General Overview Presentation March 2015

INVESTOR PRESENTATION THE HEART OF EUROPE 1

Unfolding Lifes Treasures

GENERAL OVERVIEW

INVESTOR PRESENTATION THE HEART OF EUROPE 32 INVESTOR PRESENTATION THE HEART OF EUROPE


OUR VISION IS TO CREATE AN ELEGANT EUROPEAN LIFESTYLE EXPERIENCE WHERE EVERY DETAIL IS UNDERPINNED BY LUXURY AND PERFECTION, DRAWING FROM THE VERY BEST OF EUROPEAN DESIGNS, HERITAGE & CULTURE.

I am delighted to announce that compaction has now started on The Heart of Europe project. This will be a truly unique vacation destination providing an authentic experience of some of Europes most charming and timeless features. The six stunning islands will offer leading hotels for families and wedding parties, landscaped gardens, climate controlled plazas, street performers, snow and rain-lined streets and much, much more. Dubai is well-known for its innovation, ambition, excitement and intrigue. It is not afraid of dreaming big and this development is a perfect fit for the Emirate.

Welcome, we are delighted to introduce you to

THE HEART OFEUROPE

Josef Kleindienst20-01-2014

Unfolding Lifes Treasures


Iconic

THE WORLD,DUBAI The worlds only man-made island destination shaped as the world

map in the middle of a tranquil haven.

In 2003 Announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai Ruler and Vice President of the UAE.

Nakheel Properties appointed as Master Developer.

Approx 300 small islands reclaimed from the sea.

Spans 9km in width x 7km in length and 4km from the Dubai coast (around a 20 min boat ride from land).

The World adds an additional 232km of beachfront to Dubais natural 67km coastline.

The development has been formed by placing 320 million cubic metres of sand and 34 billion tonnes of large rocks.

Covering millions of sq.ft - visible from space.

The Heart of Europe owns six islands of Dubais iconic The World development.

The World and The Heart of Europe merges magnificent history, culture, art and traditions into one unparalleled island destination truly bridging the gap between the east and the west.

The average distance between islands is 100 metres and water depth is 15 metres on average.

There are six openings in the breakwater allowing for water flow and circulation.

54km of new rocky reef marine habitat has been added, due to the fact that the area is bursting with marine life.

The entire project spans approximately 9km in width by 7km in length.

The development is visible to the naked eye from space.

Source: Nakheel


S W I T Z E R L A N D I S L A N D

S T . P E T E R S B U R G I S L A N D

M O N A C O I S L A N D

G E R M A N Y I S L A N D

E U R O P E M A I N I S L A N D

S W E D E N I S L A N D

The Heart of Europe, an iconic first of its kind hospitality destination situated off the coast of theaweinspiring Emirate of Dubai.

The Heart of Europe

MASTER PLAN


The Heart of Europe is the first of its kind hospitality development in Dubai which will bring together the very best in European designs, heritage, leisure and entertainment. Nestled amidst the archipelago of The World, this breathtaking resort spans a cluster of six islands which are ideally situated just 4km from Dubais coastline.

Each island within The Heart of Europe takes inspiration from some of Europes most captivating locations. This is a development that merges the continents magnificent history, culture, art and traditions into one unparalleled island destination, bridging the gap between the east and west.

The Heart of Europe provides an amazing opportunity to invest in an outstanding hospitality project in a unique island setting in the Arabian Gulf. Only a short distance from the iconic and cosmopolitan city of Dubai, which is synonymous with innovation and a unique, forward thinking vision, The Heart of Europe is set to become one of Dubai and The Middle Easts most sought after island retreats and a premium quality holiday destination for the discerning.

More than just an exclusive leisure hotspot, The Heart of Europe will be home to climate controlled streets ensuring that guests can enjoy a Mediterranean climate and alfresco dining 365 days a year in The Middle East.

The six islands will boast five star hotels, a waterpark, the worlds largest aquarium, floating restaurants, beach clubs, a boardwalk with Cote dAzur inspired buildings and a St Tropez style marina. Whats more, The Heart of Europe will be home to picturesque plazas and narrow open streets lined with a variety of different cafes, restaurants, shops and boutiques. The project once complete, will also offer a host of different sports and entertainment facilities.

The Heart of Europe is set to become one of the leading holiday destinations in the world!

