Getting the most from your SEO Agency

@ashnallawalla – www.trainsem.com

Getting the most from your SEO Agency

by Ash NallawallaCEO,

TrainSEM.com/Twemps.com


Bio• SEO consultant and trainer – TrainSEM.com• Social networking outsourcer – Twemps.com

– We engage on behalf of clients.

• Moderator, webmasterworld.com• Past SEO agency manager (2000+ clients)• Past in-house SEO• Email: [email protected]• Blog: www.netmagellan.com


I invited 100 SEO agencies

• Survey with just nine questions• Only six responded:

– Optimising – Australia– eBrandz – India/USA– Melbourne IT – Australia– E Web Marketing – Australia– Steak Digital (Dentsu Network) – 100 global

cities– BlueGlass Interactive - USA


E-Web Marketing - Sydney


Melbourne IT, Melbourne

@ashnallawalla – www.trainsem.comeBrandz - eBrandz - MumbaiMumbai


Steak - Melbourne


Optimising - Melbourne


BlueGlass Interactive – Los Angeles


The nine questions

1. What is the name of your agency and location (city, country)?

2. What is the quality of web platforms that you see in most projects?

3. Describe the content on client websites.4. Do client sites have fresh content?5. Do client sites have many inbound links?6. Do client sites have hooks to social networks?7. Do clients have an in-house SEO?8. How many levels deep is the client's in-house SEO

(or proxy) from the CEO? (For a one-person business, choose zero)

9. Do you have any tips for clients to get more value from their SEO agency?


This is what they said


Q2: Quality of platform?


Q3: Quantity of content?


Q4: Freshness of content?


Q5: Inbound links?


Q6: Social hooks?


Q7: In-house SEO?


Q8: Position of in-house SEO?


Q9: Tips for clients - Optimising

• Understand and get on the same page with expectations.

• Make sure you understand timeframes.

• Make sure you have an overall understanding about what your agency will be doing on and off site.


Q9: Tips for clients – Melbourne IT

• Listen to your SEO agency's recommendations

• View your SEO agency as a partner and not a as someone who is solely accountable for your online success. We admit to going the extra mile for such clients.


Q9: Tips for clients – BlueGlass Interactive

• Answer questions honestly during the on-boarding process. The more information we have about what your business has been doing in the space, the better.

• Also, having information available is always important when working on projects so be realistic with timelines for internal data gathering that can support our work.

• If you plan on working with another agency, be transparent about it (as much as you can be) in case what they're doing affects your other agency's work.


Q9: Tips for clients - eBrandz

A few years back, one of our clients wanted a major upgrade of their website backend and MIS. Luckily their CEO mentioned this to us. Not only were we able to guide them in this technology upgrade, to avoid SEO problems, but in the CEO's own words, we were able to save them a million dollars. So my tip to clients to get more value from their SEO agency is to seek their views on any technology, Usability or marketing decision.


Some more tips

• Involve your staff and web designer from the beginning of the SEO relationship.

• Find out whether any of the work will be outsourced. A cheaper contract usually implies outsourcing.

• Tell the agency if major content changes are coming.

• Give the agency what they need – without delay!


Download this preso

• If you are reading this as a PDF on the conference CD, you won’t see the brief notes. Grab the PPT from: http://www.trainsem.com/pubcon/

• [email protected]• Thank you

Date post:	08-May-2015
Category:	Business
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Getting the most from your SEO Agency

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