Get started for an eMarketing Job Today by Ratan K K

© GutsGo eMarketing 1

Social Media Summit 2011Get started for an eMarketing

Job Today!

RatanKK

Nov 04, 2011


10,000+ Social Media Experts Needed


• Understand Consumers Online Behaviors

• Integrate Online Media into Marketing Strategies

• Develop Integrated Online Marketing Strategies

• Understand various Online Marketing Tactics

• Implement Online Marketing Tactics

• Know Online Industry


All Businesses Today Must…


… Do eMarketing!


All Businesses Today Must…


… Learn & Do eMarketing!


All eMarketers Today Must…


… know how to make eMarketing part of

Overall Marketing Plan


All eMarketers Today Must…

© GutsGo eMarketing 7www.gutsgo.com

Online Campaigns

Integrated eMarketing Strategy

WebsiteStrategy

EmailMobile

BannerSMMPPCSE0Web

Analytics

Measure, Analyze, Optimize


Developing an eMarketing Plan


• eMarketing Strategy

• Lead Management

• Conversion Optimization

• Video Marketing

• Blog Marketing

• What have you?

eMarketing Experts Needed

• SEO

• Paid Search Advertisement

• SMM

• Web Analytics

• eMail Marketing

• Design

• User Interface


ARE YOU PREPARED FOR ONLINE OPPORTUNITIES?

Questions that we need to ask…



ARE YOU SUFFICIENTLY PREPARED FOR THIS FUTURE IN ONLINE CAREER?




ARE YOU TRAINING YOURSELVES TO BE AN EXPERT TO HANDLE BUSINESS

ONLINE?





Your eMarketing Career Success Plan

Goals

Persistence

Determination

Skill

AttitudeKnowledge



Example 1 -2006 & 2011

Goals

Persistence

Determination

Skill

AttitudeKnowledge

• 2006

• A Fresher

• Just Want to Try “A Job”

• 2011

• Head of Search in an pure Search Advertising Firm

• Drives a SKODA SUPERB!



Example 2 -2006 & 2011

Goals

Persistence

Determination

Skill

AttitudeKnowledge

• 2006

• A Fresher

• I don’t want this “PPC Job”

• 2011

• Head of Social Search in an Advertising Firm



Example 3 -2006 & 2011

Goals

Persistence

Determination

Skill

AttitudeKnowledge

• 2006

• Boss of 1 & 2

• 2008

• I am bored of SEARCH

• 2011

• Not an excited Soul


So what is YOUR PLAN?

Ask

Specific to You

Need a volunteer


Where to Start an eMarketing Career

AgencyIn House

ConsultingAffiliate

© GutsGo eMarketing 18© GutsGo eMarketing 18

YOU need to Choose a Discipline

Web Design

Social Media

Web Interactive

Conversion Optimization

UsabilityContent Marketing

Web Development

Copy Writing

Paid Search

Affiliate MarketingVideo Marketing

Tools Specialization

Web Analytics

Web Engineering

eMail Marketing

Display Media


What to Start?

• Master One eMarketing Tactic (2 Years)

• Drive Traffic & Conversion on it

• Get hold of another eMarketing Tactic (1 Year)

• Drive Traffic & Conversion through Both Tactics

• Build expertise in Web Analytics (1 Year)


What to Start?






• In 3+ Years, you will be an Expert!


What to Start?






• Being at it! (1Year)

• In 5+ Years, you will be an Online Entrepreneur!


Some indications to help YOUmake a choice


Choose Web Development / Engg, if..

• Programming Back ground

• Love the technical

• Like Working Alone / Small Teams

• Attention to detail

• Process Oriented

• Enjoy Problem Solving


Choose Design / Interactive, if ..

• Artist

• Creative

• Love Photoshop

• Enjoy Design

• Loves Layout


Choose PPC / Display Media, if ..

• Enjoy Strategy with Numbers

• ROI Orientation

• Needs Daily Adrenaline (Like Adventure)

• Fiercely Competitive

• Enjoy Copy writing

• Aptitude for long attention spans


Choose Social Media, if ..

• Love to Write

• Love Blogging

• Love Twitter, Facebook

• Love Interacting Online

• Enjoy Evangelizing

• Enjoy Creative Vital Marketing


Choose SEO, if ..

• Designer / Engineer / Marketer

• Bridge between Marktg & Tech

• Love strategic planning

• Love Problem Solving

• Enjoy Reverse Engineering

• Enjoy Education / Persuading People


Choose Affiliate Marketing, if ..

• Like working from Home

• Deliver Performance on a daily basis

• Very Self Motivated

• You are the “Hired Guns”


Top Ten Jobs in next 5 Years

User Exp ManagerSEO Specialist

Online Advertising ManagerSocial Media / Community Manager


Indicative Salary for SEM / SEO

>> 12 Months – 20K PM

>>3 Yrs- 35 K PM

>> 5 Yrs – 1.5 Lakhs per Yr Exp


Indicative Salary for Web Analytics


>>3 Yrs- 60 K PM

>> 5 Yrs – 2 Lakhs per Yr Exp


Indicative Salary for Social Media


>>3 Yrs- 40 K PM

>> 5 Yrs – 1 Lakhs per Yr Exp


LET’S GET STARTED ON YOUREMARKETING CAREER TODAY!!

Specific Questions, Please!



THANKS FOR YOUR ENCOURAGEMENT!

Stay in touch!

Twitter - @ratankk

Google - RatanKK


Date post:	12-Sep-2014
Category:	Business
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