ConflictofInterest
Externaladvisor,MayoClinicCenterforSocialMedia
Nofinanciallinks,leadershippositionwithanyhealthcareorsocialmediacompany
Overview
SocialMedia Definition RisksandBenefitsinMedicine
Whatdoyouwanttodo? POSTMethod CORPS
Branding Expectations PickaBrand
SelectSite(s)toJoin
DefinitionofSocialMedia
“Socialmediaareweb‐basedtoolsforinteractionthat,inadditiontoconversation,allowuserstosharecontentsuchasphotos,videos,andlinkstoresources.”
‐‐MeredithGould,TheSocialMediaGospel
RisksofSocialMedia
Patient Lossofboundaries Misinterpreted/badcommunication
Professional Reputation Malpractice
Personal Identityintegration(personalvs.professional) Burnout
BenefitsofSocialMedia
Patients CoordinateCare Improvedcommunication
Career Networking Education CareerAdvancement ReputationManagement
Research Collaboration Funding
POSTMethodology
People: Knowyouraudience.
Objectives:Definegoals/endpoints.
Strategy: Planhowyouwanttointeractwithothersonline.
Technologies: Pickaplatformthatworksforyourstrategy
Source:ForresterResearchhttp://bit.ly/1nm0KtN
Writeitdown‐ POSTComponent Options YourAnswersPeople Patients,doctors,researchers,
nurses,hospitals, insurers,healthtechnologists,legislators,other
Objectives Get news,education,network,collaborate,coordinatecare,reputationmanagement,careeradvancement
Strategy DefinearoleyouwantonlineTechnologies Lookattheoptions(slide14)
ConsiderturningPOSTmethodintoPOSTR
R=Resourcesyou’rewillingtocommit(time,money)
CORPSMethod
CognitiveStyle: Knowhowyoulearnandinteractbest.
Objectives: Definegoals/endpoints.
Resources: Estimatetime,energycommitment.
People: Knowyouraudience.
Strategy: Planhowyouwanttointeractwithothersonline.
VAKModelofLearning
Individualizedapproach
Platform VisualSee/Read
AuditoryListen/Speak
KinestheticTouch/Do
Blogs X
Twitter X X
Facebook X
Instagram/Pinterest X
Tumblr X X X
YouTube/Vimeo X
Google+ X X X
LearningStyles
Adaptedfrom:MeredithGould,TheSocialMediaGospel
Writeitdown‐ CORPSComponent Options YourAnswersCognitive Style Visual,Auditory, Kinesthetic
Objectives Get news,education,network,collaborate,coordinatecare,reputationmanagement,careeradvancement
Resources Time,energy, money
People Patients,doctors,researchers,nurses,hospitals, insurers,healthtechnologists,legislators,other
Strategy Defineyourroleonline
TopSitesforSocialMediain2014
Site TypeBlogger,WordPress BloggingDisqus CommentingsystemforblogsTwitter,Tumblr MicrobloggingLinkedIn,Doximity ProfessionalsocialnetworkYouTube,Vimeo VideoPinterest,Instagram,Vine,Flickr SocialimagesGoogle+,Facebook SocialnetworkReddit NewssharingStumbleUpon Social bookmarkingFoursquare Socialgeolocation
Myrecommendationsforhealthprofessionalsjuststartingonline
Healthprofessionalsarepublicfigures
UKsurveyof953respondentsingeneralpublic
Professionalismbasedupon: clinician workmanship citizenship
Respondentsexpectdoctorstobe: confident reliable composed accountable dedicated Chandratilakeetal,ClinMed2010
PickaBrand
Findauniqueusernamethatworksonmultipleplatforms
Brand=youDon’tmakeitanonymous,inmostcases
Freetosignup,don’thavetouseall Firstcome,firstserve
MostEfficient=RSS