The

HEART OF EUROPE


The

ISLANDSOVERVIEW

SWEDEN ISLAND ST. PETERSBURG ISLAND

GERMANY ISLAND

SWITZERLAND ISLAND

MONACO ISLAND

EUROPE THE MAIN ISLAND


The

HEART OF EUROPE

Timeless

EUROPEANDESIGNCONCEPTS

6 Exclusive, luxury hotels: 7 Star Tsar Hotel with Underwater

suites 7 Star Grace Hotel 6 Star Empress Elisabeth Wedding

Hotel 5 Star Mont Royal Hotel 5 Star Switzerland Mountain Hotel 5 Star City Hotels

Private Royal Suites: 7 Star - The Gate Hotel

Residential Villas: 56 Private Villas on Monaco, Sweden,

Germany & St. Petersburg islands. 12 Semi-Detached Villas on Germany

Island. 42 Private Floating Seahorses

Exclusive Clubs, Activities & Bars: Club B Floating Club Panoramic Sky Bar Exclusive Underwater Club Themed Spas and Health clubs in every

hotel Private beaches and pools on every

island Adults beach club Rooftop pools

Food & Beverage: 100 Food & Beverage outlets from all

51 European countries 140 retail shops with top fashion

brands and new European brands Gourmet Saluhall on Switzerland

Island

Entertainment: Mont Royal Waterpark & Childrens

Royal Club 9,833sqm of outdoor Climate

controlled urban atmosphere 3,129sqm of outdoor Snow Plaza Area Permanent Circus by Circus Starlight

from Switzerland Indoor Climbing Unique Entertainment system Exotic Island wildlife Worlds largest open water aquarium Adventurous underwaterworld

surrounded by lagoon environment. Year round calendar of exciting acts &

events. The Aviary Some of Europes most talented street

performers, artists & musicians.

MODELLED ON EUROPEAN ARCHITECTUREINSPIRED BY ST. TROPEZ MARINA


THE HEART OF EUROPE WILL BOAST MANY UNIQUE FEATURES, YET TO BE SEEN ANYWHERE ELSE IN THE WORLD.

THESE INCLUDE:

The worlds first outdoor climate controlled areas with rain and snow lined streets.

European inspired streets and five, six and seven star hotels with a vast array of dining and leisure facilities.

Mont Royal a five star luxury family hotel which is the first of its kind in the region.

Mont Royal will be home to a waterpark and first class family orientated facilities.

The ultimate five star luxury Empress Elisabeth Wedding Hotel with beautiful landscaped gardens.

Monaco Island will feature its own marina, adult pool and pool bar.

Unique European food and beverage concepts and an exciting shopping/retail experience.

The Heart of Europe will feature one of the most adventurous underwater world surrounded by a beautiful lagoon environment.

The Aviary guests can get up close and personal to exotic birds from all over the world.

Exotic island wildlife.

The worlds largest open aquarium which will be home to coral reefs and hundreds of species of marine life.

The Heart of Europe

KEY FEATURES


THE FIRST ISLAND PROJECT AT THE HEART OF EUROPE, SWEDEN ISLAND, LAUNCHED AT THE END OF 2014 AND SOLD OUT WITHIN A MATTER OF WEEKS.

The concept behind Sweden Island is luxury living at its very best and the exclusive resort will be home to 10 stunning villas influenced by the beautifully crafted and intricate structure of Swedish Viking vessels. The iconic island will embrace Swedish culture and heritage and bring the first of its kind, Scandinavian lifestyle experience to Dubai.

Sweden Island will be synonymous with Nordic living from the land of the Vikings in contemporary Dubai. The prestigious resort has taken inspiration from Stockholms famous Saluhall Market and will offer a variety of different F&B delicacies to provide a genuinely exciting culinary experience. Visitors to the island will be able to feast on Snaps and Glogg, hot mulled wine and Saffransbullar during Christmas time and indulge in sour herring, Swedish meatballs, Raggmunk, toast Skagen, Swedish smorgasbord and tasty crayfish throughout the year.

Sweden Island will also host a totally unique calendar of events across the year which will include Midsummer, Swedish National Day, St Martins Day, Walpurgis Eve, Crayfish Party, St Lucia and key celebrations relating to Swedish film, music and arts.

