2. Introduction For this task I had to research the specific
genre conventions of indie music. I will do this by researching the
similarities between three indie music magazines, which should
allow me to pick out the genre conventions that they all
share.
3. Analysis of images-Front covers One genre convention of
these magazines is that they generally have consistent white and
black colour scheme. This could connote the professional nature of
indie music as white and black looks quite professional as it seems
very clean and business-like. However they may also use the colour
red, which could connote danger and rebellion. This could show that
the indie bands are have a rebellious attitude to mainstream ideas
, which is a common convention of indie music. Another genre
convention of indie music is that they generally have bold titles,
which could connote the rebellious stance of the magazine as it
seems quite bold and rebellious. This would appeal to the target
audience as they may have a similar attitude. A genre convention of
indie music is that they often have rebellious quotes. For example
on the NME magazine above, the strapline is Lily Allen takes on the
world, which could connote that Lily Allen wants to be independent
as symbolically taking on mainstream ideas. Likewise on the KERRANG
magazine above the strapline is Biffy Clyro were not doing this to
please people. This connotes that their going against mainstream
ideas as their not trying to conform to the usual things that
people want. This use of rebellious quotes appeals to the target
audience of that genre because they may also have the same
attitude.
4. Analysis of images-Contact details A genre convention of
indie magazine contents page is that they have a red a black colour
scheme, which is are the e traditional colours for many indie /rock
magazines. This shows that they follow the general indie
conventions for magzines, which should attract their target
audience as they will probably want to have see familiar indie
conventions, Another genre convention of indie magazines contents
pages is that they often have many indie artists throughout their
contents page e.g. Biffy Clyro and Florence and the machine. This
could attract the indie target audience, because they may want to
find out about the band that they enjoy.
5. Analysis of magazine-two page spread One genre convention of
these magazine double page spreads is that they generally have
consistent white and black colour scheme. This could connote the
professional nature of indie music as white and black looks quite
professional as it seems very clean and business-like. However they
may also use the colour red, which could connote danger and
rebellion. This could show that the indie bands are have a
rebellious attitude to mainstream ideas , which is a common
convention of indie music. Furthermore, they also seem to have
quite moody images, which is an indie genre convention as indie
musicians are generally quite moody and or rebellious. This would
therefore be familiar to the target audience, which might attract
them to the magazine.