Getting the Message Across

Jo Beacroft-MitchellGiving and Resources Advisor

Aims for This Session

• Developing Key Messages

• Building Confidence

• Inspiring Creativity

Key Messages

Are the three or four things that you want people to remember about your church.

The same message whether they visit, read a leaflet, talk to a member or see a website.

Why Bother

Build understanding

Build community

Make a little go a long way

Develop a Message

Take a Step Back

What do you doWhy do you do it

What would happen if you didn’t

What can they do about it

Build a Toolkit

A straightforward explanation

Key messages and simple statistics

Examples and Quotes

Stories

Use It !

Using Key Messages means that every bit of communication works harder for you and

ensures a consistent coherent understanding of who you are and what you stand for

Money Myths

Secrecy Syndrome

Oliver Twist Syndrome

Quality Syndrome

Maximum Syndrome

Selfish Syndrome

Creative not Costly

www.wordle.net

A copy of the short film produced by www.conspiracyoffreedom.org

is available on the website above.To play it in church you will need access to the

internet, if you do not have internet in church you can obtain a copy of the film from Jo.