SWEDENISLAND


Each individual villa has been designed to offer the ultimate in luxury and Swedish innovation. The roof of each seven bedroom property resembles an upturned hull of a Viking ship. Solar paneling lines sections of the majestic, towering roofs, to make good use our Dubais glorious all-year-round sunshine. All 10 stunning villas will command sensational views of the Arabian Gulf and the impressive Dubai skyline. Inside each beautiful property, a stylish interior unfolds, combining clean lines and stunning design features with flawless functionality to embrace the very best in Scandinavian design. Each villa comprises four floors with seven en-suite bathrooms and a snow sauna room. Key features include floor-to-ceiling windows, generous terraces which wrap across the front of the upper two levels, a gym and spa, an entertainment area, an infinity pool and direct access to the white sandy beach in front of the property. In the coming months, other island projects will be launched by The Heart of Europe, including Germany, St Petersburg, Switzerland, Monaco and Europe.

SWEDENISLAND VILLAS

20 SWEDEN ISLAND THE HEART OF EUROPE SWEDEN ISLAND THE HEART OF EUROPE 21


The Heart of Europe will also be home to Mont Royal, an exclusive and one of a kind five star luxury family hotel. Mont Royal will be the first family hotel in Dubai and the UAE to operate and cater exclusively for parents and their children. Whats more, the enchanting hotel will offer bespoke services and facilities for mums to ensure they feel pampered, relaxed and on holiday at all times! Many leading hotels of the world offer childrens facilities but Mont Royal is going the extra mile to ensure a holiday experience of a lifetime, through a wide variety of engaging activities for infants, toddlers, younsgters and teenagers.

Mont Royal will boast a breathtaking location on the Heart of Europes main island and is set to become one of the most sought after family hotels in the world. Mont Royal will be managed by one of the worlds leading family hotel operators and will bring together the very best of Europes exceptional designs, diverse cultures and authentic traditions. The resort will be made up of different types of hotel suites and luxury villas to suit all individual desires.

Much more than just a hotel, Mont Royal will boast a childrens waterpark, a lazy river, an infinity pool, an adults pool, various cafes and restaurants and great shopping in climate controlled authentic European streets.

In addition, the introduction of The Mont Royal VIP Club will mean that members can benefit from upgraded transportation and special concierge services for booking spa, F&B, sports activities, yachts, sea planes, helicopters and much more. At The Heart of Europe, Mont Royal is going the extra mile to ensure that the world really is your oyster!

If you are considering investing in The Floating Seahorse, you can benefit from private use and an attractive annual holiday rental yield through Mont Royals guests. In the near future, lucrative investment opportunities at Mont Royal will also be launched.

Luxury Family Hotel

MONT ROYAL

22 MONT ROYAL THE HEART OF EUROPE MONT ROYAL THE HEART OF EUROPE 23


KLEINDIENST GROUP IN DUBAI IS THRILLED TO HAVE LAUNCHED THE FLOATING SEAHORSE.

Overwater villas and floating properties have existed for years worldwide, but The Floating Seahorse will set a new benchmark in the marine and luxury lifestyle development market. The bespoke project of just 42 floating retreats in Dubai is soon to become one of the most desirable and talked about concepts on a global scale.

Each individual Floating Seahorse will boast three storeys _ one underwater, one at sea level and an upper deck. Sleeping underwater amongst marine life is something many of us could only dream about, but The Floating Seahorse will offer you just that, and more!. The Floating Seahorse is designed for holidaying, relaxation and quality leisure time.

CEO of Kleindienst Group, Josef Kleindienst comments Many months of research, design and planning have gone into The Floating Seahorse project. The floating retreats are ideal for marine and yacht enthusiasts and this really is a one of a kind, investment opportunity of a lifetime. The Floating Seahorse will set a new benchmark in the luxury property industry worldwide for outstanding innovation, contemporary design and underwater living.

The Floating

SEAHORSE


The Floating

SEAHORSEThe Floating Seahorse concept is a truly unique underwater project which is the first of its kind in the world.

Many dream about living close to marine life and having a view of the ocean, but Kleindienst Group is breaking boundaries in its field and going the extra mile through innovation, design and development, to provide property fanatics with a totally mind-blowing opportunity.

Without a doubt, this is a once in a lifetime opportunity for individuals or families looking for a stunning holiday retreat which offers breathtaking views, the highest quality specifications throughout and unparalleled views of the coral reef and marine life through a beautiful underwater bedroom.

What makes The Floating Seahorse so unique is that it offers total privacy, tranquillity and serenity and is just a stones throw from neighbouring islands and a host of first class dining, leisure and entertainment facilities.


