Date post: | 01-Jan-2016 |
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How is your brand positioned?
Value Based The Only One Like You
Service Oriented
Financially StableWell Known Name
Innovation
Positioning Points
• Who should be involved?• Agreement with all parties involved.• Research should lead the discussion.• Remove assumptions.
• Create what makes your brand special.
• Limit your Positioning Points to Seven(7)
Brand Platform
• Let an independent group/person create your Brand Platform.
• Remove all current perceptions.• Look at the competition.• Get buy-in from management team and
residents.
•What makes you unique?
•What differentiates you?
•Is it compelling?
•Is it realistic?
What is your USP?
(Insert Your Company Name Here)provides its customers with an amazing product that
uses its technology and innovation to inspire the people that interact with it to (Insert Product Benefit).
Tactics with Plan• Prioritize your budget.
• Set expectations for results.
• Create materials and communications.
• Measure results.
• Adjust accordingly.