Introduct ion to PPD – the Pay-per-Download system

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Agenda

• Why PPD ?

• PPD Vs Traditional CPM Campaigns

• What is PPD ?

• PPD Ads on Website and Mobile Site

• How to create a PPD campaign

• Tips for successful PPD Campaigns

• Q & A

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Why PPD ?

• Improving App visibility and discoverability.

• Easily promote your app across different countries and handsets.

• Lets you control your marketing budget, set daily spend limits and Bid for individual downloads.

• Bid system ensures fair pricing policy (1 cent more than next highest bidder, not your max CPD bid)

• Effective way to selectively promote your app to selected platforms and countries.

$0.20

$0.25

$0.50

$0.20

$0.40

$0.80

$1.00

$2.00

Click

Clicks are not targeted to only supported phones

Visit (50%)

Visitors must read the landing page and click

to download

Download (50%)

Download starts

Install (80%)

Successful install

Activate (50%)

Ad NetworkCost Per Click

GetJarPay Per Download

GetJar Pay per Download is at least 4x Lower Cost than CPC Ads.

Pay only whendownload starts

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What is PPD ?

• Pay-Per-Download – AD campaigns for promoting your app.

• High visibility on the front page of the mobile site and website.

• Easy to attract the user with appealing AD messages and graphics.

• Can improve product discovery easily by a factor of 10x.

• Proven to be 4x more effective than other Ad-mediums.

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PPD Ads on Mobile Site

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PPD Ads on Web Site

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PPD Ads on Web Site – Category Page

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PPD Ads on Web site – Product Page

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How to create a PPD Campaign

• Login to your developer account, navigate to “Promote” tab.

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Creating a PPD Campaign (continued)

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Creating a PPD Campaign (continued)

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Tips for successful AD Campaigns

• Create multiple campaigns.

– Go after your targeted audience.

– Create multiple campaigns, use multiple marketing messages.

– Run campaigns with bids up to $0.20 CPD for countries like USA, UK, Canada and Europe.

– Run campaigns with lower bids covering other countries.

– Start with many campaigns, observe the stats and performance and taper down to a few.

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Tips for successful AD Campaigns

• Use appealing Marketing messages.

– Clearly define the product appeal to the user.

– Identify power-words or key-words and use them liberally.

– Experiment with a set of different marketing messages.

• Use the Promotion Reports to observe trends.– Max bid and amount we charge should be comfortably

spaced.– Observe trend in downloads as bid goes up or down.

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Questions / Comments

Thank You !!

Deepak Lakshmanan (deepak@getjar.com)developer-support@getjar.com