GIMMIE BRANDSReward Program for connecting offline to online customers

STEP 1:Customer buys Brands Product and get points through unique codes or from Retailer.

Customer Offline Flow

Where can codes be found?

OPTION A: get code from product

OPTION B: get code from retailer

STEP 2:Users sign up at Brands site, FB app & Mobile apps

• name, email & mobile no. • optional sign-up with Facebook• Create a custom sign up or registration,

synced to an online database

Customer goes Online to Sign up

Reward Customer for Online Referrals

FRIEND INVITE:-Referral through email

-Get points for each friend who joins the membership

-Option totrack completedcustomer purchaseswith codes

STEP 3:Enter Codes to get points

Different ways to enter codes • campaign site • campaign mobile app, • SMS text codes to

campaign number. (Requires the optional code generation module )

Offline Customer enters Code Online

STEP 4: Reward yourself

4.1 Earn additional points through social media sharing, participating in online & offline campaign activities e.g. check-in to a match, upload photo of Brand Product, contests, or anycustom online digital action(event)

4.2 Gamification • Badges• Player Level • Leaderboard • ‘Top Fan’/Mayorship

Online Customer Earning Points

4.3 Rewards catalog (Redemption)• enter lucky draw contests • instant win coupons• Get physical Brand samples• Option to get 3rd party Rewardsfrom Gimmie Network.

5. Track the results • activity • purchase• points balance• redemption• virtual rewards • player level accomplished• leaderboard (ranking)

Online Rewards Catalog

1. Create a custom online portal to manage the program e.g. brand.gimmieworld.com -> mybrandrewardsmanager.com • Access to all campaign markets, data and userbase, as well as program setup

2. Create individual sub account for each platform• Facebook, Web, Mobile can all have unique points/rewards if desired• Access can be granted for each: codes, points, user data, rewards

3. Loyalty CRM Set up• Each sub account can have their own custom virtual currency allocation,

distribution, gamification and redemption methods.

4. Track the results Master account will be able to track and aggregate all campaign markets data on the following:• activity • purchase• points balance• redemption• virtual rewards • player level accomplished• leaderboard (ranking)

*Each sub account will be able to track their individual data.

ADMIN PORTAL and CRM

1.Create one master account for new code system hosted by Gimmie

2. Generate random codes with option to link to Brands products (unique code for each type of product)

3. Export the .csv file

4. Printing of the codes to be inserted in product packaging or given to Retailers

Code Generation Admin