Elevator Pitch

Ku Em Royal Heritage brings

to the world Malay

traditional secrets to holistic

well-being in a bottle!

The Problem• A person’s general well-being can be affected mentally, spiritually

and physically due to daily activities, life imbalance, emotional issues, stress and many other reasons that can threaten a person’s health.

• Within the culture of Asia, it is a common practice to relieve and promote a healing body consciously through body massages using traditional recipes.

• As the best secrets lies within the royalties, Ku Em exquisite secret recipes were in use among members of the royalties since centuries ago within the Malay heritage.

• Ku Em believes treasure needs to be shared to all, not just within the royalties, hence the inception of this brand to the world, to promote more general well-being to many other cultures.

The Solutions

One of her star product is the most known soothing and sensual Ginger Herbal Massage Oil that helps individual fortify their bodies, regain inner spirits and, most importantly, helps mothers recover in the shortest time possible after post-natal delivery. It contains Ginger Herbal extract and purified essential oil. The gingers used are handpicked ginger farmed in Janda Baik, being the best spot and location to grow the best quality of ginger in Malaysia.

Business Model• We plan to make Ku Em products available first in UK market,

then penetrating in to European market on Phase 2.• We believe a stronger brand positioning of the product can be

achieve in UK and Europe market as compare to Asia region as there are many local brands of body massage oil available already in market. We plan not to compete with these local brands.

• Following are our distribution strategy for UK market as Phase 1: Fully functional e-commerce and m-commerce website Supermarkets and chain of chemists TV Shopping networks Independent online retailers (eg E-bay, Amazon,

FeelUnique.com, etc) Individual Mobile therapists

Budget

Note : New Investments are in RED