Investing in

DUBAIDUBAI IS A GLOBAL CITY, A BUSINESS HUB AND A POPULAR HOLIDAY DESTINATION FOR MILLIONS OF TOURISTS EVERY YEAR. IN 2014 DUBAI INTERNATIONAL AIRPORT WAS THE WORLDS BUSIEST AIRPORT IN TERMS OF INTERNATIONAL PASSENGER TRAFFIC.

The truly cosmopolitan city boasts a sound infrastructure, fabulous sports and leisure facilities, five star hotels, beautiful beaches, mind-blowing shopping malls and numerous other attractions. Dubai is also extremely safe and has a very low crime rate making it the perfect place for individuals and families to live or holiday. The climate in Dubai is very sunny and pleasant throughout the year, with only four months of real summer heat. Dubai is a tax-free city, with no income of capital gains tax. This makes it highly attractive for people from all around the world to invest in property. Foreign investors are also attracted to Dubai due to the various Free Zones. Currently the city is home to over 200 different nationalities, making it an interesting proposition for those looking to live and work in Dubai. Over recent years, many multi-national organisations have opened up offices in the city. Today, Dubai is a business hub, similar to London, New York and Hong Kong. With the World Expo 2020 on Dubais horizon, there has never been a better time to invest in the worlds fastest growing and most exciting hospitality market. Dubai acts as a year-round reminder of human potential, defying the odds and going where no man has ever gone before with its iconic skyscrapers, futuristic landscape and cultural matrix everywhere you look, the innovation and development of this progressive city is profound for all to see. The future certainly looks bright for Dubai!


71Dubai International Airport received over 71 million passengers in 2014. This staggering figure award-ed Dubai with the title of the busiest airport in the world. Passenger numbers are projected to reach 78 million in 2015 and 103 million by 2020.

Dubai at a

GLANCE 78%hotel occupancy average across 2014.

+6.1%It was estimated that Dubais GDP in 2014 reached USD 107.1 billion, post-ing a growth rate of 6.1% in 2014 and exceeding Dubai governments esti-mate of 5%, according to Citibank.

2.2million people live in Dubai (accord-ing to 2013 records) and this was set to increase by 5% in 2014 alone.

20In 2014 Dubai welcomed over 10 million tourists. By 2020, this figure is due to soar to 20 million per year.


RESIDENTIAL / BEACH-FRONT VS. HOTEL MANAGED PROPERTIES - DUBAI

PRICECOMPARISONS

Comparison 1 Pearl Jumeirah Pearl Jumeirah

Type Standard Villa plot Garden Home plot

Size Plot (sq.ft) 4,500 sq.ft 7,630 sq.ft

Size BUA (sq.ft) N/A N/A

Market Price (Average) AED 20,000,000 AED 9,500,000

Price per sq.ft AED 1,379 AED 1,245

Comparison 4 Palm Jumeirah Down Town

Type Tiara Lake Hotel

Size Plot (sq.ft) N/A N/A

Size BUA (sq.ft) 1,237 sq.ft (1 bed) 880 sq.ft (1 bed)



Project Name Build Up Area Total Price Total Price

Palm Jumeirah Signature Villas 7000 sqft AED 36,000,000 AED 5142

Emirates Hills 11500 sqft AED 35,000,000 AED 3043

Zabeel Saray 7000 sqft AED 36,000,000 AED 5142

Viceroy 12501 sqft AED 40,000,000 AED 3199

Kempinski 6913 sqft AED 22,500,000 AED 3254

Kingdom of Sheba 6704 sqft AED 18,000,000 AED 2685

Comparison 2 Pearl Jumeirah Zabeel Saray (Palm)

Type Garden Home Serviced Villa

Size Plot (sq.ft) 6,500 sq.ft 8,200 sq.ft

Size BUA (sq.ft) 5,000 sq.ft 6,157 sq.ft



Comparison 3 Dubai Marina Dubai Marina

Type Park Island Marina Mall Hotel

Size Plot (sq.ft) N/A N/A

Size BUA (sq.ft) 850 sq.ft (1 bed) 850 (1 bed)




