© 2016 University of New Hampshire. All rights reserved.
Geofilters & Campus StoriesA case study in making Snapchat part
of your social media strategy
Jason BoucherSocial Media Manager, University of New Hampshire
@PortsmouthJay
By The Numbers: Overall MAUs by social networks that we use.
Young Adults Still Most Likely to Use Social Media
77% of college students use Snapchat daily
EngagementSOCIAL MEDIA IS ALL ABOUT
GEOFILTERS
Geofilters are special overlays that communicate the “where and when” of a
Snap in a fun way, whether you're sending it to a friend or adding it to your story.
What is a geofilter?
FREE PAID
Geofilters help enhance your snaps, providing creativity and exposure for your institution.
For 1 week, a different geofilter appeared each day by the Wildcat statue on campus…
Monday Tuesday Wednesday Thursday Friday
1. Use the special geofilters and snap it to UofNH.
2. Students were then entered in our daily drawing for a UNH sweatshirt
and entered for a chance to win grand prize: 4 tickets to Frozen Fenway!
3. Daily winners announced next morning.
4. Grand prize winner announced night of #UNH150 ‘Hear Us Roar’ event.
To enter, students needed to:
Engage your audience.
Getthem involved.
Did it work?
Student line formed all the way to Main Street
How the Geofilter worked:
A geofence is drawn around the area of the Wildcat statue on campus
CONTESTS
ANALYTICS
TAKEOVER TUESDAY
Takeover Tuesday:
Showing authentic student experiences through Snapchat each Tuesday.
START WITH COVER.
Use cover art to begin Takeover Tuesday
Use SnapCool, Memories, or take a snap of it as best you can.
INTRO
Name, year, major and hometown. Say you’re taking over the UNH Snapchat
for Takeover Tuesday.
• DININGSNAPS
• ACADEMICORIENTEDSNAPS(classroom,labs,library,.ieldresearch)
• FAVORITESPOTSONCAMPUS(withvideoexplanation)
• OUTSIDETHECLASSROOMINVOLVEMENT(CampusRec,MUB,studentgroups,sports,etc.)
• HOUSING(Wheredoyoulive,what’sitlike,etc.)DONOTGIVEOUTYOURROOMNUMBER
• ANSWERTHISQUESTIONATSOMEPOINTINYOURTAKEOVER:“WhydidIchoosetocometoUNH?”
• WORK/INTERNSHIPS/EXPERIENCE/Post-CollegePlans
• OPTIONAL:ShowDowntownDurhamorotherseacoastcommunitiesifyou’retravelingorlivethere.
USEFULTIPS.
• UseUNHgeo-.iltersasmuchaspossible• Videosaremuchmoreengagingthanphotos• Usetext,emojis,anddrawingsonscreen• Ifappropriatequestionsareasked,answerintheSnap-story.• SAVEYOURSNAPS!Downloadandsaveyoursnapssowecanrecreatethestoryinavideo.• BeYourself.Useyourvoiceandhavefun.
Thankeveryoneforwatchingandthank#UNHSocialfortheopportunity.
@PortsmouthJay