Generating ROI with

Digital Marketing 28 August 2013

Leon CK Leong Business Relations Director

leon@techsailor.com sg.linkedin.com/in/leonck/ Singapore – Malaysia – China

Connect with me on Email or LinkedIn

Techsailor Group

Leading Digital Marketing Agency

serving more than 100 clients to date

Techsailor Group

“NTUC Membership Facebook Page TOPS

in Page Engagement” says CampaignAsia

Techsailor Group

Recent Agency Acquisition

Digital Marketing Facts and Statistics

Asia’s Digital Advertising spend is

the fastest growing in the world” - eMarketer

“

Singaporeans spend the

most time on Facebook

Almost 40 minutes per session

Americans spend 21 minutes

- Experian Hitwise

World #1

Facebook:80% Newspaper:34%

Reach across Singaporeans aged 25 to 34

vs

- Maxus

90% of

Singapore

owns a smart

phone”

- Mobile Marketing Association

“ World #1

36% of Asia’s technology savvy markets

use mobile-location services to find

restaurants and entertainment

venues nearby”

- TNS (Mobile Life study)

“

3 Case Studies on Digital Marketing (by others)

Lacta’s digital campaign builds critical

mass and drives huge brand awareness

Innovative Endless Racing iPhone game

puts VrijVerzekerd.nl in the limelight

GranataPet drives sales creatively via a

“check-in” location-based campaign

3 Case Studies on Digital Marketing (Techsailor)

NTUC Membership (Singapore)

NTUC Membership (Singapore)

Online NTUC Membership Sales

50% 42% Month 1 Month 2

22,000

FB Page LIKEs

2,000 user votes

Intelligence Generated

50% Online Sales Growth

OCBC Cycle Singapore

OCBC Cycle Singapore

10,000

FB Page LIKEs

2,300 user pledges

10% Y-O-Y sales growth

20% Savings on call center

Unilever Comfort (Malaysia)

Unilever Comfort (Malaysia)

63,000

FB Page LIKEs

30,000 Participants

320% M-O-M sales growth

30% Increase in engagement

3 tips on generating ROI

for your Digital Marketing

Tip #1: Define ROI and metrics

#1: Define ROI and metrics

“ What are your objectives, who

are your target audiences and

what are your KPIs?”

- Techsailor

Don’t measure what you can, measure

what you should”

- Philip Sheldrake

“

#1: Define ROI and metrics

Tip #2: Integrate and Synergize

#2: Integrate and Synergize

Technology silos make it impossible to

understand both the impact of campaigns,

and the behaviour of customers, across

multiple channels”

- Forrester

“

Integrated Digital Marketing involves all

platforms and channels interoperating in a

synergized ecosystem” - Techsailor

“

#2: Integrate and Synergize

Tip #3: Influence Purchase Decision

#3: Influence Purchase Decision

We don’t do advertising anymore. We

just do cool stuff… We need to become

part of people’s lives and digital allows

us to do that.”

- Simon Pestridge, Marketing Director, Nike UK

“

Map your customer journey; what are

the touch points and causal relationships

leading up to a conversion?”

“

#3: Influence Purchase Decision

3 tips

Define ROI and metrics

Integrate and Synergize

Influence Purchase Decision

DO NOT venture into Digital Marketing until

you’ve figured out how to…

Facebook.com/SoLoMoThursday (Tomorrow with Keith Ng, 7:30 PM at “TheCo”)

Learn about Gamification!

Leon CK Leong Business Relations Director

Techsailor Group

www.techsailor.com

www.fb.me/techsailor

Thank You!

Email me leon@techsailor.com OR

Link me in sg.linkedin.com/in/leonck/

If you would like a copy of the slides