Date post: | 26-Dec-2015 |
Category: |
Documents |
Upload: | amice-tate |
View: | 216 times |
Download: | 1 times |
Getting Social OnlineGetting Social OnlineMatt McGee
Local University • Philadelphia • May 9, 2013
@mattmcgee@mattmcgee@mattmcgee@mattmcgee
About MeAbout MeAbout MeAbout Me
Matt McGee
Small Business Search Marketinghttp://www.smallbusinesssem.com/
Executive News Editor, SearchEngineLand.com & MarketingLand.com Surrounded by small biz owners Web development since 1995 SEO since 1999-2000
© Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
WhatWhat’’s to Comes to ComeWhatWhat’’s to Comes to Come
Your Primary Social Asset
Facebook, Twitter, etc.Promoting Your Social Asset
How to Find Your Customers
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Hint: It’s not Facebook
But First…But First…
© Matt McGee, 2010.
Getting Social OnlineGetting Social OnlineGetting Social OnlineGetting Social Online
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Nielsen Social Media Report 2012 http://bit.ly/naqGb8
Time Spent Online
© Matt McGee, 2010.
Local Search & Social MediaLocal Search & Social MediaLocal Search & Social MediaLocal Search & Social Media
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
ComScore/Neustar Localeze/15miles, December 2012 3,146 adults
© Matt McGee, 2010.
Local Search & Social MediaLocal Search & Social MediaLocal Search & Social MediaLocal Search & Social Media
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Source: Search Engine Land, http://bit.ly/haEKai
“Yes, we do use it as a signal.”
Your Primary Your Primary Social AssetSocial Asset
Your BlogYour Blog
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
“The corporate website is an unbelievable
collection of hyperbole, artificial branding, and pro-corporate content.”
Jeremiah Owyanghttp://bit.ly/81N7V
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side
SEO: Traffic, Links, Indexed Content
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Source: HubSpot, http://bit.ly/fTFsKg
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Source: HubSpot, http://bit.ly/4evTc
Also: 97% more links and 434% more indexed pages
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side
SEO: Traffic, Links, Indexed Content
Educate, Inform, Establish Authority/Trust
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side
SEO: Traffic, Links, Indexed Content
Educate, Inform, Establish Authority/Trust
YOU OWN IT
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
1990s 2000s
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2012© Matt McGee, 2012
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
© Matt McGee, 2010.@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
1990s 2000s 2010s?
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT
Why Not Blog? Nothing to say
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT
Why Not Blog? Nothing to say Can’t commit
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Promoting Promoting Your AssetYour Asset
© Matt McGee, 2010.
Social Media: Your BlogSocial Media: Your BlogSocial Media: Your BlogSocial Media: Your Blog
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
FacebookFacebook
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
http://www.facebook.com/business
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
PROBLEM:
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
EdgeRank
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
EdgeRank
Affinity
Interaction Type
Timeliness
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
ContentIdeas
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
Quiz/Trivia
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
Quiz/Trivia
Surveys/Polls
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
Quiz/Trivia
Surveys/Polls
Contests (caption the photo, etc.)
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Content Ideas Questions
Quiz/Trivia
Surveys/Polls
Contests (caption the photo, etc.)
Videos
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Facebook Interactions
Web Liquid, Spring 2011
Momentus Media, 2011
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
GraphSearch
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: FacebookSocial Media: FacebookSocial Media: FacebookSocial Media: Facebook
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
TwitterTwitter
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Getting Started Complete the profile page
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Getting Started Complete the profile page
Build a clean stream
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Getting Started Develop your profile page
Build a clean stream
Follow the right people
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: TwitterSocial Media: TwitterSocial Media: TwitterSocial Media: Twitter
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Getting Started Develop your profile page
Build a clean stream
Follow the right people
Be patient
Google+Google+
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Why Bother?
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Search Results
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Search Results
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Local Search Results
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Google+Social Media: Google+Social Media: Google+Social Media: Google+
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Bottom Line:
Usage??
SEO benefits
Local/Places integration underway
Not a social priority right now
Which one(s) Which one(s) are best?are best?
How to find How to find them?them?
© Matt McGee, 2010.
Social Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding Customers
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding Customers
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
© Matt McGee, 2010.
Social Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding CustomersSocial Media: Finding Customers
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Wrapping UpWrapping Up
© Matt McGee, 2010.
Getting Social OnlineGetting Social OnlineGetting Social OnlineGetting Social Online
Takeaways
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
1) Consumers expect social visibility
2) Your Blog: SEO/Social powerhouse
3) Social networks are secondary assets
4) Be where your customers are
© Matt McGee, 2010.
Getting Social OnlineGetting Social OnlineGetting Social OnlineGetting Social Online
Matt [email protected]
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2013© Matt McGee, 2013
Some photos via Shutterstock.com