RichsitesummaryorRealsimplesyndication Aggregateandfiltercontent,bringittoyou Bestwaytofiltercontentforyoutoreceiveandshare
Types News‐based HuffingtonPost,DrudgeReport,DailyBeast
Web‐based Feedly,Netvibes,Digg,Flipboard,GoogleReader
GoogleAlerts
Beforeyoufinalizeit…
ConsideramatchingURLforyourbrand URL=uniformresourcelocator Uniquewebaddressforwebsite
Worthwhileforthoseplanningoncontentdevelopment
Lowcostofrentingfor1yeartodecide .com~$13 Ifyougetanothertype(.org,.net)getthe.com youwon’tgeta2nd chance[squatters] hasbetterrankingonGoogle,searchengines
Hangyourdigitalshingle
Getawebsitedomainwithyournameandyourbrand Brandsmayfail,butsaveaplaceforyoutotellyourstoryandachievements
Buildsa“moat”todefendyourreputation
http://www.matthewkatzmd.com
TypeintodomainregistrarsearchHyperTextTransferProtocol
DomainConsiderations
Publicdomain? Costsmoretokeepownership/stewardshipprivacy
Durationofpurchase Youdon’townit,justrenting Longertimeperiodsmay=betterSEO
Beforesigningon
Haveyourusernameandalternativesready
HaveaphotoreadyforyouandprofilebackgroundNo“partyhearty”or“fuzzyfamily”photos Avoidonlinewhitecoatsyndrome
Preparea140character(orless)bio BrevitywinsevenonplatformsotherthanTwitter
PhotoSizesforProfiles
Platform Profile CoverFacebook 180x180 851x315
Google+ 250x250 2120x1192(920x520minimum)
Instagram 110x110LinkedIn 100x60 646x220Pinterest 165x165Twitter 400x400 1500x500
Optimalphotosize(pixels)
Sources: Time, http://ti.me/1fLrpeOHubspot, http://bit.ly/1kglTmM
RandomPasswordGeneratorsWebsite URLRandom.org http://www.random.org/passwordsNorton/Symantec https://identitysafe.norton.com/password
‐generatorStrongPassword Generator http://strongpasswordgenerator.comFreePasswordGenerator http://www.freepasswordgenerator.com
Source:Mashable.com,http://on.mash.to/1iqXD3B
Planningbeforeyoujoin
Twitter:Includehyperlinkw/profilefiavailable
LinkedIn:CVonhandtoaddprofessionalcontent
MD‐basednetworks:alsomayneedNPI,medicallicenseinformation
Considerapersonal‘test’accountfortinkeringratherthanonprofessionalaccount
ReadtheTermsofService!
Legalinformationrelevanttohowinformationaboutyouwillbeshared
Guidesdecisionsabout: Accountsettings Privacy,datamining
Who/WhatyoufollowWhatyoushareaboutyourselfWhatcontentyouproduce Doyouowncontent,ordothey?
Useauniquepassword
Protectingyouronlineidentityisimportant
Robustpasswordslessenriskof: damagetoyourreputation spamormalwaresenttofollowers/contacts
BeingPublic,Privately
Giveplaceofworkasyourlocation
Don’tincludeyourbirthdayonpublicprofile
Professional,non‐medicalphotos Notoverlymedical Nottoopersonal
Turnoffgeolocationsettings
InternetReadinessChecklistPlatform User
Name/URLStrong
PasswordProfileBio
Picture(s)forprofile
Establish privacysettings
DISQUS
YouTube
Addothers:Facebook,Blogger,Flickr,Foursquare,Google+,Instagram,Reddit,StumbleUpon,Tumblr,Vimeo,Vine,Wordpress
InternetReadinessChecklist
Platform UserName/URL
StrongPassword
ProfileBio
Picture(s)forprofile
Establish privacysettings
doc2doc
Doximity
Healthtap
Ozmosis
Sermo
Summary
Socialmediaarepervasive,powerfulcommunicationstools
Rapidadoptioninhealthcaredespitepoorlydefinedrisksandbenefits
Moreconnected=morerewardand risk
Researchiscriticaltodevelopsafeeffectiveuseincancercare