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GEOGRAPHIC Intelligence For an GEOGRAPHIC Intelligence For an Informative and Responsive Informative and Responsive Bank Bank
GEOGRAPHIC Intelligence For an GEOGRAPHIC Intelligence For an Informative and Responsive BankInformative and Responsive Bank
What is Location Advantage?What is Location Advantage?
GEOGRAPHIC INTELLIGENCE is all about using visual power of geography to make informed decisions that will not be possible using the traditional tabular analytical tools.
A map is often said to be the equivalence of a thousand words…..
Why GEOGRAPHY?Why GEOGRAPHY?
Over 70% of all strategic decisions a Bank makes has a heavy dependency on Location or Geography. Consider the followings:
• WHERE are your customers?• WHERE should the next Branch or ATM be located?• WHERE are your VALUED customers with saving
balance above N500,000 living?
• WHERE are our competitors?
GEOGRAPHIC Intelligence For BanksGEOGRAPHIC Intelligence For Banks
Specific areas of application are:
• New Branch and ATM site Analysis
• Bank Network Optimization
• Customer Management Identification and Targeting
• Geographic-based Branch & ATM Locator
Knowing Where? and Why?Knowing Where? and Why?
Knowing exactly where to place branches and ATMs is arguably the most critical decision a bank will ever make.
Using the GEOGRAPHIC INTELLIGENCE, a bank will not only understand where, but also why a location will best serves customers and members.
Bank PHB’s Branch ListBank PHB’s Branch ListBANK ADDRESS SUBURB
BANK PHB (ATM) BANK PHB -HOUSE 16, 2ND AV. (FESTAC TOWN) FESTAC TOWN
BANK PHB (ATM) BANK PHB -BALOGUN TRADEFAIR (INTERNATIONAL TRADE FAIR) INTERNATIONAL TRADE FAIR
BANK PHB (ATM) BANK PHB -20 WAREHOUSE RD (APAPA) APAPA
BANK PHB (ATM) BANK PHB -20 COMMERCIAL RD (APAPA) APAPA
BANK PHB (ATM) BANK PHB -20 EREKO ST (IDUMOTA, LAGOS ISLAND) IDUMOTA, LAGOS ISLAND
BANK PHB (ATM) BANK PHB -ASPAMDA (INTERNATIONAL TRADE FAIR) INTERNATIONAL TRADE FAIR
BANK PHB (ATM) BANK PHB -AJOSE ADEOGUN ST (VICTORIA ISLAND) VICTORIA ISLAND
BANK PHB (ATM) BANK PHB -ADEOLA ODEKU (VICTORIA ISLAND) VICTORIA ISLAND
BANK PHB (ATM) BANK PHB (ATM) -15 TIYAMU SAVAGE (VICTORIA ISLAND) VICTORIA ISLAND
BANK PHB (ATM) BANK PHB (ATM) -ADEOLA HOPEWELL (VICTORIA ISLAND) VICTORIA ISLAND
BANK PHB (ATM) BANK PHB (ATM) -36 AWOLOWO RD (IKOYI SW) IKOYI SW
BANK PHB (ATM) BANK PHB (ATM) -28 KEFI ST (IKOYI) IKOYI
BANK PHB (ATM) BANK PHB -HOUSE 16, 2ND AVENUE FESTAC (FESTAC TOWN) FESTAC TOWN
BANK PHB (ATM) BANK PHB -ILUPEJU BY PASS (ILUPEJU) ILUPEJU
BANK PHB (ATM) BANK PHB -MOBOLAJI BANK ANTHONY WAY (IKEJA) IKEJA
This table shows 17 out of 25 Branches for Bank PHB that STL mapped since 2007. …
Now lets apply the GEOGRAPHIC Intelligence on this list and see the remarkable difference…
Bank PHB’s Coverage in LagosBank PHB’s Coverage in Lagos
The next slide shows the extra value that GEOGRAPHIC Intelligence offers over
the traditional tabular format
Gap Analysis in Bank PHB’s Coverage Of LagosGap Analysis in Bank PHB’s Coverage Of Lagos
Did you notice those rings? Each ring represents area where Bank PHB is not serving well.
Did you see how easy it is to identify these gaps in the coverage area?
Now try and identity the same gaps using your traditional tabular format…
STL can produce an interactive coverage map showing the location of the
branches of any Bank in Lagos, Abuja, Portharcourt, and Onitsha.
Very soon we shall cover the whole Nigeria
If your Bank still depends on row and column spreadsheet in optimizing your branch network, then you are missing
some vital points that only GEOGRAPHIC Intelligence can reveal.
Thank you…Thank you…Do you require a practical demonstration of how GEOGRAHIC
Intelligence can benefit your organization? Please contact :
Spatial Technologies Ltd
018533497 (Lagos)
+447891182559 (UK)
www.spatialtechnologiesltd.com
