Date post: | 18-Jul-2015 |
Category: |
Data & Analytics |
Upload: | samuel-james |
View: | 29 times |
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Get the most out of Analytics –5 Power Ups for Your Ecommerce Site
Sam James, Director of Analytics, Point It
Twitter: @SamuelDJames
Coming up!
• Best Practices for Implementation
Code placement
E-commerce tracking
Connect Google products
Set up goals
Filtered and unfiltered views
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Stay tuned for …
• 5 Great Features for E-Commerce
Remarketing Lists
Content Grouping
Site Search
Display Enabled Demographics
Multi-channel Tracking
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Location, location, location
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• Insert the main Google Analytics code into the head element of the html, just before the closing </head> tag
Know where the money is
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• Make sure you set up e-commerce tracking
code, including category and product ID
information. Don’t stop at the SKU.
Track every action that matters
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Assign goals to everything
you find worthwhile.
Know what every action is
worth to your company.
Watch your step
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Set up exclusion filters, so that internal traffic
isn’t confused with customer traffic.
Set up an unfiltered view to warehouse
untouched data.
Remarketing Lists
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Visitors
to the sneaker pages,
• By page
who signed up for a
newsletter,• By goal
four days ago,
• By visit stat
speak German,
• By demo
and visit sites about
soccer.•By interests
Content Grouping
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Group pages by type, theme, product
category, etc… Don’t lose the big
picture in the details.
Site Search
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People will outright tell you
what they want, if you let
them.
Use this to:
find new product ideas
uncover disconnects
arm your content writers
Display Enabled Demographics
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One line of code added, can get information
that used to cost thousands of extra dollars.
Multi-channel Tracking and Attribution
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Treat every channel you use as a part of the
team, give them their credit where deserved, and
know where more effort may yield the best results.
Tracking• UTM URL Params
• Custom Channel Grouping
Reporting
• Channels
• Campaigns
• Sources
• Multi-Channel Funnels
• Attribution
Resources
• Google Help -https://support.google.com/analytics/?hl=en#topic=3544906
• Moz.com
• Google Plus Pages
https://plus.google.com/u/0/+GoogleAnalytics/posts
Many knowledgeable connections
• Point It Blog - http://www.pointit.com/blog/
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