bignosemarketing.com

Been an SEO for 4 years

Have an obsession with it

Dream about Analytics

Obvious love-hate relationship with Google

2 boy under 3 years old; Xander and Cyrus

Found my first gray facial hair on Feb 13th

Still watch cartoons on my own free will

Love playing paintball

Insert professional

headshot of me HERE

Another professional

headshot of me HERE

You are not doing just any

type of SEO

You are actually doing

Local SEObecause, ya know, you’re a local business and all…

There are FOUR major

components to

understanding SEO

Algorithms Crawlers

SEO Factors Analytics

Algorithms

Google is rumored to

hold 90% of the total

search market

So that’s where our

focus is

and shockingly, the other engines follow Google

The Animal Spirits of Google

Panda Penguin

Hummingbird“Pigeon”Community named

Panda

Looks for quality, unique content

How to remember it

When you want a quality and unique vacation,

you visit the warm temps of the Panda

Penguin

Looks for spammy back links

and tactics

How to remember it

When you want to disappear from the world,

visit the frozen tundra of the Penguin

“Pigeon”

Looks at user geolocation that

includes community neighborhoods

How to remember it

When you want to find something near you,

send out a homing Pigeon to get the info

is the

search engine itself

Hummingbird

Takes a natural search query by

producing the same results as a

short key phrase

“Where’s a good, healthy place to eat

for a date tonight with the hubby?”

“healthy restaurant”

“Where’s a good, healthy place to eat for a date

tonight with the hubby?”

“healthy restaurant”

Some Healthy Restaurant for Date Night

Crawlers

Crawlers, or spiders or bots,

crawl and index your site

And they’re REALLY lazy

No really, they are

They crawl each page

on your site 10%* at a time*Based on a guy who did an experiment like forever ago in the web world that I read about and that’s what he found out

Here’s a tip:

Put your keywords early

on your site

SEO Factors

Hold on to your

britches folks…

We’re going down the

Rabbit Hole

There are two main

areas of SEO

On Site SEOand

Off Site SEO

On Site SEO• Title Lines

• Page Descriptions

• Link Text

• Filenames

• Alt Text

• Web Copy

• H1 Tags (Heading)

• Call to Actions

• User Experience (UX)

• User Interface (UI)

• Site Performance (Analytics)

• Mobile Experience

• Internal Linking

• Amount/Type of Code

• Rel canonical tags

• Amount of Pages

• Site Updates

• Fresh Content (Blog)

• Site Speed

• Neuroscience

• URL Path

• Shoppers into Buyers

Off Site SEO• Quality & Relevant Back Links

• Back Link Anchor Text

• Co-citations

• Social Media Profiles

• Social Interaction &

Engagement

• Hosting Provider

• Directories

• Reciprocal Links

• Reviews

In the simplest form

SEO is:

Your Brand

User Experience

Being an Authority

Everything You Do Online

Analytics

Analytics is crucial

to your SEO Strategy

It tells you:• How you’re being found

• User Interaction

• What needs improvement

• What’s profitable

The problem?

There’s a LOT of information

Title Lines & Page

Descrips

URL Path

Web Copy

Call to Actions

User Experience

Mobile Experience

Site Speed

Back Link Profile

Directories

Reviews

Ryon McCamish

(507) 402-0256

Bignosemarketing.com

ryon@bignosemarketing.com