 2.23 2.61 2.53 2.89 2.98 2.88 2.75 3.02 2.75 3.49 2.90
Preventable Rate 1.43 2.18 1.76 1.73 1.96 1.47 1.78 1.84 1.63 2.43 1.90 1.85 1.21
Target 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00
Vehicle Collision Rate 4.10 4.69 3.99 4.34 4.49 4.37 4.76 4.72 4.38 5.45 4.65 5.34 4.10
12‐Mo Average Vehicle Collisions 4.24 4.27 4.28 4.25 4.31 4.32 4.38 4.44 4.49 4.53 4.55 4.61 4.61
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Rate
Vehicle Collisions Accident Rate per 100k Miles(Preventable vs. Non‐Preventable)Down is
Good
Down is
Good
Prepared by: Scott Arjun
Created On: 6/26/2017
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STAY CONNECTED WITH US!
FACEBOOK facebook.com/rideact
TWITTER twitter.com/rideact
YOUTUBE youtube.com/rideact
instagram.com/rideact
LINKEDINlinkedin.com/company/ac-transit
Reach: How many social media followers did AC Transit gain in May?
Direct Engagement: How we engaged with our riders
Improvements and Commendations: Consider this feedback on our service
Twitter7, 684 followers
GROWTH: 57
LinkedIn 3,637 followers
GROWTH: 21
Facebook6,512 followers
GROWTH: 10
YouTube393 Subscribers
GROWTH: 15
Instagram314 followers
GROWTH: 16
LINKEDIN:
Never too late! Complete that application
and join our team:
http://ow.ly/lJMD30brfIE
FACEBOOK:
The cost of fares and passes goes up
on July 1, 2017. First time since 2011.
ow.ly/mfXH30bWqqi
TWITTER:
Reminder: This Coming Weekend Fruitvale BART
Temporary Stop Moves. https://lnks.gd/2/3mDLTM
05/09/17
AC Transit Careers5.31% Engagement, 64 Clicks
05/22/17
Fare Change Announced13 Shares, 4.0k People Reached
05/25/17
BART Bus Bridge Info31,484 Impressions
MAY 2017SOCIAL MEDIA REPORT
FACEBOOK: Melissa Brown
2 days in a row the 200 bus line was at least
10mins late. May 10th it was 10 mins late
getting to Thornton and Cherry heading to
Fremont Bart around 7:16am. By the time we
got to Bart it was 20 mins late making me
late for my connecting bus.
TWITTER: Mike Inouye @MikeyNoWay
#BART is running but still reporting major
delays system wide. No problems reported
for @rideact at this time... #options (7:56a).
TWITTER: Eric Panzer @ericpanzer
I miss the @rideact 1R so badly. Riding the 6
is like one long advertisement for taking Lyft
until BRT is done.
May 30 May 23May 11
45% 6%
Strategic Outcomes: Social media communications benefit AC Transit!
Sentiment: What are people saying about AC Transit on social media?
Reach & Impressions: Where did social media traffic originate in May?
TWITTERFACEBOOK
Cal Transportation 05/19/17Our friend Amy with @rideact sent our TDM Manager this rocking shirt to wear! Thanks so much!…
https://www.instagram.com/p/BUSBt89hKgH/
MAY 2017
Community: Our Presence and Involvement
Career info, videos and real-time updates continue to get the most attention.
Mi Lewis05/02/17Hello Yesterday the 14 bus never showed up going to Fruitvale BART at Stop ID 53833. What is happening? The bus is supposed to be there by 6:15 am
Collaborations with OCC created responsive social information sharing
on service and detours.
Sharing social media reports from riders with supervisors has helped divisions train their operators for
improved performance.
Our annual Bike To Work Day presence was in full effect at Ogawa plaza. T-shirts with the design on the left were very popular!
In May, we began public communications on the upcoming Fare Change, set for July 1.
Arcolina Panto @PantoLaw
05/19/17@rideact I'm tired of having to skip the gym or arriving late to work because NX doesn't show. Will you tweet updates(1/2)???
38%
MAY: What happened this month?