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PRESENTATION ON REGIONAL

ADVERTISEMENT

PRESENTED BY :ASIT KUMAR NAYAK

AKANSHA CHAUDHARY

JYOTNA KALRA

PRASOON MISHRAPRADIP KUMAR SAHOO

PRESENTED TO :PROF. SHASHANK MEHRA

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WHAT IS REGIONAL ADVERTISING ?

Regional advertising is placing ads of anymedia within a specific geographic

location to influence decision in onelocality.

In India due to language diversityregional advertisement plays an

important role in promotion of theproduct.

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REASONS FOR USING LOCAL MEDIA

Easy to convey the message.

Easy to associate with the

product/Brand. Easy to recall .

Cost effective.

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THE LOCAL MEDIA MIX

Newspapers

Radio

Television Magazines

Direct media

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NEWSPAPERS AS LOCAL MEDIA

According to newspaper society India has 60,000newspapers and 90% of them are local.

Local papers more connected with local issues

so best medium to do advertisement.

High local coverage and immediate [daily]delivery of your message.

Excellent mass media [almost everybody reads

the newspaper].

An interactive medium [people hold it, save it,write on it, cut coupons, etc.].

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NEWSPAPERS AS LOCAL MEDIA

Flexibility in production: low cost, fastturnaround, ad shapes, size, excellent quality forinserts.

Special targeted sections and shopping guides.

Available space for detailed copy

Minimal lead times for faster turnaround

Geographic targeting selectivity by area and zipcode zoning

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RADIO AS LOCAL MEDIA

Demographic target selectivity by station format.

Immediate delivery of message and highfrequency of message can be repeated several

times per day.

Local audience. Selectivity by format. Highavailability.

Low cost per thousand [CPM] exposures.

Low cost production.

Reach an exclusive and captive [mobile]audience

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TELEVISION AS LOCAL MEDIA

immediate delivery of message and highfrequency of message [you can repeat severaltimes per day].

Very high impact

TV is the best for stimulatingthe senses.

High mass audience coverage, high prestige.

Independent stations

Syndicated and locally originatedprogramming

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TELEVISION AS LOCAL MEDIA

Cable systems

Cable networks, syndication, and locallyoriginated programming

Target selectivity by cable network, byprogram, by time-of-day

In multi-system cities, geographic selectivitymay be available

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REGIONAL MAGAZINES AS LOCAL MEDIA

Excellent photo reproduction in full color.

Long shelf life with high pass-along readership.

High readership rates and reader loyalty.

High ability to select audience.

Advertisement in local most popular magazinescan help to reach to the audience.

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MOST POPULAR REGIONAL MAGAZINES

Oriyakadambinimagazine

KalkaKannada

magazine

Valampuritelugu

magazine

Eh dinPunjabimagazine

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ADVERTISEMENTS IN LOCAL LANGUAGES

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Video1

Video2

http://localhost/var/www/apps/conversion/tmp/scratch_8/telugu%20%20idea%203g%20ad.FLVhttp://localhost/var/www/apps/conversion/tmp/scratch_8/bengali%20airtel%20ad.FLVhttp://localhost/var/www/apps/conversion/tmp/scratch_8/bengali%20airtel%20ad.FLVhttp://localhost/var/www/apps/conversion/tmp/scratch_8/telugu%20%20idea%203g%20ad.FLVhttp://localhost/var/www/apps/conversion/tmp/scratch_8/telugu%20%20idea%203g%20ad.FLV

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