PROUD TO BE THE BIGGEST EUROPEAN REAL ESTATE COMPANY IN THE UAE

Kleindienst Group is an established real estate and property developer with global expertise spanning more than 30 years and is proud to be the biggest European real estate company in Dubai. The Group was originally launched in Austria and Hungary as a property broker and investment company and has since expanded to offer a broad scope of huge property developments and services across the entire real estate spectrum. Following on from the Kleindienst Groups success in Europe, the company quickly expanded into the Gulf region in 2003 and has since excelled to its position today as the European real estate company of choice in the UAE. The company has an exclusive international property portfolio in some of the worlds most coveted locations, having made real estate investments in a number of countries including: Austria, Dubai, Germany, Hungary, Italy, Luxembourg, Pakistan, Seychelles and South Africa. Within the UAE, the company owns industrial, commercial and residential sites at Dubai World Central, Dubai Investments Park, Jumeirah Village, Dubai Waterfront and The World. It also owns residential buildings in Discovery Gardens as well as apartments and villas in Dubai Marina, Burj Dubai, The Palm and Jebel Ali. Completed developments in the region include the European Business Center, which was built in only 14 months and is a remarkable 400,000 sq. ft office and retail building a huge success story for Kleindienst Group. It is also the developer for The Heart of Europe a first of its kind, breathtaking hospitality development, spanning 6 of the islands on The World in Dubai, with each island taking inspiration from some of Europes most captivating locations. Kleindienst Group is also seed investor to the exclusive Seychelles Eden Island Development, a similar size project to The Heart of Europe, which is home to an infinite number of luxurious villas, sophisticated maisons, stylish apartments and deep-water marina. Kleindienst Group has throughout the years developed different brands that are today successful independent businesses: The Heart of Europe, JK Properties, Austria Business Center (Dubai), ABC Business Center (Germany) and European Business Center (Dubai). Each one is led by a handpicked team of highly professional experts, who respond decisively to market trends to ensure investors, developers and customers receive the best possible advice. The company prides itself in being Dubais most trusted partner for property investments, with the team combining decades of experience in the global property market to ensure clients continuously enjoy the very highest standards of service.

KLEINDIENST GROUP BRANDS:

INTRODUCTIONKleindienst Group - UAEs biggest European Real Estate Company

www.kleindienst.ae


Kleindienst Group Island Project Expertise

EDEN ISLANDSEYCHELLESKleindienst Group is also seed investor to the exclusive Seychelles Eden Island Development, a similar size project to The Heart of Europe, which is home to an infinite number of luxurious villas, sophisticated mansions, stylish apartments and deep-water marina. Eden Island really is a taste of island paradise offering a luxurious residential marina development in the heart of the Seychelles islands, with each property complete with its own private mooring and an array of restaurants and bars, boutique shops, supermarkets and various service outlets for guests and visitors.

Eden Island is built on a reclaimed coral reef, and the urban design is specifically laid out to provide a sense of space yet privacy to all its residents who also have convenient access to their moorings. From stylish waterfront apartments and double-storey mansions to magnificent sweeping villas, the homes here are rivalled only by the spectacular views that surround them.

These exclusive properties are well-appointed and immaculately maintained, making them valuable assets for investors, and excellent options for holidaymakers seeking comfortable, elegant accommodation.

In addition to being surrounded by the warm Indian Ocean, Eden Island homes are within close proximity to the nearby gems of this priceless archipelago. Residents and visitors to Eden Island enjoy endless opportunities to sail between the various islands that make up The Seychelles, taking in the iconic sights and soaking up the splendour.

This magnificent island development has been assisted by Kleindienst Groups expertise and understanding of developing island projects on a global scale and leaves no doubt that The Heart of Europe in Dubai will benefit from Kleindienst Groups vision and capabilities on such large island developments.


Get in

TOUCHIF YOU ARE INTERESTED IN FINDING OUT MORE ABOUT THE FLOATING SEAHORSE OR ANY OTHER PROJECTS AT THE HEART OF EUROPE, PLEASE CONTACT US FOR MORE INFORMATION.

The Heart of Europe is a truly unique project unlike anything thats has ever been seen before and now is the perfect opportunity to invest in your own little piece of paradise, be it for investment purposes or for personal use.

To book a complimentary, no obligation VIP tour of the awe-inspiring project, please contact us today to arrange an appointment.

THE HEART OF EUROPE Showroom / Offices :

Arenco Tower, 20th Floor,Dubai Media City, Dubai, UAE

T +971 4 818 1481F +971 4 454 2310E [email protected] www.thoe.com http://twitter.com/THOEDubai http://instagram.com/thoe_dubai

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General Overview Presentation March 2015

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